Fiorella Sierra
Winston-Salem,NC
Summary
Results-driven Product Manager with a proven track record in developing and launching innovative products in the health, wellness, and consumer electronics industries. Demonstrates expertise in product strategy, market research, and customer-driven innovation, effectively leading cross-functional teams to execute complex roadmaps. Utilizes data-driven decision-making, go-to-market strategy, and Agile methodologies to ensure successful product adoption and growth. Passionate about leveraging technology and AI-driven solutions to create scalable, high-impact products that enhance user experiences and drive business success.
Overview
13
13
years of professional experience
Work History
Product Manager - Health & Wellness Devices
Therabody
02.2022 - 09.2024
- As a Product Manager for Health & Wellness Devices at Therabody, I led the development and market launch of the Theragun PRO Plus (6th Gen), an industry-leading percussive therapy device integrating multi-therapy recovery solutions
- I was responsible for defining the product vision, strategy, and roadmap, ensuring the successful execution of hardware-software integration, user experience enhancements, and go-to-market execution
- Developed the product vision and multi-year roadmap for Theragun PRO Plus, aligning with business objectives
- Conducted extensive market research, competitive analysis, and user interviews to define key differentiators
- Defined and managed OKRs, KPIs, and success metrics to track performance post-launch
- Led cross-functional teams to develop hardware and software features for Theragun PRO Plus
- Spearheaded the integration of multi-therapy technologies including percussive, infrared, heat, and vibration
- Worked closely with software & firmware teams to integrate Therabody App connectivity for guided recovery routines
- Owned end-to-end product lifecycle from concept validation to full-scale production
- Defined pricing strategy and product positioning, ensuring strong differentiation from competitors
- Led retail and e-commerce partnerships with Best Buy, Amazon, and Therabody.com
- Contributed to 35% YoY revenue increase post-launch of Theragun PRO Plus
- Improved app engagement by 40%, with higher retention in guided therapy programs
- Achieved 4.8/5 average customer rating across retail and online platforms
- Developing an AI system to tailor therapy recommendations based on user behavior
- Researching the launch of cryotherapy attachments for advanced recovery
- Enhancing integration with Apple Health, Garmin, and WHOOP for deeper health tracking
Product Analyst - Health Application
Calm
08.2019 - 03.2021
- As a Product Analyst at Calm, I played a key role in driving data-driven decision-making for Calm's subscription services and core platform features
- I worked closely with cross-functional teams to enhance user experience, optimize subscription models, and ensure scalable growth for both Direct-to-Consumer (DtC) and Business-to-Business (B2B) audiences
- Led data-driven optimization of Calm's subscription systems, improving billing, renewals, and multi-user access
- Analyzed trends in pricing, bundling, and promotional campaigns to enhance revenue opportunities
- Developed models to support international pricing, currency localization, and tax compliance
- Conducted A/B testing to refine user subscription flows, including onboarding, trials, and renewals
- Supported the development of Calm's user authentication and identity management systems
- Analyzed engagement trends in Calm's content delivery service to enhance personalized recommendations
- Worked with product teams to ensure smooth integration of platform services across Calm's ecosystem
- Collaborated with DtC and B2B product teams to align subscription services with business goals
- Worked closely with Finance, Legal, and Customer Success teams to streamline payment processes and compliance
- Partnered with content teams to align platform capabilities with Calm's evolving content strategy
- Tracked and analyzed subscription metrics, including churn rates and retention trends
- Developed dashboards and reports to provide key business insights to leadership
- Conducted quantitative and qualitative research to refine product features based on user feedback
- Acted as the primary advocate for subscription services, presenting roadmaps and metrics to leadership
- Balanced immediate product needs with long-term strategic planning for Calm's platform growth
- Collaborated with engineering teams to ensure product scalability and seamless integration
Software Engineer - Health Application
MyFitnessPal
01.2017 - 07.2019
- As a Software Engineer at MyFitnessPal, I was responsible for developing, optimizing, and maintaining core features of the health tracking platform
- I worked closely with cross-functional teams to enhance user experience, improve app performance, and build scalable solutions for millions of users globally
- My role involved designing and implementing backend services, API integrations, and data analytics features to support user engagement and retention
- Designed and implemented RESTful APIs to support MyFitnessPal's mobile and web applications
