Summary
Overview
Work History
Education
Skills
Timeline
Generic

Flor Liriano

Miami,FL

Summary

I am a passionate hotelier with over 8 years of experience and a strong background in VIP services, room management, sales coordination, and hotel and F&B operations. With a dedicated focus on upholding the company’s image and brand, I maintain its integrity through hands-on leadership and a commitment to excellence. My expertise has equipped me with the skills to lead effectively, drive exceptional results, and consistently enhance operational efficiency, which I consider to be my core strengths.


As a proactive Area Operations Director, I bring extensive experience overseeing daily operations, administrative tasks, and financial management across multiple centers. I am skilled in budget management, vendor relationships, CRM systems, and bilingual communication. My problem-solving abilities and critical thinking further support my success in enhancing client satisfaction and ensuring smooth operations.

Overview

9
9
years of professional experience

Work History

Area Operations Director

Quest Workspaces
11.2023 - Current
  • Oversaw daily operations and administrative tasks across multiple centers, including billing, collections, and budget management, ensuring each center’s financial health.
  • Maintained compliance with accounting systems, performing month-end audits to capture all revenue, handling accounts receivable/payable, and processing daily deposits.
  • Developed strong vendor relationships and acted as a liaison between clients, vendors, landlords, and management, ensuring smooth operations and timely resolution of issues.
  • Assisted in sales efforts by supporting client tours, onboarding processes, and enhancing client satisfaction through proactive problem-solving and high-quality service.
  • Updated CRM (HubSpot) and managed operational reports across daily, weekly, and monthly timelines to maintain data accuracy and support informed decision-making.

Group Rooms Coordinator

Kimpton Hotels & Restaurants
06.2023 - 11.2023
  • Managed reservation requests, changes, and cancellations across multiple channels, ensuring accuracy, compliance, and guest satisfaction.
  • Identified guest reservation needs, verified room availability, and employed effective sales techniques to maximize revenue.
  • Communicated VIP reservation details to relevant departments, maintaining accuracy in room blocks and reservations.
  • Updated group rooming lists, organized files, and established billing accounts according to accounting policies to support efficient group event coordination.
  • Coordinated room blocks with hotels and other venues, monitored room availability, negotiated rates, and managed all aspects of group reservations.
  • Prepared and distributed detailed reports on group reservations, assisting relevant departments and handling guest inquiries or special requests.
  • Provided administrative support for various group events, including conferences, meetings, and weddings, while ensuring compliance with quality standards.
  • Maintained professionalism in all communications, prepared accurate written documents, and upheld quality assurance expectations.

Events Administrative Assistant

Marriott International, Inc.
11.2022 - 06.2023
  • Managed and executed events for groups of up to 150, ensuring seamless communication, efficient planning, and meticulous attention to detail.
  • Reviewed turnovers multiple times daily and generated essential reports, including the 10-day report, BEO report, daily events report, and the Catering Weekly Operational Projection Report.
  • Provided administrative support to three Event Managers, the Director of Planning, assisting with client communication, report generation, and fulfilling requests to support event success.
  • Created Banquet Event Orders (BEOs) and collaborated with the Executive Chef to design custom menus tailored to client specifications.
  • Developed cost estimates for clients and maintained clear communication by attending key meetings, such as BEO, 10-day, Scrub, and Credit meetings.
  • Generated and maintained the Turnover Assignments, Group Assignment Calendar, and Pop-Up Turnover Report to keep the events team organized.
  • Prepared detailed resumes for the operations team, facilitating smooth event execution and ensuring all departments were aligned with client needs.

