Summary
Overview
Work History
Education
Skills
Timeline
Generic
Firona Beshay

Firona Beshay

Marketing and Operations Manager
Norwood,MA

Summary

Dynamic Marketing and Operations Manager with a proven track record at Jesamondo Salon And Spa, enhancing customer engagement through strategic content marketing and AI integration. Excelled in team leadership and creative campaign development, significantly increasing salon and spa awareness. Skilled in market research and verbal communication, adept at fostering strong relationships and adapting to new trends. Currently pursuing a master's in Marketing with hands-on experience in developing comprehensive marketing strategies.

Overview

4
4
years of professional experience

Work History

Marketing and Operations Manager

Jesamondo Salon And Spa
07.2021 - Current
  • Spearhead the integration of the 'Zapier' platform, leveraging AI to streamline customer interactions and engagement across multiple channels.
  • Design and curate social media posts, strategically selecting content for paid advertising campaigns to maximize reach and engagement.
  • Collaborate with a ghostwriter to craft compelling promotional email blasts for monthly newsletters and special events.
  • Developed and implemented marketing and promotional strategies to increase awareness of spa and attract new customers.
  • Developed and maintained relationships with customers and suppliers through account development.
  • Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
  • Cross-trained existing employees to maximize team agility and performance.
  • Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
  • Oversee and facilitate 40+ employees on a daily basis. Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness. Maintained high productivity within team.

Hair Stylist

Style Salon
07.2020 - 05.2021
  • Consistently maintained cleanliness of the workspace, ensuring a safe and welcoming environment for clients.
  • Built a loyal clientele through exceptional customer service and attention to detail in styling techniques.
  • Processed payments, entering sales in register for prompt customer service.
  • Enhanced client satisfaction by providing personalized haircuts, styling, and color services.
  • Successfully managed a high volume of clients during peak hours while maintaining a calm and efficient demeanor.
  • Educated customers on products to maximize benefits.

Education

Master of Science - Marketing

Southern New Hampshire University
Hooksett, NH
04.2025

Bachelor of Arts - Psychology

Southern New Hampshire University
Hooksett, NH
04.2023

License - Cosmetology

Tri County Regional Vocational Tech High School
Franklin, MA
06.2019

Skills

  • Marketing strategy implementation
  • Content Marketing Proficiency
  • Promotions and marketing strategies
  • Email Marketing Design
  • Social Media Marketing
  • Data Analysis
  • Market Research
  • Creative Campaign Development
  • Verbal and Written Communication
  • Time Management
  • Team Leadership
  • Ability to Adapt to Changing Trends and Technologies

Timeline

Marketing and Operations Manager

Jesamondo Salon And Spa
07.2021 - Current

Hair Stylist

Style Salon
07.2020 - 05.2021

Master of Science - Marketing

Southern New Hampshire University

Bachelor of Arts - Psychology

Southern New Hampshire University

License - Cosmetology

Tri County Regional Vocational Tech High School

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Firona BeshayMarketing and Operations Manager