Fitzgerald Barth
San Francisco,USA
Summary
Accomplished marketing and communications leader with over 15 years of experience driving success for tech companies by shaping narratives, engaging analysts, and crafting standout messaging. Demonstrated ability to enhance brand visibility and reputation through strategic, data-driven campaigns. Proficient in managing intricate projects involving multiple stakeholders, with a collaborative approach and keen attention to detail.
Overview
15
15
years of professional experience
Work History
Vice President
COMMAND
06.2024 - Current
- Serve as fractional head of communications for early-stage AI, cybersecurity, and fintech companies. Partner with founders to craft compelling narratives that drive strategy across PR, content, and analyst relations.
- Defined and executed narrative strategies that positioned clients as category leaders, resulting in top-tier coverage in TechCrunch, Forbes, and Bloomberg.
- Led analyst engagement programs with Gartner and Forrester to shape market perception and support enterprise sales.
Consultant
Freelance
03.2023 - 06.2024
- Advised technology companies on analyst relations, strategic communications, and content marketing.
- Led narrative audit and initial analyst outreach for stealth-mode AI startup, developing positioning and foundational messaging.
Director of Communications
Laminar (Cybersecurity)
07.2022 - 03.2023
- Developed communications strategy for Laminar Labs launch. Initiated analyst relations program and organized Gartner SAS day. Led production of four customer case studies. Position eliminated in company restructuring in March 2023. Laminar was acquired by Rubrik in August 2023.
- Increased share of voice thru new corporate narrative and re-launched public relations agency with cybersecurity research project.
- Spearheaded Gartner Peer Insights review program, delivering 6 5-star reviews in 8 weeks.
- Significantly boosted brand awareness through Laminar Labs launch.
Director of Communications
Evolv Technology (Physical Security)
04.2021 - 04.2022
- Orchestrated communications strategy for entry to public markets during critical SPAC merger. Scaled communications function to accommodate growing brand demands. Overhauled social media presence. Crafted and maintained crisis communications plan. Pioneered analyst relations and category creation initiatives.
- Elevated brand visibility through strategic campaigns and press releases, securing prominent coverage in top-tier outlets including The New York Times, The Wall Street Journal, and CNN, among others.
- Authored inaugural annual report on gun violence-related anxiety, leading to significant brand exposure across major U.S. media markets in print, online, and broadcast channels.
- Facilitated key public affairs engagements, resulting in impactful meetings with prominent gun violence prevention advocates.
- Spearheaded marketing efforts for inaugural charitable grant of weapons detection systems to Oak Hill High School.
Director of Marketing
Productiv (SaaS Management)
08.2019 - 04.2021
- Spearheaded analyst relations program for SaaS Management company. Directed public relations and web marketing strategies for funding announcements. Developed thought leadership platform and basic brand identity standards. Managed website redevelopment budget and content experience platform implementation.
- Fostered relationships with Gartner analysts, achieving 'Cool Vendor' status within and inclusion in Market Guide after.
- Secured high-impact media coverage, propelling record-breaking single-day and weekly website traffic.
- Expanded LinkedIn audience by 3x with mix of organic, paid media strategies.
- Executed and managed competitive evaluation for website rebuild and successfully integrated Uberflip as content experience platform.
Director of Corporate Communications
Netskope (Cybersecurity)
11.2017 - 08.2019
- Promoted to Director, I managed three staff and oversaw a global budget process surpassing $1M. I crafted and implemented corporate marketing plans, including awareness initiatives, and fortified sales team proficiency through communications training for business negotiations.
- Led communications and content strategies for corporate blog, including co-development of a cybersecurity maturity model with a top analyst firm.
- Owned global communications budget.
- Directed preparation for and submission of three Gartner Magic Quadrant evaluations, achieving top-ranking position for completeness of vision in inaugural three CASB MQs.
- Founded and directed cross-functional team to refine and sustain corporate messaging, positioning, and communication strategies.
- Honored as Most Valuable Player at 2019 Sales Kickoff event by peers.
Sr. Manager, Corporate Communications
Netskope (Cybersecurity)
05.2015 - 11.2017
- I joined Netskope as the first full-time communications hire. In addition to managing vendors and the company's thought leadership, I scaled the communications function across four continents and in seven different languages. Major accomplishments:
- Orchestrated vendor relationships and directed global thought leadership initiatives.
- Spearheaded end to end creation and publication of quarterly Netskope Cloud Report.
- Created and managed program to increase industry awards by 300% year-over-year, establishing Netskope's market leadership.
- Engineered strategies that amplified brand visibility, including establishment of Netskope Threat Research Lab.
Senior Account Executive
LEWIS PR
03.2012 - 05.2015
Account Executive
Spector PR
07.2010 - 03.2012
Education
Bachelor of Arts - History
Trinity College
12.2010
Skills
- B2B Corporate Communications
- B2B Analyst Relations
- Team Leadership
- Messaging and Positioning
- Partner Marketing & Communications
- Strategic Analyst Engagement
- Content Strategy
- Social Media Strategy
- Peer Review Sites
- Team Leadership
Timeline
Vice President
COMMAND
06.2024 - Current
Consultant
Freelance
03.2023 - 06.2024
Director of Communications
Laminar (Cybersecurity)
07.2022 - 03.2023
Director of Communications
Evolv Technology (Physical Security)
04.2021 - 04.2022
Director of Marketing
Productiv (SaaS Management)
08.2019 - 04.2021
Director of Corporate Communications
Netskope (Cybersecurity)
11.2017 - 08.2019
Sr. Manager, Corporate Communications
Netskope (Cybersecurity)
05.2015 - 11.2017
Senior Account Executive
LEWIS PR
03.2012 - 05.2015
Account Executive
Spector PR
07.2010 - 03.2012
Bachelor of Arts - History
Trinity College