Flynn Baglin
Genoa,NV
Summary
Combining business acumen, strategic planning, and passion for sales and merchandising to drive customer and brand growth
Dynamic leader with almost 10+ years of progressive experience in the retail industry including sales, product development, buying, merchandising, pricing, and building high-performing teams that meet commercial goals.
Leverage understanding of product development and sales lifecycle to achieve revenue, margin, and market share growth through the effective commercialization of product solutions. .
Management experience includes overseeing geographically diverse teams. Excel at building relationships with new and existing customers, identifying new sales opportunities, and establishing partner programs. Deep understanding of the wholesale landscape, particularly within the pet industry. Known for excellent written/verbal communication and negotiation skills and the ability to influence others.
Overview
26
26
years of professional experience
Work History
VP of Sales and Business Development
One Source International
12.2022 - Current
- Managed a domestic team of 20 including sales & marketing team, graphic artists, e-commerce specialists & sales support staff.
- Managed a core international group of 12 members with responsibility for the larger group of 80 staff covering: NPD, Sourcing, Export, Logistics, 3PL management & data analytics.
- Increased profit margins by effectively controlling budget and overhead and optimizing product assortments & LTV.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases in collaboration with key account members.
- Built relationships with customers and community to establish long-term business growth.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Boosted sales revenue by implementing innovative strategies and effective market research.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Oversaw successful launch of new products and services, ensuring proper market positioning and supporting promotional efforts to drive adoption rates among targeted end-users across various sectors potentially available therein.
- Drove company branding efforts to increase market presence and brand recognition.
Vice President, Global Sales
Cosmic Pet LLC.
01.2019 - 12.2022
- Implemented strategic review of sourcing process across expanded global factory base
- Developed overseas team with focus on Super Chew / Hard goods engineering and execution aiming to improve year-over-year growth with focused value adds for customers in this product category
- Lead sourcing and merchandising teams through multiple company, brand acquisition and portfolio merges
- Increased profits 15% through sourcing and development process refinement
- Back-to-back sales growth from 8MM - 50MM during 2017-2021 FY at R2P/ Cosmic pet
- Consistent increases in sustainability focus through retailer collaboration and continued factory development
- Aiding new product development expansion with additional factory base and improved hard goods execution through strategic hiring & training of hard goods engineers and 3D modeling team staff
- Expanded Costco sales globally through improved sourcing and competitive price targets being reached
- New 10-million-dollar sector of business inside off-price retail channel
- Expanded oversees merchandising and design team to improve response time for USA customers, steady private label growth since team expansion.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.
- Directed SKU rationalizations pre & post M&A activity with focus on market capture and supply chain optimization.
Vice President, Sales and Marketing
R2P Pet
10.2017 - 01.2019
- Managed product development team ideation and new product development
- Directed NPD team to schedule & manage new category expansions and blue sky curation
- Managed direct sales for Costco, Sam's Club, Private label subscription box D.2.C
- Assisted in brand asset integration thru merger of several small niche pet brands, factory integration and consolidation
- Improved margins 10-30% thru improved sourcing profiles with M&A inherited inline SKU's
- Increased gross margin performance by 20% across 10 million dollars of inline R2P goods sales through factory COGS formatting and sourcing focus
- Implemented quality assurance and control templates for all factories with standardized reporting and full scope logs thru each department
- Added staff with focus on internal quality assurance team to drive focus on defective goods shipping (Sub A.Q.L) to retailer, lower defective rates and return rates through improved implemented processes
- Lowered overall return rate 5% in first year
- Improved vendor scorecard and aided in additional SKU allocation inline following year driving more sales.
VP Sales and Operations - Managing Partner
Delca Corporation
03.2013 - 08.2017
- Implemented new strategy and focus on private label plush toy manufacturing bringing sales to 40+ Million book annually in highly competitive pet treat, toy, and accessories market, delivering on trend, creative premium products at value-generating prices by leveraging tactical sourcing, focused product development and expanded design work across all categories
- Managed inherited portfolio of 200 SKU's and continued active development of 100+ promotional D2C subscription based SKUs per year.
- Lead team of product development managers, engineers, and graphic artists through product lifecycles from inception to roll out
- Maintained global factory management through in house sourcing team, buyers, export and logistics coordinators
- Focused strategic sourcing and development efforts on trending categories
- Implemented standardized RFQ process with factory base to increase COGS visibility and track commodity price fluctuations on common goods across factory vendor base.
Key Account Executive / Precision and Stunt Driver
The Driving Connection
01.1998 - 03.2013
- Key account executive covered all aspects of sales and preparation of marketing assets for upcoming new vehicle launches, training events or consumer experiential event
- Maintain dynamic approach to marketing and execution of trade shows, training seminars and public experiential events set business execution above industry standards while keeping costs competitive and consistent
- Act as key interface between customer and all relevant divisions of TDC / HTM
- Regularly updated client-specific knowledge by conducting thorough research on industry news, trends and competitor activity, providing comprehensive updates to sales team during weekly meetings.
- Positioned global capabilities to expand market share.
Education
Associate of Arts -
Saddleback College
Mission Viejo, CA01.1992
Skills
- GOAL EXECUTION
- INTEGRITY
- COMMUNICATION
- BOLD
- STRATEGIC PLANNING
- Sales funnel management
- Data-driven decision-making
- Analytical problem solver
- Competitor Analysis
Websites
Timeline
VP of Sales and Business Development
One Source International
12.2022 - Current
Vice President, Global Sales
Cosmic Pet LLC.
01.2019 - 12.2022
Vice President, Sales and Marketing
R2P Pet
10.2017 - 01.2019
VP Sales and Operations - Managing Partner
Delca Corporation
03.2013 - 08.2017
Key Account Executive / Precision and Stunt Driver
The Driving Connection
01.1998 - 03.2013
Associate of Arts -
Saddleback College
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