James Barrera
League City,TX
Summary
Digital Media Specialist responsible for driving promotion and marketing efforts, enhancing client engagement through online tools. Strategize and execute digital media campaigns, develop engaging digital content, manage and complete projects, enhance online presence, and stay up-to-date with latest trends in online marketing.
Overview
27
27
years of professional experience
Work History
Digital Media & IT Manager
DRDA, LLC
08.2019 - Current
- Utilizing Google webmaster tools with Google AdWords and Google Analytics to continually monitor campaign performance compiling reports to establish most popular pages and products to recover the user’s experience in line with analysis findings; to further develop a solution from re-design to an SEM campaign to improve conversion rates and deliver maximum client ROI
- Ensured that all content integrated with current SEO and development including keyword research, site optimization and outreach campaign
- Instituting content best practices and delivered maximum usability for the web site to increase organic search engine page rank
- Identify promotional opportunities and develop an actionable plan for execution based on the 7 principles of Conversion-Centered Design
- Keeping content current & useful to readers through full CMS management & social media updates, maintaining brand credibility and value with ORM
- Developed custom IT solutions to address specific business needs, driving operational improvements and cost savings.
- Collaborated with other departments to help meet IT needs and properly integrate and secure systems.
- Reduced downtime by promptly addressing hardware and software issues, ensuring minimal impact on business operations.
- Oversaw technology budget planning and allocation to optimize resource utilization while meeting organizational objectives.
- Established a consistent brand voice across all digital platforms to strengthen brand identity and recognition.
- Utilized A/B testing methods to determine the most effective headlines, images, and calls-to-action for various types of content pieces.
- Conducted keyword research to optimize online content for search engines and drive organic traffic growth.
- Managed a team of content creators to produce engaging, high-quality multimedia content for various platforms.
- Monitored industry trends and competitor activities to identify opportunities for growth within the market space.
- Spearheaded cross-functional collaborations between departments such as product development and customer service, ensuring seamless integration of new products into existing marketing plans.
Digital Artist, Photographer, Video Editor
Self-employed
06.1998 - Current
- Create custom drawings, designs, illustrations and graphic elements
- Set up and operate computer editing system and digital video effects to produce a final product
- Organize and string together raw footage into a continuous whole according to an outline or script
- Edit films and videotapes to insert music, dialogue, and sound effects, to arrange film into sequences, and to correct errors, using editing software
- Utilize image software to correct color, noise and flaws on photographs
Digital Media Intern
DRDA, LLC
05.2019 - 08.2019
- Produced and developed campaign-specific websites from requirement inception to launch
- Optimize all digital content for SEO to improve organic search rankings for 2 websites to build brand authority online
- Create electronic materials, landing pages and content for presentations and webinar engagements for lead generation and retention
- Ensure website content is updated with events, blogs and news of the firm
- Confirming site properly functions across all major web browsers, mobile and tablet devices
AP of Digital Media
The Art Institute of Houston
09.2018 - 03.2019
- As an Adjunct Professor of Digital Media, I cultivated an engaging and dynamic learning environment that empowered students to develop technical expertise and creative fluency in digital media
- I facilitated a curriculum that blended theoretical knowledge with hands-on practice, preparing students for the evolving demands of the industry
- Delivered interactive lectures and hands-on workshops in digital media, emphasizing creative problem-solving and industry-relevant applications
- Designed course materials, assignments, and assessments to enhance students' technical proficiency in digital design, video production, and multimedia storytelling
- Provided mentorship and individualized feedback to help students refine their creative vision and technical execution
- Maintained professional etiquette in academic settings, fostering a respectful and inclusive classroom culture
- Stayed up to date with emerging trends in digital media and integrated industry-standard tools into the curriculum
