Filip Blazhevski
Marketing Specialist
Skopje
Summary
Navigating the world of marketing with Coca-Cola as a key part of my portfolio, balance between the Marketing Specialist and Project Manager roles is inevitable.
Overview
2024
2024
years of professional experience
1
1
Language
Work History
Senior Marketing Specialist
New Moment
01.2023 - 12.2023
- Company Overview: Working for Coca-Cola, our main client
- Client Management and Communication: Serve as the primary point of contact, managing daily communications, understanding client needs, and ensuring project objectives are met
- Project Management: Oversee the full lifecycle of marketing projects, from initial briefing through to execution and analysis
- Main goal - to ensure timely delivery, budget compliance, and achievement of campaign goals
- Media Planning: Responsible for media planning across multiple advertising channels for Paid Digital (Paid Social, influencers, Google Display and Video, Spotify and many more) and for TV
- Creative Direction: Act as the middleman between Coca-Cola and the creative agency
- Brief creative teams on client requirements and creative specifications, ensuring all advertising materials meet strategic objectives and brand standards
- Advertising Execution: Launching all the campaigns across all the channels mentioned above
- Regulatory Compliance: Ensure all campaign materials and agency processes remain compliant with Coca-Cola's strict brand and regulatory standards
- Working for Coca-Cola, our main client
- Included in the 'Jumbo' project, a popular retail store across the Balkans, overseeing e-commerce advertising strategies for the region, mainly the markets of Bosnia&Herzegovina, Montenegro, Albania, and Kosovo
Marketing Manager
PanteleonGS
3 2020 - 12.2022
- Market research and identifying potential audiences
- Leverage content marketing in order to establish brand authority
- Use paid ads for direct leads (paid social and google)
- Working closely with the sales and creative teams
- Analyzing data to further improve our processes
Marketing Specialist
Maksimum Marketing
03.2020 - 12.2022
- Focused on social media marketing, connecting with clients in meaningful ways and tackling the ever-evolving challenges of digital platforms
- Recognized ability to break down issues and come up with practical solutions, which became a fundamental part of my approach to marketing
Education
Bachelor -
Faculty of Economics "St. Cyril And Methodius"
09.2016 - 6 2021
Skills
Project Management
Adaptability
Problem Solving
Digital Marketing
Effective Time Management
Communication Skills
Market Research
Social Media
Timeline
Senior Marketing Specialist
New Moment
01.2023 - 12.2023
Marketing Specialist
Maksimum Marketing
03.2020 - 12.2022
Bachelor -
Faculty of Economics "St. Cyril And Methodius"
09.2016 - 6 2021
Marketing Manager
PanteleonGS
3 2020 - 12.2022
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