Firona Beshay
Boston,MA
Summary
Marketing and operations professional with experience supporting social media content creation, campaign execution, and cross-functional coordination within retail and service-based environments. Strong interest in brand marketing, with a focus on content, consumer insights, and campaign support. Currently completing a Master of Science in Marketing and seeking a marketing role where I can continue to learn, contribute, and grow.
Overview
5
5
years of professional experience
Work History
Merchandising Assistant
TJX Companies
Framingham, USA
04.2025 - Current
- Support cross-functional teams including buyers and planners through data analysis, reporting, and coordination in a high-volume retail environment
- Analyze sales performance data to identify trends, consumer preferences, and product opportunities, contributing to informed assortment decisions
- Prepare performance summaries and reporting to support business strategy and product positioning
- Participate in trend walk-throughs and seasonal reviews to stay aligned with emerging consumer behavior and market trends
- Collaborate across teams to manage inventory flow and support execution of merchandising strategies
Marketing and Operations Manager
Jesamondo Salon and Spa
Natick, USA
07.2021 - 04.2025
- Led marketing initiatives to increase brand awareness, customer engagement, and customer retention through social media and promotional campaigns
- Created and managed social media content across platforms, supporting audience growth and strengthening brand identity
- Planned and executed promotional campaigns and in-store events to support service launches and seasonal initiatives
- Collaborated with external partners (ghostwriters, web developers) to produce email marketing content aligned with brand voice and campaign goals
- Implemented automation tools (Zapier) to improve client communication workflows and enhance customer experience
- Managed and mentored a team of 40+ employees, ensuring consistent brand representation and service delivery
- Built relationships with vendors and partners to support marketing initiatives and business growth
Education
Master of Science - Marketing
Southern New Hampshire University
Hooksett, NH07-2026
BS - Psychology
Southern New Hampshire University
Hooksett, NH05-2023
Skills
- Social Media Content Creation (Instagram)
- Campaign coordination
- Email campaign support
- Consumer insights analysis
- Market research analysis
- Cross-Functional Collaboration
- Vendor and Partner Coordination
- Process automation
- Microsoft Excel (Pivot Tables, Data Analysis)
Timeline
Merchandising Assistant
TJX Companies
04.2025 - Current
Marketing and Operations Manager
Jesamondo Salon and Spa
07.2021 - 04.2025
Master of Science - Marketing
Southern New Hampshire University
BS - Psychology
Southern New Hampshire University