Fizzah Merchant
Toronto
Summary
Results-oriented marketing professional with over 4 years of experience in client coordination, social media management, and brand strategy. Proven expertise in executing impactful marketing campaigns, fostering strong client relationships, and driving audience engagement. Skilled in leveraging digital tools, analytics, and cross-functional collaboration to optimize marketing outcomes. Passionate about delivering creative solutions and measurable results.
Overview
7
7
years of professional experience
Work History
Senior Associate
Prosapient
Toronto
06.2025 - Current
- Promoted from Associate to Senior Associate within 3 months based on performance and client impact
- Ranked among top performers company-wide, achieving the highest premium generation in the team for 6 consecutive months (2025)
- Work closely with private equity firms, consultants, and internal stakeholders to manage high-value research engagements
- Coordinate multiple projects simultaneously while maintaining strict deadlines and quality standards
- Partner with internal marketing, sales, and operations teams to support client delivery and growth initiatives
- Manage CRM systems, reporting, and stakeholder communications in a professional services environment
Social Media and Marketing Coordinator
GoodEarth Coffeehouse
Canada
01.2024 - 05.2025
- Developed and executed social media strategies, increasing Instagram engagement by 30% within three months.
- Planned and executed event marketing initiatives including live events, launches, and community activations
- Built and managed content calendars across Instagram and TikTok
- Coordinated with vendors, creators, influencers, and internal teams for content production
- Led on-site content shoots, collaborating with baristas, customers, and influencers
- Managed approvals with head office to ensure brand consistency
- Supported partnerships and promotional campaigns to drive foot traffic and engagement
Account Manager
Blink Digital
India
05.2022 - 07.2023
- Branded Content & Integration – Executed multi-platform branded content across TV, digital, and social. Aligned brand messaging seamlessly with audience insights.
- Production & Budget Management – Coordinated with vendors, agencies, and production teams to deliver on-time, on-budget campaigns. Managed creative execution.
- Talent & Influencer Partnerships – Managed influencer/talent collaborations to enhance brand visibility. Organized press events and content shoots.
- Digital & Social Strategy – Developed engaging content for social and OTT platforms. Tracked performance and optimized for maximum reach & ROI.
- Client & Campaign Management – Created pitch decks and campaign reports. Acted as the bridge between sales, strategy, and creative teams.
Brand Marketing Consultant
CashurDrive Marketing
India
12.2021 - 05.2022
- Designed and implemented strategic branding initiatives aligned with business goals, increasing client reach by 20%.
- Conducted market research to identify target demographics and create tailored campaigns.
- Strengthened brand positioning through innovative storytelling and cross-channel marketing.
Marketing Associate (Internship)
Kris Mediaworks
India
08.2021 - 11.2021
- Conducted market research to identify emerging trends and competitive landscapes.
- Collaborated with cross-functional teams to execute impactful campaigns, enhancing engagement by 15%.
- Optimized brand initiatives using data-driven insights, contributing to a 10% increase in campaign performance.
Public Relations & Brand Communications Associate
Trivium Media Group
India
07.2020 - 12.2020
- Spearheaded PR campaigns and managed social media channels, boosting brand visibility by 25%.
- Responded to customer inquiries, ensuring client satisfaction and strengthening brand reputation.
- Developed public relations strategies that enhanced cross-platform messaging consistency.
Social Media Coordinator (Intern)
Mojo Story
India
06.2020 - 07.2020
- Created and implemented social media strategies, driving audience engagement by 18%.
- Monitored performance metrics to optimize content delivery and improve campaign effectiveness.
Marketing Assistant (Intern)
Times Network
India
03.2019 - 04.2019
- Assisted in campaign management and market research for ongoing projects.
- Contributed to content creation, increasing the reach of marketing channels.
Education
Postgraduate - Marketing
Trent University
Ontario, Canada, Canada12.2024
Bachelor's - Mass Media
KC College
Mumbai, India01.2021
Diploma - Event Management and Media
Indian School of Media
Mumbai, India01.2020
Higher Secondary Education - Arts
Mithibai College
01.2018
Skills
- Social Media and Digital Marketing Strategy
- Client Relationship Management (CRM Tools: HubSpot, Salesforce)
- Paid Media Campaigns & Social Media Analytics
- Content Creation & Campaign Management
- Branding & Awareness Development
- Report Writing & Presenting Insights
- Cross-functional Team Collaboration
- Proficiency in Canva, Adobe Creative Suite, Meta Business Suite
- Time Management & Problem-Solving Skills
- Influencer marketing partnerships
- Influencer marketing tactics
- Influencer marketing insights
- Influencer marketing collaboration
Websites
Timeline
Senior Associate
Prosapient
06.2025 - Current
Social Media and Marketing Coordinator
GoodEarth Coffeehouse
01.2024 - 05.2025
Account Manager
Blink Digital
05.2022 - 07.2023
Brand Marketing Consultant
CashurDrive Marketing
12.2021 - 05.2022
Marketing Associate (Internship)
Kris Mediaworks
08.2021 - 11.2021
Public Relations & Brand Communications Associate
Trivium Media Group
07.2020 - 12.2020
Social Media Coordinator (Intern)
Mojo Story
06.2020 - 07.2020
Marketing Assistant (Intern)
Times Network
03.2019 - 04.2019
Bachelor's - Mass Media
KC College
Diploma - Event Management and Media
Indian School of Media
Higher Secondary Education - Arts
Mithibai College
Postgraduate - Marketing
Trent University
Education
- Trent University, Canada, Postgraduate in Marketing, September 2023 - December 2024
- KC College, Bachelor's in Mass Media (Major: Advertising), 8.34, June 2018 - May 2021
- Indian School of Media, Diploma in Event Management and Media, June 2019 - May 2020
Key Competencies & Skills
- Social Media and Digital Marketing Strategy
- Client Relationship Management (CRM Tools: HubSpot, Salesforce)
- Paid Media Campaigns & Social Media Analytics
- Content Creation & Campaign Management
- Branding & Awareness Development
- Report Writing & Presenting Insights
- Cross-functional Team Collaboration
- Proficiency in Canva, Adobe Creative Suite, Meta Business Suite
- Time Management & Problem-Solving Skills
Technical Proficiency
- Tools & Platforms: Canva, Adobe Creative Suite, Meta Business Suite, Google Analytics, Hootsuite, MS Office Suite
- Social Media Platforms: Instagram, Facebook, Twitter, LinkedIn, TikTok
Eligibility to Work
Authorized to work in Canada. Open to relocation.