Summary
Overview
Work History
Education
Skills
Languages
Languages
References
Timeline
AdministrativeAssistant
Flavia Araujo

Flavia Araujo

Jacksonville,FL

Summary

Results-driven Revenue Manager known for productivity and efficiency in task completion. Possess specialized skills in revenue forecasting, pricing strategy development, and market analysis. Excel in communication, strategic planning, and problem-solving to achieve financial goals and operational excellence.

Overview

29
29
years of professional experience

Work History

Revenue Manager Consultant

Las Terrazas Belize Resort
02.2024 - Current
  • Embed a Revenue Management culture
  • Implementation of new systems such as Opera Cloud and TravelClick
  • Forecasting
  • Inventory management
  • Pricing strategy
  • Competitive analysis
  • Distribution channel analysis
  • Identify new revenue opportunities
  • Optimize and expand distribution partnerships

Reservations & Revenue Manager

H2O Life. Style. Resort
04.2022 - Current
  • Implementation of the following systems: RDP, SiteMinder, iHotelier and Opera Cloud
  • Liaising with operations to communicate new rate plans and promotions
  • Assisting the sales team in setting their rates
  • Maintaining the in-house reservations systems
  • Forecasting revenue streams
  • Lead pricing strategy committees
  • Generate rate and selling strategy
  • Optimize product availability
  • Leveraging price elasticity to maximize revenue growth and thereby, profit
  • Provide critical analysis of strategies, room's statistics and demand factors

Hotel General Manager

Holiday Inn Express
06.2020 - 04.2022
  • Delivers results that contribute to the mission and overall success of the hotel by accomplishing performance objectives focused on business revenues, guest and associate satisfaction and effectiveness and efficiencies
  • Maintains a quality product
  • Ensures exceptional guest/employee relations
  • Maximizes room revenues by anticipating and planning for market shifts; develops and monitors strategic marketing prospects; develops, implements and monitors annual business and marketing plans and participates in appropriate national marketing efforts
  • Develops and maintains rapport with key community contacts to ensure a visible presence in the local community
  • Oversees the security function to ensure a safe and secure environment for guests, employees, and hotel assets
  • Maintains a proactive human resources function to ensure employee motivation, training and development, wage/benefit administration and compliance with policies and procedures and labor regulations
  • Monitors the performance of financial and operational plans for the hotel which support the overall objectives of the corporation
  • Develops the annual budget and makes recommendations for capital improvements to enhance the assets of the company and brand loyalty
  • Performs other duties as required

Regional Revenue & Distribution Manager

Accor Hotels
01.2019 - 02.2020
  • Drove the performance of 17 hotels across multiple destinations throughout Brazil
  • Led a team of 15 Revenue Managers ensuring their strategies optimized room revenue, market share performance and business mix
  • Weekly meeting with Head of Revenue (LATAM) to report 7-day performance metrics and present future initiatives
  • Oversaw distribution and BI data with focus on net revenue results, GOP and EBITA
  • Increase of 25% in ADR
  • Increase of 12% in RevPAR
  • Exceeded room revenue budget by 8%
  • Supervised and trained staff
  • Reduction of 4% in distribution costs

Corporate Revenue Manager

BHG - Brazilian Hospitality Group - Owned by GTIS Partners (USA)
01.2016 - 01.2019
  • Spearheaded the revenue performance of 52 hotels within Brazil
  • Directed a team of 25 Revenue Managers
  • Implemented revenue management procedures, strategies, and best practices across the entire hotel chain
  • Cultivated new sales and distribution channel partnerships
  • Administered top line budgeting process
  • Challenged the hotels' staff to improve service levels and operational standards
  • Awarded HSMAI Best Revenue Management & Distribution Award in 2017
  • Exceeded top line budget by $1.5 million
  • Greatly improved relationship with sales and marketing team
  • Implemented sales and revenue strategies with revenue growth of 3%
  • Executed brand strategy with sales & marketing team, increased EBITA by 7%

Reservations & Revenue Manager/MOD

Othon Hotels
11.2011 - 06.2016
  • Managed the revenue and reservations departments for 15 hotels, including a staff of 15 agents and 5 revenue analysts
  • Drove market share and revenue performance with targeted pricing strategies across all business segments and distribution channels
  • Optimized inventory availability while complying with brand revenue management standards and initiatives
  • Led the property's weekly revenue management meeting
  • Produced 30/60/90 forecasts weekly, along with a monthly top line reforecast submission for the board of directors
  • New reservation conversion ratio increased 25%
  • Exceeded top line budget by 2.5%
  • Implemented new strategies for sales and revenue collaboration
  • Implemented IDEAS revenue management tool

