Fiza Imam

• Acted as the primary point of contact for Community Engagement and Sponsorships, coordinating outreach and fostering local relationships.
• Edited the Integrated Products newsletter, curating content on initiatives, updates, and team achievements to strengthen internal communication.
• Created field presence heat maps to identify high-impact areas for outreach and community engagement.
• Collaborated across departments to gather and analyze growth, membership, and staffing data, supporting strategic planning.
• Developed and summarized sales performance data into presentation decks to support external communication with providers and stakeholders.
• Liaised with Sales, Fleet, Clinical, and Community Teams to coordinate operations and ensure alignment across initiatives.
• Managed marketing materials and premium inventory, and assembled campaign-style packages for outreach teams.

• Analyzed usage patterns and attitudes towards Lenovo and competing tech brands among the Gen Z demographic.
• Created survey questionnaires on Qualtrics and conducted research encompassing psychographic analysis and interviews with individuals from the Gen Z cohort.
• Compiled and analyzed quantitative and qualitative data to identify multi-generational trends in laptop preferences.
• Validated research outcomes through secondary research methods, deriving actionable insights concerning brand perception and campaign effectiveness.

• Monitored social media for trends in leather accessories and worked closely with merchandising team.
• Conducted market research on e-commerce sites, identifying potential buyers and tracked competition.
• Maintained a comprehensive database of past and potential buyers and created targeted marketing materials.
• Developed and executed an email marketing strategy using Mailchimp, increasing inquiries by 20%.

• Engaged with global business leaders to assess brand perception and inform strategic messaging.

• Designed a new logo based on stakeholder insights and pitched a rebranding initiative to the creative team.

• Partnered with cross-functional teams to define goals, resolve gaps, and secure approval for process improvements—enhancing overall efficiency.

• Partnered with cross-functional teams to define requirements, resolve process gaps, gain stakeholder buy-in, and implement automation for improved efficiency.

• Contributed to internal communication efforts by maintaining an accessible SharePoint site for company-wide use.

• Drafted and distributed meeting minutes and action items to ensure team alignment and follow-through.

• Supported financial operations by managing records of A/P and A/R walkthroughs and gaining insight into monthly closing activities.

• Assisted in behind-the-scenes coordination for a pharmaceutical advertisement, contributing to brand visibility.