Wedding Sales Coordinator

AIC Hotel Group
08.2021 - 11.2022
  • Generated sales leads through networking, cold calling, and referrals, delivering exceptional client support throughout the entire sales process.
  • Maintained strong client relationships by promptly addressing inquiries and concerns, ensuring high levels of customer satisfaction.
  • Conducted follow-up calls post-sale, analyzed customer feedback surveys to identify improvement opportunities, and implemented strategies to enhance client experiences.
  • Collaborated with internal teams, including marketing, finance, and operations, to execute projects smoothly from initial contact through to post-sale follow-up.
  • Prepared and finalized sales proposals, facilitating successful transactions and ensuring that client needs were met.
  • Supported the sales and marketing teams with advanced analytical and problem-solving skills, contributing to strategic planning and process improvements.
  • Demonstrated effective communication, leadership, and team collaboration, working with department heads to develop impactful marketing strategies.
  • Optimized team performance through leadership and coaching, ensuring efficient operations, and consistent client satisfaction.

VIP Coordinator

The Miami Beach EDITION
11.2018 - 02.2020
  • Coordinated comprehensive travel and accommodation arrangements for VIPs, including timely transportation and special requests, to ensure a seamless experience.
  • Managed VIP recognition programs, assigning VIP codes, generating reports, and coordinating assignments for VIP Hosts.
  • Communicated consistently with Bonvoy Elite Members, ensuring VIP assignments, records, and service guidelines were up-to-date and accurate.
  • Collaborated with departments across the hotel to fulfill VIP needs, from room preparations to personalized amenities, promoting a unified guest experience.
  • Implemented strict privacy protocols and security measures for high-profile guests, maintaining confidentiality and upholding brand reputation.
  • Worked closely with VIPs' personal assistants to organize travel schedules, ensure timely arrival for engagements, and provide personalized event information upon arrival.
  • Ran VIP reports from Opera and Mystique, distributing relevant updates to departments, and handled email follow-ups with Bonvoy Elite Members.
  • Created VIP assignments for Hosts three weeks in advance and developed training materials to ensure consistent standards for the VIP Coordinator role.
  • Delivered all additional duties as requested by management, supporting smooth operations and exceptional service delivery.

VIP Concierge

Eden Roc Miami Beach
11.2015 - 11.2018
  • Greeted and welcomed VIPs upon arrival, ensuring a seamless experience throughout their stay, and aiming to be present for farewells at checkout.
  • Provided personalized assistance with transportation arrangements, restaurant reservations, and event tickets to meet VIP preferences and enhance guest satisfaction.
  • Managed and updated the guest information database to maintain accurate records, ensuring confidentiality and upholding the hotel's reputation.
  • Collaborated closely with housekeeping, engineering, and front desk teams to deliver exceptional service and proactively address guest needs.
  • Coordinated special events and requested unique amenities for VIPs in consultation with the Conference Services Manager, ensuring that each request was handled professionally.
  • Monitored VIP room assignments and correct coding, conducted regular follow-ups, and communicated with involved departments to ensure flawless service delivery.
  • Proactively responded to all inquiries regarding hotel services and amenities, supporting a positive environment and brand loyalty through effective communication and engagement.
  • Prepared VIP segments on group resumes, addressing any room-related issues, and implementing solutions swiftly to enhance the guest experience.
  • Maintained strong relationships with employees and departments, consistently promoting smooth operations and exceptional service standards.

Education

High School Diploma -

Miami Jackson Senior High School
Miami, FL
06-2015

Skills

  • Budget Management and Accounts Receivable/Payable
  • Client Relationship and Vendor Management
  • CRM & Telecommunication Systems
  • Microsoft Office Suite
  • Organizational and time management skills
  • Communication and teamwork
  • Problem Solving and Critical Thinking
  • Bilingual: English and Spanish

Timeline

Area Operations Director

Quest Workspaces
11.2023 - Current

Group Rooms Coordinator

Kimpton Hotels & Restaurants
06.2023 - 11.2023

Events Administrative Assistant

Marriott International, Inc.
11.2022 - 06.2023

Wedding Sales Coordinator

AIC Hotel Group
08.2021 - 11.2022

VIP Coordinator

The Miami Beach EDITION
11.2018 - 02.2020

VIP Concierge

Eden Roc Miami Beach
11.2015 - 11.2018

High School Diploma -

Miami Jackson Senior High School

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