Summary
Overview
Work History
Education
Skills
Websites
Relevant Competencies
Academic And Professional Qualifications
Employment History Details
Extracurricular Activities
Tennis, Theatre
Languages
Work Availability
Timeline
Generic
Folayemi Apara

Folayemi Apara

Events Marketing and Communication Specialist
Miami,FL

Summary

Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.

Overview

15
15
years of professional experience

Work History

General Manager , Lead specialist

Infinity Express Services
10.2019 - 07.2023
  • Identified new revenue generation opportunities to maximize bottom-line profitability.
  • Generated 30 new clients monthly while maintaining existing clients
  • Coached and guided senior managers to improve employee job satisfaction and achieve higher performance levels.
  • Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
  • Drove profitability with thorough financial analysis and strategic decision making.
  • Managed financial, operational and human resources to optimize business performance.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
  • Enhanced brand reputation with effective marketing campaigns and public relations efforts.
  • Delivered consistent revenue growth by identifying new markets and devising targeted expansion strategies.
  • Cultivated company-wide culture of innovation and collaboration.
  • Established new revenue streams by identifying market opportunities and launching innovative products or services.
  • Oversaw business-wide changes to modernize procedures and organization.

Public Relations Manager

Xray Portal FZE
01.2013 - 09.2019
  • Led team in charge of coordinating all personnel and human resources in and out of UAE
  • Organized Board of Directors Meetings including but not limited to executing and collating agendas and logistics
  • Handled customers' complaints and created transformational experiences
  • Oversaw planning and managing of training programs for all members of staff
  • Coordinated support services for management
  • Scheduled, planned and managed special events for parent company
  • Sustained and managed stakeholder relations
  • Identified new market opportunities and researched trends
  • Handled internal and external communications.
  • Built professional relationships with distributors, customers and media staff by attending trade shows.

Consumer Marketing, Team Leader/ Manager

Zenith Bank PLC
10.2008 - 12.2010
  • Led team that aggressively grew branch's balance sheet from N350M to N2.5BN; representing 460% growth within 1 year which effectively drove branch to total profit position in excess of N130M
  • Singlehandedly had balance sheet of over N1.4BN which is over 60% of branch's balance sheet
  • Facilitated loans to local Nigerian Companies in conjunction with International companies
  • Won numerous accounts including such as Infiniti Systems and Jidanette Network with yearly turnover of over N4Billion respectively
  • Implemented credit analysis and risk asset creation which involved engineering use of confirmation lines, deferred payment Letters of Credit and Usance Letters of credit for some customers who actively engaged in importation of raw materials and machinery thereby helping to lower their cost by as much as 8% on interest rate
  • Supervised branch team of 35 staff and was directly responsible for coordinating marketing team
  • Collaborated with senior management on strategic planning efforts, aligning departmental objectives with overall company vision.
  • Mitigated potential conflicts among team members by promoting open communication and fostering positive environment.

Education

Master of Arts - Strategic Communication

Seton Hall University
South Orange, NJ
05.2013

Bachelor of Arts - Philosophy

University of Lagos Akoka
Lagos Nigeria
08.2000

Skills

  • Analytical and Critical Thinker
  • Leadership and People Development
  • Operational Excellence
  • Innovative and Visionary
  • Planning and coordination
  • Marketing expertise
  • Organizational Leadership
  • Crisis Management
  • Process Improvement
  • Writing and Editing
  • Diversity, Equity, Inclusion, and Culture
  • Strategy Development and Implementation

Relevant Competencies

  • Treasury knowledge
  • Revenue generation and business performance drivers
  • O A good understanding of key imperatives in treasury management including Liability generation and assets creation
  • Team Work and Leadership
  • Developed the ability to work and make projects successful by been a good team player as well as leader.
  • Communication and Problem Solving Skills
  • Strong verbal and written communication skills developed as a public sector officer in Equity Bank. I also developed good negotiation skill while working with the treasury team which has been further developed with my masters' degree acquisition and my experience as a director in Xray Portal.
  • O Good presentation and excellent interpersonal skills developed over the years from both personal and work related activities
  • O Developed a "can do" attitude and had the ability to provide solutions to problems from working in treasury and branch operations. Deepened this skill set as well as acquired new problem solving skills within Zenith Bank
  • Proven track record for excellence and innovation
  • Part of the team that won recognition from the Nigerian Money Market Association as one of the 5 leading treasury units in the Nigeria Banking Sector as it regards local currency trading
  • O Increased counterparties trading with the bank (Equity Bank)
  • O Member of the Road safety Marshals Volunteers Corp during my national Youth Service Corp(//nysc) year
  • Demonstrated ability to successfully liaise with and provide uncommon service to diverse customer base - both individual and corporate

Academic And Professional Qualifications

  • 2011, 2013, Seton Hall University, M.A Strategic Communication
  • 1997, 2000, University of Lagos, Nigeria, BA (Hons). Philosophy
  • 1991, 1996, Federal Government Girls College Sagamu, Nigeria, School Certificate of Education

