Renée M. Hanscom
CANTON,MA
Summary
Skilled in business development with a proven track record of driving growth and forging strategic partnerships. Strong leadership and ability to collaborate with teams to adapt to changing market needs and consistently deliver results. Expertise in client relationship management, market analysis, and strategic planning. Highly dependable and goal-oriented, always focused on achieving measurable outcomes.
Overview
11
11
years of professional experience
Work History
Senior Business Development Executive
Ellucian Technology
05.2023 - Current
- Conduct research on potential leads, employing demand generation tactics and developing outreach strategies to effectively engage prospects
- Establish strong relationships based on knowledge of customer requirements and commitment to value
- Coordinate meetings or demos between qualified prospects and the sales team, ensuring a seamless handover within the pipeline
- Actively understand each customer’s technology footprint, strategic growth plans, technology strategy and competitive landscape
- Review of public information (e.g
- New executive appointments, earnings statements, press releases) for the company and its competitors to remain updated on key industry trends and issues impacting the prospect
- Participate in sales meetings and provide feedback on lead quality and outreach strategies
- Meet or exceed assigned quotas for qualified leads, sales opportunities, and revenue generation
- Drive complex sales cycles orchestrating internal resources of pre-sales, proposals, contacts, inside sales, marketing and sales support
- Provide support to the field sales team to ensure internal processes are advancing
Channel Business Development Representative
Pluralsight
07.2022 - 12.2022
- Developed the role of Channel Business Development Rep in the newly formed GES department (Global Enterprise Systems)
- Influenced and transacted revenues with aggressively growing opportunities within deliberately chosen channels intent upon delivering value creating ecosystems that are sustainable
- Researched target accounts, identifying key players and crafting targeted lists, call strategies, and messaging that resulted in a 73% response rate from contact leads
- Performed 22 demos for Pluralsight products and follow ups with account partners
- Connected with clients through in person and virtual trade shows
- Consistently achieved weekly metrics of 100 phone calls, 500 emails, 100 touches
Sales Development Representative
BibliU
10.2021 - 07.2022
- Represented BibliU's products, starting with a comprehensive understanding and leading to consumer research to identify how BibliU’s solutions meet the needs of universities
- Increased KPI by 20%
- Managed and maintained a revenue pipeline quota of $10,000 a month increasing 5% each quarter
- Leveraged sales tools to manage leads by emails, dials, and social selling techniques to generate new sales pipeline
- Expanded complex buyer maps of the current customer base to strategically target other parts of the business
- Collaborated and set meetings that exceeded KPI by 10% for AE
- Identified best practices to refine the company’s lead generation playbook
Account Executive
Phillips Chocolate House
10.2019 - 03.2020
- Prospected new clientele through networking, cold calling, canvassing and referrals
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms
- Managed sales cycle from first contact to established customer sale and maintained solid customer base
- Oversaw new business development by 50%
- Liaised between account holders and various departments
- Exceeded sales goals and market competitions through effective negotiation of product and material pricing, freight and delivery rates and employee payment terms
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities
- Managed book business worth 4 million across 75 accounts
- Developed highly profitable pipeline based on multiple sales penetration techniques
Corporate Account Manager
Dancing Deer Baking Company
06.2018 - 04.2019
- Revamped B2B Best Practices for Sales Department
- Initiated Digital Marketing/Social Media plan
- Negotiated prices for B2B and end client users
- Achieved 47% of department sales goal with individual sales
- Implemented a Sales Development training program and trained a successful SDR team
- Researched emerging industry trends, new applications, concepts and procedures for clients to update current training curriculum
Community Development Manager
American Cancer Society
08.2014 - 08.2017
- Executed a portfolio of $350,000, including The Cape Cod Compass of Hope Fall Gala and four Relay For Life events, with accountability for significant income targets, mission and advocacy activities
- Negotiated and secured 7 national and local sponsorship for events
- Developed and demonstrated skills in community organization, relationship building and talent identification and leadership development
- Engaged, trained and managed relationships with community 500 volunteers to ensure successful event execution, with a focus on event volunteer leadership positions
- Engaged the community in Relay for Life and Making Strides event to drive expansion of 30% event participation
- Day, high school Coaches vs
- Cancer
- Leveraged opportunities and collaborated with Corporate & Distinguished Partners and Health Systems staff to maximize event success through sponsorship and participation
Education
B.A. - Communications
University of Denver
Denver, COSkills
- Sales Process Management
- Pipeline Growth
- Customer Relationship Management
- Account and Territory Management
- Prospect & Discovery
- Sales Demonstration
- Digital / Email Marketing
- Sales Training enablement
- Sales Team Management
- Contract Negotiations
- M365 Office Suite
- Hubspot
- Salesforce
- Written and verbal communication
- Relationship building and rapport
- Lead qualification
- Prospect targeting
- Email outreach
- Customer relations
- Fundraising strategies
- B2B background
- Brand awareness
- Sales proposal creation
- Relationship development
- Customer relationships
- Project tracking
Other Job Experience
- AliMed : Trade Show Event Coordinator
- Market Connect Group: Account Brand Manager
- Lindt Chocolate: Account Manager
- Market Source: Brand Account Manager
- Jack Conway Real Estate: Real estate Agent
- Clinique Cosmetics: Associate Consultant
- Movado: Luxury Sales Associate
Systems
- M365 Office Suite
- Hubspot
- Salesforce
- Outreach
- Zoominfo
- 6Sense
- A Cloud Guru
- Pluralsight SKILLS
- Office 365
- Digital Media
Timeline
Senior Business Development Executive
Ellucian Technology
05.2023 - Current
Channel Business Development Representative
Pluralsight
07.2022 - 12.2022
Sales Development Representative
BibliU
10.2021 - 07.2022
Account Executive
Phillips Chocolate House
10.2019 - 03.2020
Corporate Account Manager
Dancing Deer Baking Company
06.2018 - 04.2019
Community Development Manager
American Cancer Society
08.2014 - 08.2017
B.A. - Communications
University of Denver
Similar Profiles
RAKSHITH AnoorRAKSHITH Anoor
Principal Project Manager at Ellucian Higher Education Systems IndiaPrincipal Project Manager at Ellucian Higher Education Systems India
Tyler LawrenceTyler Lawrence
Specialty Account Executive at EllucianSpecialty Account Executive at Ellucian
ADISHESHAN T MADISHESHAN T M
Change Management Specialist at Ellucian Higher Education SystemsChange Management Specialist at Ellucian Higher Education Systems
Zachary SigmanZachary Sigman
Sales Associate/ Key Holder at Marathon SportsSales Associate/ Key Holder at Marathon Sports
Asher HungAsher Hung
Guest Experience Specialist at The Escape GameGuest Experience Specialist at The Escape Game