Fletcher Tynen
Los Angeles,CA
Summary
Former Division 1 collegiate athlete with a passion for sports and marketing. Adept at managing multiple projects and campaigns and experienced working with brands, influencers, teams and athletes. I am driven to take initiative and deliver results. I thrive in a fast-paced environment collaborating with and supporting multiple parts of the business.
Overview
6
6
years of professional experience
Work History
Marketing Coordinator
Barnana
09.2023 - Current
- Administer and coordinate all partnerships that include opportunities for organic/paid advertisements, influencers/content creators, sampling, and co-branding
- Contributed to the development and execution of brand strategies alongside the Brand Manager, leveraging market research and consumer behavior analysis to enhance brand awareness and drive product engagement leading to increased sales
- Develop and coordinate shopper marketing efforts that include hard copy/digital coupons, in-store demos, and social media content to improve velocity at retail and online
- Execute all marketing scheduling and logistics; working directly with influencers, partners, vendors, and internal staff to ensure campaign success
- Provide content ideas, design, and copywriting support for social media posts and email campaigns that align to brand strategies
- Manage loyalty program; communications with participating consumers, fulfillment, and tracking
- Facilitate weekly KPI reporting for executives across Mailchimp, Shopify, Instagram, and other internal platforms
- Gather and organize data & analytics for marketing & sales presentations and product sell sheets to support the VP of Marketing
Marketing Event (Game Night) Staff
Los Angeles Clippers
09.2023 - Current
- Field marketing role driving engagement and brand visibility through in-arena fan experiences
- Engage in team giveaways and theme nights, fostering connections with fans while promoting Clippers programs and community involvement, resulting in an average of 50+ sign-ups for Clipper Nation Kids Club and 20+ for ClipperVision (streaming platform) per game night
Marketing Coordinator & Coach
Shoot 360
06.2023 - Current
- Spearhead the social media and email marketing for five club locations- calendaring, copywriting & design, customized content for each club, and promoting our partnerships with the NBA (Los Angeles Clippers & Utah Jazz) and college and professional basketball players
- Compile monthly analysis on social media engagement
Division One Student-Athlete
Boston University
06.2018 - 03.2023
Marketing Intern
Zozimus Advertising Agency
05.2021 - 07.2021
Education
Master of Science - Global Marketing Management
Boston University
Boston, MA06.2023
Bachelor of Science - Advertising
Boston University
Boston, MA05.2022
Minor - Business Administration And Management
Boston University
Boston, MA05.2022
Skills
- Adobe Creative Suite
- Microsoft Office
- Google Drive
- WordPress
- Canva
- Mailchimp
- Shopify
- ShipStation
- Grin
Awards
- Patriot League Champion 2019-2020
- Awarded “Most Improved Player” in 2022 and 2023
- Patriot League Academic Honor Roll in 2020 and 2022
Timeline
Marketing Coordinator
Barnana
09.2023 - Current
Marketing Event (Game Night) Staff
Los Angeles Clippers
09.2023 - Current
Marketing Coordinator & Coach
Shoot 360
06.2023 - Current
Marketing Intern
Zozimus Advertising Agency
05.2021 - 07.2021
Division One Student-Athlete
Boston University
06.2018 - 03.2023
Master of Science - Global Marketing Management
Boston University
Bachelor of Science - Advertising
Boston University
Minor - Business Administration And Management
Boston University
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