WebMD Ignite Growth Platform
Jami Fichte
Marketing Director
Jenks,OK
Summary
Analytical leader with 15 years of proven results in healthcare marketing with a background in agency account management. Ten years’ experience overseeing research, strategic planning, and CRM for health systems. Skilled in creating, executing, and evaluating initiatives to gain and retain customers.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Consultant
Self-Employed
Tulsa, OK
08.2023 - Current
- Identify opportunities and develop proposals.
- Lead email and direct mail communications with a focus on personalization and lifecycle marketing.
- Generated $55,000 for client in 6 months.
CRM Program Director
Ardent Health Services
Nashville, TN
02.2022 - 07.2023
- Implemented and owned enterprise CRM, marketing automation, email, and direct mail for 1,400 providers.
- Developed and executed strategies to drive growth.
- Led team in generating $29 million over 12-month period.
- Increased campaign website conversions by 69%.
Director of Strategy, Planning & Research
Hillcrest HealthCare System
Tulsa, OK
03.2019 - 02.2022
- Oversaw strategic planning, research, and CRM for eight hospitals, two physician groups, and 500 providers.
- Applied data insights to effectively market services to current, dormant, and potential customers.
- Achieved 6:1 average campaign ROI.
Marketing Manager
Hillcrest HealthCare System
Tulsa, OK
03.2011 - 03.2019
- Led business and marketing planning, research, and CRM while managing campaigns and overseeing staff of five.
- Created content and executed tactics for digital/social media, email, SMS, in-app messaging, and direct mail.
- Generated average of 688 new patients per year with combined lifetime value of $14 million.
Marketing Coordinator, Medicare
Hillcrest HealthCare System
Tulsa, OK
11.2010 - 03.2012
- Used online and offline tactics to drive utilization.
- Grew loyalty program from 1,500 to 16,000 members with annual contribution of $5.2 million.
- Implemented Medicare Insurance Helpline to generate 1,670 calls during one Annual Enrollment Period.
- Increased seminar attendance from 40 to 605.
Campaign Manager
John Doak For Insurance Commissioner
Tulsa, OK
04.2010 - 11.2010
- Raised $738,000 to win election against incumbent.
- Oversaw volunteers, staff, media, and website.
Account Executive
Rex Public Relations
Tulsa, OK
12.2007 - 04.2010
- Generated 500 members in 3 months for health plan.
- Increased clients' website traffic by 30%.
- Recruited 700 members of Facebook group in 10 days.
Education
Bachelor of Arts - Public Relations
Oklahoma State University
Stillwater, OK 08.2003 - 12.2007
Skills
Integrated Communications
Software
Epic/CRM Integration
Oracle Eloqua Marketing Automation
Axiom Healthcare Suite
Timeline
Marketing Consultant
Self-Employed
08.2023 - Current
CRM Program Director
Ardent Health Services
02.2022 - 07.2023
Director of Strategy, Planning & Research
Hillcrest HealthCare System
03.2019 - 02.2022
Marketing Manager
Hillcrest HealthCare System
03.2011 - 03.2019
Marketing Coordinator, Medicare
Hillcrest HealthCare System
11.2010 - 03.2012
Campaign Manager
John Doak For Insurance Commissioner
04.2010 - 11.2010
Account Executive
Rex Public Relations
12.2007 - 04.2010
Bachelor of Arts - Public Relations
Oklahoma State University
08.2003 - 12.2007
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