Employment History Details

  • Zenith Bank Plc, Lagos, Nigeria, Assistant Banking officer to Manager and Team leader Consumer Marketing Adeyemo Alakija Branch Credit and Marketing, Led the team that aggressively grew the branch's balance sheet from N350M to N2.5BN; representing a 460 % growth within 1 year which effectively drove the branch to a total profit position in excess of N130M, Singlehandedly had a balance sheet of over N1.4BN which is over 60% of the branch's balance sheet, Facilitated loans to local Nigerian Companies in conjunction with International companies, Won numerous accounts including such as Infiniti Systems and Jidanette Network with yearly turnover of over N4Billion respectively, Implemented credit analysis and risk asset creation which involved engineering the use of confirmation lines, deferred payment Letters of Credit and Usance Letters of credit for some of my customers who actively engaged in importation of raw materials and machinery thereby helping to lower their cost by as much as 8%p.a on interest rate, Supervised a branch team of 35 staff and was directly responsible for coordinating the marketing team, Generated and rendered weekly and monthly Profit and Loss analysis
  • Intercontinental Bank Plc, Lagos, Nigeria, Executive Assistant Public Sector Parastatal, Relationship management and marketing of all levels of Government Sector accounts and their contractors, Identifying and marketing of the different e-payment solutions to the government sector according to their operations, Deployment of various e-banking solutions to the various Government sector for the payment of salaries and payment to contractors, Creation of quality risk assets - from sourcing to presentation at credit committee till pay down, Maintaining a good loan to deposit ratio for the department, Research and identifying key opportunities in the market
  • Equity Bank Plc, Lagos, Nigeria, Executive Trainee to Senior Executive Trainee Public Sector Treasury/Revenue Collections, Relationship management and business development on bills collection, Supervision and timely rendition of revenue receipts to customers, Statutory remittance of revenue funds to the different regulatory bodies, Response to customers complaints or operational demands, Managing of Government accounts, bills, collection of state revenue, Customs duty and rendition of returns to the appropriate authorities, Implemented an improvement model to facilitate the monthly reconciliation of the different revenue accounts in the bank
  • Equity Bank, Lagos, Nigeria, Executive Training Program, Modules taken include Legal Aspects of Banking, Banking Operations, Treasury foreign and Domestic operations, Corporate Finance, Economics, accounting, Business of banking, Credit Analysis, Presentation Skills, Writing Skills, Trade Finance, Personal Financial Management and computer appreciation
  • Alliance and Frontier Limited, Trainee, Generation of contingent liabilities-like performance bond and bid bonds for all levels government contractors, Negotiation, communication and customer relations follow up
  • Wema Bank plc, National Youth Service Corporation (NYSC) - BANK OPERATIONS, Paying Customers within minimum turnaround time, Review of overdrawn and loan balances, Western Union Transactions at branch level, Cash register reconciliation and balancing, Monitoring of month-end entries and other entries advised to operations for posting, Effective use of Globus Bank Software for proper financial analysis

Extracurricular Activities

Sports Enthusiast with particular interest in Taekwondo, Lawn Tennis and Volley Ball I have a genuine love for theatre. I participated in school plays. Played major roles in some popular plays like "Our Husband Has Gone Mad Again" as well as "Trials of Brother Jero" both by Wole Soyinka Enjoy tutoring people in topics and subjects areas I had some knowledge and expertise. I was a placement tutor with my University with regards my department Assistant Secretary General of the Philosophy Departmental Association and Secretary General of the Philosophy Departmental Association in my second and third year respectively Member of the House of Representative for the student board of the university by virtue of the position of Secretary General of my department Member of the Red Cross Society of the University Chapter I was a Member of AIESEC now an Alumni

Tennis, Theatre

• Sports Enthusiast with particular interest in Taekwondo, Lawn Tennis and Volley Ball

• I have a genuine love for theatre. I participated in school plays. Played major roles in some popular plays like “Our Husband Has Gone Mad Again” as well as “Trials of Brother Jero” both by Wole Soyinka

• Enjoy tutoring people in topics and subjects areas I had some knowledge and expertise. I was a placement tutor with my University with regards my department

• Member of the House of Representative for the student board of the university by virtue of the position of Secretary General of my department

• Member of the Red Cross Society of the University Chapter

• I was a Member of AIESEC now an Alumni

Languages

French
Elementary
Yoruba
Native or Bilingual

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Timeline

General Manager , Lead specialist

Infinity Express Services
10.2019 - 07.2023

Public Relations Manager

Xray Portal FZE
01.2013 - 09.2019

Consumer Marketing, Team Leader/ Manager

Zenith Bank PLC
10.2008 - 12.2010

Master of Arts - Strategic Communication

Seton Hall University

Bachelor of Arts - Philosophy

University of Lagos Akoka
Folayemi AparaEvents Marketing and Communication Specialist