Google Analytics
Fionna Wright
Marketing Manager
Woodland Hills,CA
Summary
Solutions-driven Marketing Manager with expertise in identifying, developing, implementing and strengthening paid media campaigns. Analytical approach to revamping paid media plans to meet dynamic needs. Superior ability to oversee and direct creative efforts and brand engagement to achieve key client targets.
Overview
7
7
Certifications
7
7
years of post-secondary education
19
19
years of professional experience
Work History
Performance Marketing Manager
XCVI
Los Angeles, California
2020.06 - Current
- Managed + oversaw all paid media across family of 4 apparel brands: XCVI, Threads 4 Thought, Agave Denim, Theo & Leigh
- Identified appropriate KPIs + reported key metrics from digital campaigns.
- Produced + submitted weekly reports outlining progress against KPI objectives.
- Managed relationships with high-profile clients + translated marketing and social media needs into results-driven strategies.
- Built and improved customer engagement plans, boosting conversion rates 27% average across all brands.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Created new & optimized existing marketing campaigns, which resulted in an average of 72% increase in revenue across all brands.
- Implemented creative programs to meet business goals, including partnership building, event sponsorship, and activation platforms.
Marketing Manager
QuadraNet Inc. (IaaS)
Los Angeles, CA
2020.01 - 2020.05
- Partner with product development to identify, create, and outline marketing goals, strategy, and assets/materials.
- Collaborate with senior sales, engineering, and other business development execs to create industry specific marketing initiatives and media positioning
- Maintain ongoing communication and facilitating solutions to address concerns with key clients.
Marketing Manager
Affordable World
Alhambra, United States
2018.02 - 2020.01
- Increased total revenue by 15.7% and grew email list 57%
- 434% sales increase & 50% ROAS increase in Facebook Ads
- Created new streams of revenue with Radio Ads (iHeart,Spotify)
- 41.43% FB & 213% IG expansion in following base
- Devised and deployed effective online marketing plans, social media and video campaign strategies
Social Media Manager
W.A.D.C. Inc, 501(c)(3)
Redlands, CA
2004.01 - 2018.03
- Developed marketing content such as promotional materials and ads for social media with high ability to maintain confidentiality.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Devised strategies and roadmaps to support product vision and value to business.
Social Media Correspondent
Premier Concepts PR
Los Angeles, CA
2016.01 - 2017.01
- Social media coverage: Kiki Shepard Bowling Charity, NAACP Theatre Awards, NAACP creative arts festival
- Created & distributed engaging content
- Monitored online sources for industry trends
Education
M.A - Multimedia Communications
Academy of Art University
San Francisco, CA 2011.01 - 2013.01
B.A - Political Science
University of California, Riverside
Riverside, CA 2004.09 - 2009.08
Skills
Omnichannel marketing & advertising
SEM
PPC advertising
Email marketing
Consumer behavior
CRM
Social media marketing
Data Analysis
Public and Media Relations
ROI analysis
Client communication
Relationship development
Software
Hubspot
Keynote Powerpoint
Adobe Creative Cloud
Hootsuite
Final Cut Pro
Wordstream
Adroll
MS Suite
Mailchimp
Google Ads
Madmimi
Photoshop
Bannersnack
Canva
Cision PRWeb
Certification
Google Analytics for Power Users (Google certified)
Timeline
Performance Marketing Manager
XCVI
2020.06 - Current
Marketing Manager
QuadraNet Inc. (IaaS)
2020.01 - 2020.05
Google Analytics for Power Users (Google certified)
2019-12
Advanced Google Analytics
2019-12
Advertising on Facebook
2019-11
Power BI for Marketers
2019-10
Marketing to Generation Z
2019-10
Creating a Positive Customer Experience
2019-10
Introduction to Content Marketing
2019-10
Marketing Manager
Affordable World
2018.02 - 2020.01
Social Media Correspondent
Premier Concepts PR
2016.01 - 2017.01
M.A - Multimedia Communications
Academy of Art University
2011.01 - 2013.01
B.A - Political Science
University of California, Riverside
2004.09 - 2009.08
Social Media Manager
W.A.D.C. Inc, 501(c)(3)
2004.01 - 2018.03