Ford Chris

Co-founded construction consulting firm in Baja Mexico to provide expert guidance and innovative solutions in the industry.

Established legal and accounting practices to comply with local compliance.

Work with a team to create and launch all marketing materials, website and social media platforms.

Market to potential clients through face to face sales and cold calling.

Provide support for sales team through internal operations.

Aide in the customer service to current clients and business partners.

Led initiatives to advocate for the financial needs of domestic violence survivors, focusing on education and economic abuse awareness. Developed strategic programs to enhance financial empowerment and resilience among survivors. Collaborated with community organizations to address financial challenges faced by this vulnerable population.

Developed and implemented a Financial Empowerment program and related services for the organization. Promoted the program internally and externally through educational presentations and public speaking opportunities.

Awarded the Heroes of Human Services Award, created to honor those who have touched the lives of others through their advocacy, dedication, service and support throughout Sacramento County.

Issued by Sacramento County Supervisors and the Human Services Coordinating Council · Nov 2016

• Responsible for the expansion, retention and daily maintenance of correspondent, wholesale and warehouse customer base in the greater Sacramento area.
• Provided excellent product knowledge thru training, communication and high trust sales. Developed high energy training on technology, products, regulations and growth potentials.
• Successfully branded the company name as an ambassador to the industry at local and national functions.
• Hired and managed a successful team of account executives which grew the company's market share beyond management's expectations.

Directed wholesale and correspondent sales operations to drive revenue growth.

• Achieved successful launch of new correspondent division through effective management of all development phases. Delivered a comprehensive website seller's guide that improved product mix and operational functionality. Built a high-performing sales team through strategic recruitment and management. Expanded personal client base, enhancing customer relationships. Cultivated strong partnerships with marketing vendors and industry leaders.
• Increased mortgage sales by implementing effective training programs and coaching techniques for the sales team.
• Improved customer experience with timely resolution of inquiries, concerns, or issues related to banking transactions and accounts.
• Collaborated with team members to achieve high sales performance in various banking products and services.