Summary
Overview
Work History
Education
Skills
Proficiencies
Timeline
Generic

FONDA RICHMOND

Jeffersonville,IN

Summary

Seasoned Sales Manager with many years of success in business-to-business and business-to-consumer sales. Proven track record in exceeding sales goals, growing business, and expanding territories. Accomplished in overseeing day-to-day business operations and fostering relationships with customers and clients for sustained business growth.

Overview

17
17
years of professional experience

Work History

Sales Representative

Brook + Whittle/Discount Labels
10.2021 - Current
  • Maintains and regularly updates customer program details and deliverables
  • ·Performs sales activities and follow ups
  • ·Sample management
  • ·Merchandising and sourcing support
  • Special order bidding, processing and follow up
  • ·Performs customer retention and recovery strategies
  • Interacts with Purchasing and Production to ensure accurate and timely order fulfillment
  • Interacts regularly with outside contacts and conducts site appointments in support of national effort
  • Plans and executes program awareness activities
  • Monitors the results of such efforts
  • Conducts customer awareness activities where needed
  • Continuously improves upon each programs' KPls
  • ·Manages timelines and project-related activities and KPIs
  • Consistently reach budget goals with a YTD of 100%

Account Manager

Tucker Law Firm
10.2018 - 09.2021
  • Managed AR and boosted revenue with proactive account servicing and diligent relationship-building
  • Increased collection dollars by $10,000 for firm
  • Set payment plans and settlements of outstanding debt; kept collections below 10% over tenure
  • Researched, compiled, and analyzed voluminous data from various paper-based and electronic sources to identify trends, gaps in information, or other measures of program efficiency, effectiveness, and economy
  • Selection, training and management of new CRM
  • Collaborated regularly with staff to continue efforts in making Firm more efficient

Director Marketing & Operations

Roxy Theater & Oxford Productions, Inc
07.2017 - 08.2018
  • Planned and produced all marketing events for historical theater
  • Set up/tear down and production for events
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales
  • Recommended product changes to enhance customer interest and maximize sales
  • Developed relationships and utilized local resources for promoting events
  • Managed staff employees, contract workers and volunteers
  • Initiated efforts for sponsorship and business memberships
  • Managed social media campaigns and accounts for diverse range of clientele
  • Updated web pages and social media profiles with engaging and current content
  • Wrote and submitted grant requests for general funding and special events

Legislative Assistant

OK House Of Representatives
02.2017 - 05.2017
  • Staffer for House of Representatives
  • Supervised office for district
  • Built relationships with all levels of legislature, lobbyists, state agencies and public
  • Conducted research and compiled information for current and proposed legislation

Regional Licensing Executive

BMI
01.2014 - 01.2016
  • Negotiated licenses with B2B music users in CA
  • Managed 500+ files on ongoing basis
  • Maintained 100% over two year period
  • Received various accolades for success

Music Licensing Consultant

SESAC
06.2013 - 12.2013
  • Negotiated licenses to B2B music users for US
  • Employed as commission only sales
  • Generated 50 new business leads each month
  • Initiated50-60 calls per day including cold calling

National Sales & Training Director

ASCAP
01.2007 - 11.2012
  • Oversaw new-hire and continuing development; classroom, field, and on-line training to sales managers and teams
  • Set priorities, managed multiple and concurrent tasks and activities
  • Planned, coordinated, and conducted analysis or evaluations of programs, operations, and initiatives
  • Analyzed data to evaluate the effectiveness of a program
  • Managed the evaluation of a program
  • Prepared reports that reflect analysis and recommendations
  • Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets
  • Forecasted sales and established processes to achieve sales objectives and related metrics
  • Identified development needs for sales managers and measured performance
  • Written clear and effective correspondence, reports, and other written materials for a specialized audience
  • Written reports and presented data and information to a full range of internal and external individuals or groups with varied levels of expertise
  • Sales and Managed of a group of key accounts

Education

Bachelor of Business Administration - Marketing

University of Oklahoma
Norman, OK
1995

Skills

  • Field Sales & Negotiations
  • Business Development
  • Sales Pipeline Management
  • Project Management
  • Training & Development
  • Team Selling/Management
  • Budget Administration
  • Public Speaking/Presentations
  • Event Planning/Trade Shows
  • Print, Radio and Social Media Campaigns

Proficiencies

  • CRM - Cosmolex: User and Trainer
  • CRM - Salesforce: User and Instructor
  • Google Suite/Microsoft Office
  • All Social Media Platforms
  • Online Form Development: Wufoo, Constant Contact
  • American Management Association: Public Speaking seminars

Timeline

Sales Representative

Brook + Whittle/Discount Labels
10.2021 - Current

Account Manager

Tucker Law Firm
10.2018 - 09.2021

Director Marketing & Operations

Roxy Theater & Oxford Productions, Inc
07.2017 - 08.2018

Legislative Assistant

OK House Of Representatives
02.2017 - 05.2017

Regional Licensing Executive

BMI
01.2014 - 01.2016

Music Licensing Consultant

SESAC
06.2013 - 12.2013

National Sales & Training Director

ASCAP
01.2007 - 11.2012

Bachelor of Business Administration - Marketing

University of Oklahoma

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FONDA RICHMOND