Fiorella Rodriguez
Weston Florida,FL
Summary
Brand specialist in generating in Digital Brand Strategist to position and maximize consumer engagement, visibility through strategic partnerships and content strategy development. Expert in CRM management and creative direction, adept at driving results and elevating brand presence.
Skilled in negotiating and implementing cutting-edge solutions, with a commitment to excellence in client service.
Overview
11
11
years of professional experience
Work History
Marketing Manager
MTJ Paint & Body Shop
2023.11 - 2024.04
- Developing and implementing campaigns for email, online advertising, search engines and direct mails.
- Coordination and participation in promotional activities.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Digital Brand Strategist
Home Safe Claims INC.
2020.06 - 2023.11
- Plan and Manage Seo Campaigns
- Produce all the branding of the company
- Identifying trends and insights
- Monitoring media analytics and insights
- Community manger all platforms
- Produce videos and pictures for the media
- Led creative direction for branded content, ensuring visual assets aligned with brand guidelines and resonated with target audiences.
- Regularly reported on campaign results to senior leadership, providing clear insights and recommendations for future strategy adjustments.
- Established strategic partnerships with complementary brands for mutually beneficial co-marketing opportunities.
- Increased brand visibility by developing and executing comprehensive digital marketing strategies.
Event Production Manager
Marketing 360®
2015.02 - 2018.10
- Collaborated with marketing teams to promote events and drive attendance, resulting in sold-out functions.
- Implemented innovative audiovisual technology solutions to elevate event presentations and engage audiences.
- Elevated the overall quality and impact of events by staying current on industry trends and incorporating cutting-edge event production techniques.
- Negotiated contracts with vendors, securing high-quality services at competitive prices.
Client Service Representative
Luz Del Sur
2013.03 - 2014.09
- Handled sensitive client information with discretion, ensuring confidentiality at all times.
- Delivered outstanding customer service by maintaining a professional demeanor during high-pressure situations.
- Managed incoming calls, providing prompt and accurate information to clients about products and services.
- Responded to customer calls and emails to answer questions about products and services.
Education
Licenciada - Publicity
Universidad San Martín De Porres
Lima Peru01.2014
Skills
- Content Strategy Development
- Strategic Partnerships
- CRM Management
- Creative Direction
- Brand positioning
- Campaign Management
- Interactive Content Creation
- Viral marketing
- Partnership Development
- Product positioning
- Social Media Strategy
- Social Media Campaigns
Languages
Spanish
Native or Bilingual
English
Limited Working
Timeline
Marketing Manager
MTJ Paint & Body Shop
2023.11 - 2024.04
Digital Brand Strategist
Home Safe Claims INC.
2020.06 - 2023.11
Event Production Manager
Marketing 360®
2015.02 - 2018.10
Client Service Representative
Luz Del Sur
2013.03 - 2014.09
Licenciada - Publicity
Universidad San Martín De Porres
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