Intern - Motion Graphics Designer
Harris County
05.2018 - 08.2018
- Create two-dimensional and three-dimensional images depicting objects in motion or illustrating a process, using computer animation or modeling programs
- Design complex graphics and animation, using independent judgment, creativity, and computer equipment
- Apply story development, directing, cinematography, and editing to animation to create storyboards that show the flow of animation and map out key scenes and characters
- Create and apply special effects as required by the script
- Determine project goals, locations, and equipment needs by studying assignments and consulting with supervisor
- Enhance, retouch, and resize photographs, using photoshop and lightroom
- Analyze and edit film footage
Student Worker - TA
The Art Institute of Houston
12.2015 - 03.2018
- As a Student Worker – Tutor, I provided personalized academic support, enhancing students' technical and creative abilities while reinforcing fundamental study skills
- My role combined mentorship with hands-on guidance to improve comprehension and application of digital media concepts
- Assessed students' strengths and areas for improvement, tailoring individualized learning plans to enhance comprehension and performance
- Provided instruction in study strategies, time management, and digital media applications, ensuring students developed both academic and occupational competencies
- Taught note-taking methods and project management skills critical for success in creative disciplines
- Maintained a professional and approachable demeanor, fostering a supportive and inclusive learning environment
- Assisted students in refining their creative vision while reinforcing essential technical skills in video editing, graphic design, and web development
Tutor – Digital Media & Computer Applications – All Core Academics
The Art Institute of Houston
12.2015 - 03.2018
- As a Tutor specializing in Digital Media & Computer Applications, I supported students in mastering software, design principles, and creative execution
- Through personalized instruction, I helped students bridge the gap between technical skill and artistic vision, fostering confidence and innovation
- Conducted one-on-one and group tutoring sessions to strengthen students' proficiency in digital media applications
- Developed customized learning plans, ensuring students grasp fundamental and advanced concepts in video editing, graphic design, and web development
- Provided constructive critique to enhance students' creative projects, emphasizing clarity, composition, and technical execution
- Uphold a professional and respectful tutoring environment, promoting discipline, focus, and creative exploration
- Encouraged students to cultivate their unique artistic voice while refining technical skills aligned with industry standards
Intern – Digital Animation and Motion Graphics
Dynasaur Productions
09.2017 - 12.2017
- Research new software or design concepts utilizing Adobe Suite CC
- Utilized proprietary design software to generate and manipulate images and graphics
- Prepare Illustrations and rough sketches of designs and concepts, discussed them with supervisor, making necessary alteration and, then implement them within a digital platform
- Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts, applying to narrative and storyboards
- Bridging platforms, streamlining workflow, utilizing the diversity of interfaces to increase productivity with minimal overlap
Education
Master's of Science - Data Science
University of Houston-Clear Lake
01.2023
Master of Fine Arts - MFA - Digital Communication and Media/Multimedia Studies
University of Houston-Clear Lake
01.2020
Bachelor of Fine Arts - BFA - Media Arts & Animation
The Art Institutes
01.2018
Skills
- Digital Marketing
- Media Strategy
- Brand Development
- Data Analytics
- Customer Relationship Management (CRM)
- IT procurement
- Cybersecurity best practices
- Operating system management
Timeline
Digital Media & IT Manager
DRDA, LLC
08.2019 - Current
Digital Media Intern
DRDA, LLC
05.2019 - 08.2019
AP of Digital Media
The Art Institute of Houston
09.2018 - 03.2019
Intern - Motion Graphics Designer
Harris County
05.2018 - 08.2018
Intern – Digital Animation and Motion Graphics
Dynasaur Productions
09.2017 - 12.2017
Student Worker - TA
The Art Institute of Houston
12.2015 - 03.2018
Tutor – Digital Media & Computer Applications – All Core Academics
The Art Institute of Houston
12.2015 - 03.2018
Digital Artist, Photographer, Video Editor
Self-employed
06.1998 - Current
Bachelor of Fine Arts - BFA - Media Arts & Animation
The Art Institutes
Master's of Science - Data Science
University of Houston-Clear Lake
Master of Fine Arts - MFA - Digital Communication and Media/Multimedia Studies
University of Houston-Clear Lake
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