Summary
Overview
Work History
Education
Skills
Timeline
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Fiza Fancy

Herndon,VA

Summary

Results-driven digital marketing and paid media specialist with over 3 years of experience running search and social campaigns for global brands. Skilled in performance optimization, campaign reporting, and client management, with expertise in leveraging platforms like Google Ads, Meta, and TikTok Ads to deliver measurable ROI. Known for blending data-driven insights and strategic execution to exceed campaign goals and strengthen client relationships.

Overview

4
4
years of professional experience

Work History

Digital Marketing Executive

Spark Foundry - Publicis Groupe
07.2023 - 01.2024
  • Independently managed multiple campaigns and developed media recommendations in response to client briefs, often achieving over-delivery on target reach and impressions results by 20-30%.
  • Ensured timely and accurate delivery of ad trafficking along with regular campaign health checks, highlighting actionable insights for the clients to use to make data-driven business decisions.
  • Optimized paid campaigns to achieve 26% lower CPA than forecast.
  • Led a team of two associates and two coordinators, ensuring high-quality reporting and seamless campaign execution.

Digital Coordinator

Spark Foundry - Publicis Groupe
04.2022 - 07.2023
  • Performed machine learning, campaign data analysis, and weekly reporting using various methods in Ads Manager, Data Studio and Excel.
  • Supported Activation Managers and Directors across the team with key deliverables such as reporting, optimization tactics, copy-writing, quality checks, and digital best practices.
  • End-to-end campaign setup and delivery through search and social channels in conjunction with client objectives and KPIs.
  • Managed $100K+ budgets across Google Ads and Meta campaigns, maintaining 100% pacing accuracy through detailed budget pacing and tracking.

Community Associate Manager

Coda Payments (CodaShop)
09.2021 - 01.2022
  • Managed brand presence across Facebook, Instagram, and online community platforms, tracking KPIs weekly to optimize engagement and audience growth.
  • Led agency partners and in-house designers in developing monthly content calendars and interactive campaigns, ensuring seamless execution of global social initiatives.
  • Supported partnership strategy by identifying and evaluating potential brand collaborations, contributing to new business opportunities.

Management Trainee

Red Bull
01.2021 - 09.2021
  • Achieved a 15% MoM increase in community engagement while driving consistent Instagram follower growth through targeted content and community management.
  • Executed integrated campaigns with artists, coordinating digital activations and live events to strengthen cultural relevance.
  • Contributed to large-scale cultural marketing projects, including Red Bull BC One and Red Bull Soundclash, supporting execution that attracted wide community engagement.
  • Applied SEO optimization and cross-platform analytics to inform content strategy, boosting brand visibility and top-of-mind awareness.

Marketing Intern

Emirates Leisure Retail
11.2019 - 03.2020
  • Successfully launched AFL Bar & Restaurant on all digital platforms.
  • Implemented marketing strategies & tactics which proactively support the achievement of annual and long-term business objectives while also ensuring marketing campaigns support the vision for the brand.
  • Supported the launch of AFL's new website and ongoing updates to ensure it is in line with the offline activities.

Education

Bachelor of Commerce - Double Major in Marketing And Finance

Deakin University
11.2021

Skills

  • Media Buying (Google Ads, Meta Ads, TikTok, Snapchat, Pinterest, SA360, CM360)
  • Campaign Analytics & Reporting (Google Analytics, Data Studio, Excel, PowerPoint)
  • Budget Planning & Management
  • Client Relationship Management
  • Stakeholder Communication
  • Cross-Functional Collaboration
  • Project Leadership & Mentorship
  • Problem-Solving & Optimization
  • Certifications: Google Ads Search, Meta Certified Media Buying Professional, and TikTok Ads Learning

Timeline

Digital Marketing Executive

Spark Foundry - Publicis Groupe
07.2023 - 01.2024

Digital Coordinator

Spark Foundry - Publicis Groupe
04.2022 - 07.2023

Community Associate Manager

Coda Payments (CodaShop)
09.2021 - 01.2022

Management Trainee

Red Bull
01.2021 - 09.2021

Marketing Intern

Emirates Leisure Retail
11.2019 - 03.2020

Bachelor of Commerce - Double Major in Marketing And Finance

Deakin University

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Fiza Fancy