SHREYA
Los Angeles,CA
Summary
Experienced data-driven analyst with 6 years of cross-industry experience. Proficient in SQL, Python, and machine learning. Proven track record of driving cost reduction, revenue growth, and retention improvement by leveraging advanced SQL, Python, A/B testing, and machine learning—translating complex data into actionable insights through stakeholder collaboration. Currently pursuing a Master of Science in Business Analytics (STEM) at USC Marshall to merge technical expertise with strategic acumen for optimal impact.
Overview
6
6
years of professional experience
Work History
Senior Analyst
Simpl
04.2023 - 06.2024
- Analyzed user cancellation data for over 200 merchants using SQL and Python; identified and implemented solutions, achieving 25% reduction in user cancellations
- Setup analytics for in-house payment infrastructure within 3 weeks by collaborating with engineering and product team, created automated dashboards and reports to deliver insights from day 1 of launch
- Conducted A/B testing to identify optimal convenience fee structure, resulting in structure that achieved 80% reduction in monthly repayment costs
- Created merchant risk score by defining key metrics and segmentation, enabling stakeholders to make informed decision for onboarding merchants to new services, generating 30% increase in revenue
Senior Business Analyst
Meesho
07.2022 - 03.2023
- Increased short-term retention by 6% and annual projected revenue by 8% for newly acquired users by implementing new acquisition discount structure
- Reduced monthly acquisition costs by $0.2M by accessing long-term ROI of budgeted spending on brand marketing
- Led weekly business reporting and meetings of Kaizen projects, driving strategic improvements and operational excellence
Business Analyst
Meesho
09.2020 - 06.2022
- Onboarded and coached new analysts and managers, providing guidance on business model and key metrics, while serving as go-to resource for addressing team questions and challenges
- Saved $.15M monthly by investigating fraud cases and introducing optimal cap of $4.2 per order on referral incentives
- Developed framework for quick estimation of Referral and Discount acquisition cost, enabling faster decision-making
Business Analyst
Ola
08.2019 - 05.2020
- Automated business reports and insights for GPS, Partner Experience, Risk & Recovery, and Central Analytics Team, enhancing decision-making efficiency and reducing manual reporting time
- Improved GPS data accuracy by ~86% and active car connectivity from 89% to 95% through collaboration with vendors and product team
Business Analyst
Optiontown Software Pvt. Ltd
06.2018 - 08.2019
- Partnered with product team to launch flight passes and ancillary offerings for airline partners contributing to 20% increase in monthly revenue
Education
Master of Science - Business Analytics
University of Southern California, Marshall School of Business
Los Angeles, CA12.2025
Bachelor of Technology - Engineering Physics
Delhi Technological University
06.2018
Skills
- Qliksense
- Metabase data visualization skills
- Microstrategy
- Amplitude
- Tableau
- Advanced Excel skills
- Experienced in SQL database management
- Experienced in Python programming
- Statistical analysis
- NoSQL database management
- Descriptive Data Analysis
- Diagnostic Data Analysis
- Exploratory Data Analysis
- Leadership
- Creative problem-solving
- Responsive to new challenges
- Detail-oriented approach
- Collaborative stakeholder relations
Awards
Meesho Ninja Award, Recognized for exemplifying Problem-First aligning with company's core values
Timeline
Senior Analyst
Simpl
04.2023 - 06.2024
Senior Business Analyst
Meesho
07.2022 - 03.2023
Business Analyst
Meesho
09.2020 - 06.2022
Business Analyst
Ola
08.2019 - 05.2020
Business Analyst
Optiontown Software Pvt. Ltd
06.2018 - 08.2019
Bachelor of Technology - Engineering Physics
Delhi Technological University
Master of Science - Business Analytics
University of Southern California, Marshall School of Business
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