Florence Tuthill
Winston-Salem,USA
Summary
Communication, entrepreneurship student and Division I athlete with hands-on experience creating social media content, supporting digital campaigns, and growing audience engagement across TikTok, Instagram, and Facebook. Built a 22K+ follower platform and contributed to documentary crowdfunding strategy through short-form storytelling and campaign content calendars. Interested in student wellbeing, lifestyle media, and mission-driven brand storytelling.
Overview
2027
2027
years of professional experience
Work History
Marketing & Creative Intern
Multimedia Ambassador
Leadership Council Member
Division I Student-Athlete
Social Media Marketing Intern
Alex Klien
Winston-Salem, NC
04.2026 - Current
- Created TikTok, Instagram, and Facebook content supporting audience growth ahead of a national crowdfunding campaign
- Executed structured content calendar including reels, stories, and carousel posts
- Assisted development of engagement strategy for live campaign launch period
- Edited short-form storytelling content designed to increase reach and shares
- Supported promotion of virtual and live campaign events
- Helped manage social channels during active fundraising window
Content Creator & Social Media Manager
Independant
01.2025 - Current
- Built and manage a 22K+ follower audience through consistent short-form lifestyle content
- Produced engagement-driven reels and trend-based edits optimized for reach and saves
- Tested content formats to improve visibility and audience interaction
- Used analytics insights to refine posting strategy and content timing
Intern/marketing/creative team
House of Poppins
London, UK
06.2024 - Current
- Contributed to brand identity development including naming concepts and positioning
- Supported creative campaign brainstorming for emerging product launches
- Collaborated with marketing and design teams on storytelling direction
- Helped shape audience-aligned messaging across early brand materials
Multimedia/Ambassador
Wake Forest University
Winston-Salem, NC
09.2023 - Current
- Represent Wake Forest Athletics across television, print, and digital media interviews
- Created content supporting recruiting visibility and program storytelling
- Strengthened engagement through athlete-led social content initiatives
Division I Student-Athlete
Wake Forest University Field Hockey Team
Winston-Salem, NC
09.2023 - Current
- Balance 20+ hours/week of training alongside full academic workload
- Contribute to team preparation through film review and strategic planning
- Support recruiting visits and prospective student-athlete engagement
Education
Bachelor of Arts - Communication
Wake Forest University
Winston-Salem, NC05.2027
Skills
- Built and manage a 22K follower audience through consistent short-form lifestyle content
- Produced engagement-driven reels and trend-based edits optimized for reach and saves
- Tested content formats to improve visibility and audience interaction
- Used analytics insights to refine posting strategy and content timing
AWARDS AND ACHIEVEMENTS
Team Academic Excellence Award. Fall 2023, Recipient of a Named Scholarship. December 2024, NFHCA D1 National Academic squad.
LEADERSHIP EXPERIENCE
- WF Field Hockey Team, Wake Forest University
- Leadership Council, alternating Captain
- Organized a new team innovative in training and in the team's athletic environment.
- Attend weekly meetings with the council and coaches to discuss upcoming events and ways to improve the team's culture and performance.
Timeline
Social Media Marketing Intern
Alex Klien
04.2026 - Current
Content Creator & Social Media Manager
Independant
01.2025 - Current
Intern/marketing/creative team
House of Poppins
06.2024 - Current
Multimedia/Ambassador
Wake Forest University
09.2023 - Current
Division I Student-Athlete
Wake Forest University Field Hockey Team
09.2023 - Current
Marketing & Creative Intern
Multimedia Ambassador
Leadership Council Member
Division I Student-Athlete
Bachelor of Arts - Communication
Wake Forest University