Forough Moheb
Ames,IA
Overview
13
13
years of professional experience
Work History
Graduate Teaching Assistant
Iowa State University, Department of Industrial Design
08.2022 - Current
- Enhanced student academic performance through detailed, constructive feedback and effective demystification of complex topics
- Streamlined course content management on the Canvas Learning Management System, optimizing educational delivery
- Implemented innovative assessment methods, providing more comprehensive evaluations of student learning.
- Managed and updated course materials on learning management systems, ensuring accessibility for all students.
- Provided comprehensive support to lead professor, streamlining research efforts and improving data collection efficiency.
- Streamlined grading process, ensuring timely feedback on assignments and exams.
- Developed and graded exams and assessments to evaluate student learning and provide feedback on performance.
- Devised and implemented strategies for engaging students in class discussions.
- Conducted correction sessions that significantly improved student comprehension and engagement.
- Checked assignments, proctored tests and provided grades according to university standards.
- Developed strong rapport with students through open communication channels, fostering an inclusive learning environment.
- Provided timely and constructive feedback on assignments, enabling students to refine their work and achieve higher grades.
- Supported instructors in grading exams and papers, maintaining accurate records of student performance throughout the semester.
- Documented attendance and completed assignments to maintain full class and student records.
- Mentored students through office hours and one-on-one communication.
- Worked with teachers in evaluating student progress, needs and gains.
UX Researcher
Iowa State University | Ames, Iowa
06.2024 - 08.2024
- Conducted research on the possibility of energy management and task optimization in futuristic smart house.
- Conducted thorough background research on relevant topics to provide context for current studies and inform future investigations.
- Assisted in experimental design and execution, ensuring accurate results were obtained for further analysis.
- Continuously improved my research skills by participating in professional development opportunities and staying current with emerging trends in the field.
- Optimized user flows by mapping customer journeys and identifying areas of friction within the digital experience.
- Developed a systematic approach to analyzing user behavior, aiding in the identification of key pain points and opportunities for improvement.
- Enhanced user satisfaction by conducting comprehensive UX research and identifying areas for improvement.
Graphic Designer
Iowa State University, Department of Agronomy
08.2023 - 11.2023
- Created visually engaging posters, figures, diagrams, and stickers for the 10th anniversary celebration of the Iowa Soybean Research Center, enhancing event branding and attendee engagement.
- Developed creative design for print materials, brochures, banners, and signs.
BOOK - Assoc - Insignia
Iowa State University, University Bookstore
06.2023 - 08.2023
- Assisted customers with locating and purchasing insignia products such as university-branded merchandise
- Assisted inventory by restocking and organizing merchandise
- Provided customer service and handling inquiries.
Product and User Experience Researcher
Ehdas Tavan Jonoub
04.2020 - 07.2022
- Led user research to inform design decisions using interviews and contextual inquiries
- Influenced product roadmaps with compelling evidence-based arguments that showcased the business value of investing in UX improvements.
- Evaluated the success of UX initiatives through advanced analytics tools, providing actionable insights for continuous improvement.
- Established UX best practices within the organization, raising awareness of the importance of a user-focused approach to product development.
- Championed a culture of innovation by staying current with emerging technologies, methodologies, and best practices in UX research.
- Developed detailed user personas to inform design decisions and improve overall product functionality.
- Enhanced user satisfaction by conducting comprehensive usability testing and implementing data-driven design improvements.
- Conducted competitive analyses to identify industry trends, informing strategic decision-making around feature prioritization and roadmap planning.
- Streamlined user experiences by identifying pain points through in-depth interviews, surveys, and focus groups.
- Applied both qualitative and quantitative analysis techniques to continuously improve end-user experiences.
- Participated in design review meetings to brainstorm new UX developments through collaborative thinking.
- Implemented human-centered design methodologies for in-depth user research and analysis.
- Collaborated with cross-functional teams to develop seamless, intuitive interfaces for optimal user engagement.
- Delivered impactful presentations on key research findings and recommendations, driving stakeholder buy-in for proposed design changes.
