Flora Ronzone
Los Angeles,CA
Summary
Versatile creative producer with 25+ years of experience translating visual storytelling into impactful content from costume design to livestream producing/directing. Skilled in leading productions that blend commerce and creativity, with a specialty in TikTok Shop and short-form branded content. Known for combining instinctual design thinking with tactical execution, managing everything from set styling and scripting to creator direction and audience engagement. Thrives in fast-paced, collaborative environments where aesthetics meet performance and where clarity, trust, and a human touch drive the work.
Overview
28
28
years of professional experience
Work History
Creative Producer
MPG
06.2023 - Current
- Lead producer for a series of TikTok Shop livestreams, supporting brands like Mary Ruth’s Organics, Goli, and iHerb including K Beauty; oversaw creative prep, directed creators live, and managed full production flow
- Helped drive an average of $10K in revenue per livestream across multiple brands, with week over week growth as formats were refined.
- Casting & scheduled livestream rehearsals and built run-of-show rundowns; crafted cue cards, talking points, and set layouts to help creators feel confident on camera
- Collaborated closely with creators to develop engaging product demos and boost audience interaction in real time
- Designed and styled and built out, on-set environments using branded props and aesthetic setups tailored to product and creator
- Produced and reviewed branded content for additional brands (e.g., Lasio Haircare, It Haircare and Hada Labo Skincare), providing detailed revision notes and creative feedback from a performance-first POV
- Coordinated product tracking, creator assignments, and platform-specific strategy across TikTok, Instagram, Amazon and YouTube Shorts
- Supported talent during shoots, advising on camera framing, shot composition, editing and visual storytelling to align with brand goals
- Began developing foundational editing and post-production skills (CapCut, Meta Edits)
- Produced engaging multimedia content for various platforms, enhancing brand visibility and user engagement.
- Collaborated with cross-functional teams to develop creative concepts and ensure project alignment with client goals.
- Managed production schedules and resources, ensuring timely delivery of projects within budget constraints.
- Conducted market research to identify trends, informing creative direction and strategy for campaigns.
- Utilized industry-standard software for video editing and graphic design, improving workflow efficiency.
- Assisted in the coordination of live events, overseeing logistics and technical requirements for seamless execution.
Costume Designer (Freelance)
Various Productions
01.1998 - 01.2023
- Designed and delivered costumes across genre and medium: narrative film, commercials, live events, music videos, and branded campaigns
- Led wardrobe teams (including the Arcane Live Event) and managed full-cycle costume production from budgeting, logistics and sourcing to fittings, fabrication, and on-set continuity
- Trusted for emotionally resonant storytelling through costume, especially in stylized genres (period, fantasy, horror)
- Collaborated cross-departmentally with directors, set designers, and camera teams to ensure cohesive visual language
- Known for clever adaptation of unusual materials and last-minute problem-solving in high-pressure environments
Education
Bachelor of Arts - Fashion Design
RMIT
Melbourne Australia11-1999
Skills
- Adobe Suite (Photoshop, Illustrator: for mockups, graphics, pitch decks)
- CapCut & Meta Business Suite (basic editing & platform optimization)
- Sewing & Fabrication (hand/machine sewing, sculpting, pattern adaptation)
- Set Styling & Prop Sourcing (aesthetic eye & ingenuity)
- TikTok Shop & Creator Tools (comfortable with livestream backend creator onboarding)
- Notion, Google Suite, Slack (organization team comms)
- Content strategy
- Storyboarding
- Concept development
- Teamwork and collaboration
- Problem-solving
- Time management
- Attention to detail
- Multitasking
- Team collaboration
- Reliability
- Critical thinking
Timeline
Creative Producer
MPG
06.2023 - Current
Costume Designer (Freelance)
Various Productions
01.1998 - 01.2023
Bachelor of Arts - Fashion Design
RMIT
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