Florence Awussi

Delivered recommendations to the CEO and teams (using Excel and PowerPoint) leading to conversion increase, traffic increase, enhancing overall shopping experience by 30%

• Executed strategic email marketing initiatives on MailChimp; increased subscriber list by 20% and achieved a 35% improvement in overall email campaign performance within the quarter
• Developed engaging social media content for Facebook, Instagram, Tumblr, and Twitter using Canva; boosted follower engagement by 40% and organic reach by 25% within three months

Conducted in-depth analysis of website and social media metrics via SEM Rush and Google Analytics, driving growth in web traffic and 28% increase in social media interactions.

• Establish day-to-day online advertising campaigns: content creation, copywriting, implementation on Facebook, Google, tracking and weekly reports, maintenance, increasing lead acquisition by 100+ in 48 days, growth 30%
• Analyzed detailed user engagement reports via Facebook Business Manager and Google Analytics, identifying key trends that led to a 30% increase in targeted ad efficiency and a 15% boost in conversion rates
• Implemented SEM and SEO best practices, improving site conversion by 25% and generated product sheets and Google My Business articles
• Produced A/B testing campaigns and merchandising enhancements, leading to superior site experience; realized a 25% improvement in product ranking and a 20% increase in user retention
• Launched targeted promotions during peak shopping seasons, resulting in a 25% increase in sales and a 10% reduction in excess stock
• Orchestrated a detailed content creation initiative, from developing creative briefs to leading a Paris photo shoot, enhancing visuals with Photoshop and InDesign; increased site traffic and boosted conversion rates by 15%.

• Developed and maintained the brand's website on WordPress, employing UX/UI best practices, content creation, and effective merchandising; enhanced user retention by 30% and grew organic search traffic by 25%
• Implemented a communication and an e-commerce strategy to boost brand awareness and customers acquisition through social media
• Established robust relationships with global vendors, managed a supply chain in China, and reduced procurement costs by 15%, contributing to a 10% increase in profit margins.

• Created content for social media using Photoshop
• Supported the video creation for the release of P82 magazine
• Conducted competitive analysis and recommendations on seasonal key trends to Creative Directors.