Freelance Graphic Designer & Social Media Manager
Self-Employed
01.2012 - 01.2022
- Designed social media content and managed Instagram pages for brand engagement
- Designed engaging posters, logos, and stickers tailored to client branding and marketing strategies, enhancing audience engagement
- Provided design solutions for presentations and consultations.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Produced high-quality product packaging designs that successfully captured target audience attention and led to increased sales revenue.
- Created engaging social media content, boosting online interaction.
- Increased follower engagement with interactive content and timely responses to comments.
- Streamlined content creation processes, improving efficiency while maintaining quality standards.
- Applied animation techniques to create dynamic visual elements.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Conducted market research to tailor content to target audience preferences, significantly increasing reach.
3D Industrial Drafting and Modeling
Monenco Group
03.2019 - 02.2020
- Specialized in architectural and civil engineering drafting and modeling
- Enhanced visualization and supported project completion with drafting skills.
Industrial and Product Designer
Ehdas Tavan Jonoub
09.2014 - 02.2019
- Led design and modeling of consumer products, focusing on functionality and aesthetics
- Advanced skills in 2D and 3D modeling for realistic prototypes with tools like SolidWorks and Rhino, meeting client specifications.
- Coordinated with developers throughout the entire product lifecycle, ensuring alignment between design vision and technical specifications.
- Brainstormed with peers and other members of design team to determine enhancements and product features.
- Conducted thorough evaluations of existing products, recommending enhancements that led to improved customer satisfaction rates.
- Converted project specifications into drawings and other materials that would be used to create product.
- Developed innovative product concepts through extensive market research and competitor analysis.
- Improved product usability by conducting user research and implementing design changes based on feedback.
- Improved product functionality with user-centered design principles, focusing on accessibility and usability.
- Analyzed user feedback and implemented changes to product design.
- Collaborated with team of engineers to develop new products.
Education
Master of Science - Human Computer Interaction
Iowa State University
Ames, IA12.2024
Master of Arts - Industrial Design
Iowa State University
Ames, IA12.2024
Bachelor of Arts - Industrial Design
Iran University of Science And Technology
Tehran, IR12.2014
Associate of Science - Architecture
Shiraz Technical University
Shiraz, IR11.2009
Skills
- Industrial Design
- User Experience Research
- User Experience Design
- Problem Solving
- User Interface Design
- Design Thinking
- Product Design
- Quantitative Research
- Human-Centered Design
- Qualitative Research
- Service Design
- Market Research
- User Interaction Design
- Wireframing
- Logo Design
- High-fidelity Prototyping
- Storyboarding
- Package Design
- Sketching
- Adobe Photoshop
- Rhinoceros
- Twin motion
- SolidWorks
- Unity
- Fusion 360
- Microsoft Office Suite
- Figma
- AutoCAD
- Canva
- Miro Board
- Mural
- Python
- Research expertise
Awards
IDA Design Award, Odyssey - Sprout687 Project, Design Team Member, Hospitality Interior Design/Restaurant, Honorable Mention
Timeline
UX Researcher
Iowa State University | Ames, Iowa
06.2024 - 08.2024
Graphic Designer
Iowa State University, Department of Agronomy
08.2023 - 11.2023
BOOK - Assoc - Insignia
Iowa State University, University Bookstore
06.2023 - 08.2023
Graduate Teaching Assistant
Iowa State University, Department of Industrial Design
08.2022 - Current
Product and User Experience Researcher
Ehdas Tavan Jonoub
04.2020 - 07.2022
3D Industrial Drafting and Modeling
Monenco Group
03.2019 - 02.2020
Industrial and Product Designer
Ehdas Tavan Jonoub
09.2014 - 02.2019
Freelance Graphic Designer & Social Media Manager
Self-Employed
01.2012 - 01.2022
Master of Science - Human Computer Interaction
Iowa State University
Master of Arts - Industrial Design
Iowa State University
Bachelor of Arts - Industrial Design
Iran University of Science And Technology
Associate of Science - Architecture
Shiraz Technical University
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