Flora Lu
Queens
Summary
I have hands-on experience in digital marketing from my time at K&K Media, where I worked on improving campaign performance through data insights and creative content. I’ve developed skills in social media marketing and customer relationship management that have helped drive engagement and build stronger connections with audiences. I also bring experience in visual merchandising and event planning, with a strong focus on detail, organization, and clear communication.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Intern
K & K Media
New York
09.2024 - 01.2025
- Supported planning and execution of digital campaigns across social media, email, and paid ads.
- Assisted with content calendar development and the creation of engaging visuals using Canva and Photoshop.
- Monitored performance metrics to help optimize reach and engagement.
Sales Associate
Garage Clothing Store
Albany
06.2023 - 05.2024
- Achieved monthly sales targets by utilizing effective upselling techniques and personalized fashion advice, resulting in significant revenue growth over a six-month period.
- Enhanced customer satisfaction by resolving complaints and providing exceptional service, leading to an increase in positive customer feedback and repeat visits.
- Implemented visual merchandising strategies that improved store layout and product displays, boosting foot traffic, and increasing sales of featured items.
Chapter Treasurer
Kappa Phi Lambda Sorority, Inc.
Albany
08.2022 - 05.2023
- Managed financial matters, including budgeting, expenses, and transactions for fundraisers using Excel.
- Conducted financial analysis to support investment decisions and strategic planning.
- Oversaw fundraising initiatives to support chapter activities and events.
Philanthropy Chair
Kappa Phi Lambda Sorority, Inc.
Albany
01.2022 - 05.2022
- Organized a large-scale event with over 200 attendees, raising over $1,000 for the Polaris Project.
- Secured sponsorships from companies through effective outreach and negotiation, resulting in increased cross-departmental collaboration and project efficiency.
- Led meetings to discuss philanthropic activities and progress updates.
Education
BBA - Marketing And Finance
SUNY At Albany
Albany, NY05-2023
Skills
- Digital campaign management
- Content creation
- Performance analytics
- Social media marketing
- Visual merchandising
- Customer relationship management
- Media planning
- Pay-per-click advertising
- Canva
- Microsoft Word
- Microsoft PowerPoint
- Microsoft Excel
- Access
- Photoshop
- Lightroom
- Event planning
- Attention to detail
- Sponsorships
Certification
- Google Foundations of Digital Marketing and E-commerce Certification
Languages
Chinese (Mandarin)
Native/ Bilingual
Timeline
Digital Marketing Intern
K & K Media
09.2024 - 01.2025
Sales Associate
Garage Clothing Store
06.2023 - 05.2024
Chapter Treasurer
Kappa Phi Lambda Sorority, Inc.
08.2022 - 05.2023
Philanthropy Chair
Kappa Phi Lambda Sorority, Inc.
01.2022 - 05.2022
BBA - Marketing And Finance
SUNY At Albany
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