- Developed and maintained backend services for user authentication, food logging, and fitness tracking
- Optimized database queries and caching mechanisms to improve application performance and scalability
- Integrated third-party APIs for enhanced nutrition and workout tracking functionalities
- Collaborated with frontend developers to improve UI/UX for iOS and Android applications
- Implemented new features such as personalized meal recommendations and workout tracking
- Optimized app performance by reducing load times and enhancing data synchronization
- Resolved critical bugs and improved security protocols for user data protection
- Developed data pipelines to track user engagement, retention, and health insights
- Implemented A/B testing frameworks to analyze the impact of new feature releases
- Worked with data scientists to leverage machine learning for personalized recommendations
- Created dashboards for real-time monitoring of key performance metrics (KPIs)
- Worked closely with product managers to define and implement new features based on user feedback
- Collaborated with UX designers to improve user experience and accessibility
- Engaged with QA teams to ensure high-quality application performance across all platforms
- Partnered with DevOps engineers to enhance deployment pipelines and infrastructure reliability
- Implemented secure authentication methods, including OAuth and multi-factor authentication
- Ensured compliance with GDPR and HIPAA regulations for user data protection
- Performed security audits to identify and mitigate potential vulnerabilities
- Developed best practices for data encryption and secure API communication
Software Developer - Big Health Application
Sleepio
01.2012 - 12.2016
- As a Software Developer at Sleepio (Big Health), I was responsible for developing and maintaining the digital sleep-improvement application
- I worked closely with cross-functional teams to implement new features, improve backend infrastructure, and optimize performance for a seamless user experience
- My role involved working on web and mobile development, integrating AI-driven behavioral health insights, and ensuring compliance with medical data regulations
- Developed and maintained core features of the Sleepio web and mobile applications
- Implemented backend services to handle user authentication, session tracking, and sleep data analytics
- Enhanced UI/UX to improve accessibility and engagement for users with sleep disorders
- Optimized application performance, reducing load times and improving response speeds
- Integrated AI-driven cognitive behavioral therapy (CBT) insights to personalize sleep recommendations
- Developed algorithms to analyze user-reported sleep patterns and provide adaptive feedback
- Worked with data scientists to leverage behavioral health analytics for treatment optimization
- Built real-time data visualization tools to help users track sleep improvement trends
- Designed and implemented RESTful APIs to support Sleepio's web and mobile applications
- Integrated third-party health APIs (Apple HealthKit, Google Fit) to sync user sleep data
- Developed secure data transmission protocols ensuring HIPAA compliance for user privacy
- Created API endpoints for data retrieval, enabling researchers to analyze sleep trends
- Worked closely with clinical researchers to validate Sleepio's digital interventions
- Collaborated with UX designers to enhance app usability for individuals with sleep disorders
- Engaged with product managers to define new feature roadmaps based on user feedback
- Partnered with QA engineers to conduct extensive testing and improve app stability
- Implemented encryption and secure authentication methods to protect user data
- Ensured compliance with GDPR and HIPAA regulations for handling health information
- Conducted regular security audits and vulnerability assessments
- Developed best practices for secure API communication and data storage
Education
Master of Business Administration (MBA) - MBA
University of North Carolina at Greensboro
Greensboro, NC06.2013
Bachelor of Science - Computer Science
Southern New Hampshire University
Manchester, NH03.2012
Bachelor of Science - Industrial Design
North Carolina State University
Raleigh, NC05.2009
Skills
- Full-Stack Web & Mobile Development
- Backend & API Development
- Cloud & Database Management
- AI & Machine Learning
- Data Security & Compliance
- Cross-Functional Team Collaboration
- Agile Development
- RESTful APIs
- Microservices
- Database Management
- Cloud Platforms
- CI/CD
- DevOps
- Security & Data Compliance
- Product Analytics
- Data Insights
- A/B Testing
- Experimentation
- User Engagement
- Retention Analysis
- Subscription Optimization
- Pricing Strategy
- SQL
- Tableau
- Google Analytics
- Stakeholder Communication
Timeline
Product Manager - Health & Wellness Devices
Therabody
02.2022 - 09.2024
Product Analyst - Health Application
Calm
08.2019 - 03.2021
Software Engineer - Health Application
MyFitnessPal
01.2017 - 07.2019
Software Developer - Big Health Application
Sleepio
01.2012 - 12.2016
Master of Business Administration (MBA) - MBA
University of North Carolina at Greensboro
Bachelor of Science - Computer Science
Southern New Hampshire University
Bachelor of Science - Industrial Design
North Carolina State University