Reservations Manager / Groups & E-Commerce Coordinator

Marina Hotels
09.2009 - 11.2011
  • Directed activities of employees engaged in taking, recording, changing and cancelling reservations
  • Ensured employees followed policies and procedures for guest relations
  • Scheduling and monitoring attendance records and reviewed employee performance
  • Handled disputes regarding rooms and bookings
  • Handled large group bookings and conventions
  • Managed room inventory, room blocks and individual reservations
  • Updated, audited and reviewed inventory reports
  • Managed rates and inventory in all electronic channels (OTA's, GDS, Hotel's website) using EZ-Yield
  • Managed and supervised a team of four reservations agents, one e-commerce specialist, one group specialist and one events coordinator

Revenue Manager

Goldman Properties - The Hotel & The Park Central
Miami, USA
01.2004 - 03.2008

Reservations Manager

Goldman Properties - The Hotel & The Park Central
Miami, USA
01.2002 - 12.2004

General Manager

Goldman Properties - The Hotel & The Park Central
Miami, USA
01.2000 - 12.2002

Assistant General Manager

Goldman Properties - The Hotel & The Park Central
Miami, USA
01.1998 - 12.2000

Front Office Manager

Goldman Properties - The Hotel & The Park Central
Miami, USA
01.1997 - 12.1998

Front Office Agent

Goldman Properties - The Hotel & The Park Central
Miami, USA
01.1996 - 12.1997

Education

Fundamentals of Revenue Management -

Miami, USA
01.2004

Hotel Transient/Transient Edge -

Miami, FL
01.2002

Bachelors - Tourism

Helio Alonso University
Rio de Janeiro, Brazil
01.1995

Skills

  • Sabre SynXis
  • Amadeus
  • Travelclick
  • IHotelier
  • Concerto
  • Merlin
  • Siteminder
  • Lighthouse
  • Rate360
  • Agency360
  • Ideas
  • EZRMS
  • Opera Premises
  • Opera Cloud
  • Ezee
  • RDP
  • TARS
  • IQWare
  • Decisive team leader
  • Negotiator
  • Creative thinking
  • Ability to motivate staff
  • Analytical
  • Problem-solving
  • Communicative and determined strategist
  • Team building
  • Leader and influencer
  • Proficient in Ideas
  • Proficient in EZ RMS software
  • Operational knowledge
  • Relationship Management
  • Customer segmentation
  • Data-driven decision making
  • Strategic forecasting
  • Competitor analysis
  • Demand management
  • Budgeting and planning
  • Pricing strategy
  • Yield management
  • Microsoft Excel proficiency
  • Revenue reporting
  • Business intelligence

Languages

  • Portuguese, Fluent
  • English, Fluent
  • Spanish, Basic

Languages

Portuguese
Full Professional

References

References available upon request.

Timeline

Revenue Manager Consultant

Las Terrazas Belize Resort
02.2024 - Current

Reservations & Revenue Manager

H2O Life. Style. Resort
04.2022 - Current

Hotel General Manager

Holiday Inn Express
06.2020 - 04.2022

Regional Revenue & Distribution Manager

Accor Hotels
01.2019 - 02.2020

Corporate Revenue Manager

BHG - Brazilian Hospitality Group - Owned by GTIS Partners (USA)
01.2016 - 01.2019

Reservations & Revenue Manager/MOD

Othon Hotels
11.2011 - 06.2016

Reservations Manager / Groups & E-Commerce Coordinator

Marina Hotels
09.2009 - 11.2011

Revenue Manager

Goldman Properties - The Hotel & The Park Central
01.2004 - 03.2008

Reservations Manager

Goldman Properties - The Hotel & The Park Central
01.2002 - 12.2004

General Manager

Goldman Properties - The Hotel & The Park Central
01.2000 - 12.2002

Assistant General Manager

Goldman Properties - The Hotel & The Park Central
01.1998 - 12.2000

Front Office Manager

Goldman Properties - The Hotel & The Park Central
01.1997 - 12.1998

Front Office Agent

Goldman Properties - The Hotel & The Park Central
01.1996 - 12.1997

Fundamentals of Revenue Management -

Hotel Transient/Transient Edge -

Bachelors - Tourism

Helio Alonso University

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Flavia Araujo