Forrest Collins
Phoenix,Arizona
Summary
Accomplished in transforming customer interactions into lasting relationships, I excelled at US Foodservice by implementing strategic sales plans that significantly enhanced market share and customer satisfaction. My expertise in relationship building and customer care, coupled with a knack for innovative sales techniques, drove remarkable revenue growth and team success.
Overview
21
21
years of professional experience
Work History
Salesperson
Custom Foodservice
719 East Jackson Street, Phoenix AZ 85034
09.2021 - 10.2023
- Worked to build relationships with customers and built potential for additional sales.
- Developed relationships with clients for increased loyalty and repeat business.
- Boosted sales by consistently engaging with customers and addressing their needs effectively.
- Collaborated with team members to reach collective sales goals, fostering a supportive work environment.
- Trained New Hire Salespeople
Director of National Accounts
Stern Produce
Phoenix, AZ
10.2011 - 03.2020
- Analyzed market trends, adjusting sales tactics accordingly while maintaining focus on company objectives.
- Led a high-performing sales team, providing mentorship and guidance to maximize individual performance levels.
- Implemented innovative sales techniques to increase close rates and drive revenue expansion across all accounts.
- Streamlined internal processes for greater efficiency, reducing overhead costs and improving overall team productivity.
- Increased account retention by developing and implementing customized strategies for national clients.
- Established measurable goals for the sales team in alignment with corporate objectives, driving accountability amongst employees.
- Delivered exceptional client service by addressing concerns promptly and offering innovative solutions to complex challenges.
Territory Sales Manager
Shamrock Food Service
Phoenix, AZ
09.2010 - 10.2011
- Increased sales revenue by developing and implementing strategic territory plans.
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Established strong relationships with key clients, boosting customer retention rates.
- Established and maintained 30 accounts, expanding territory by $47,00.00/wk
Territory Sales Representative
US FoodService
Phoenix, AZ
09.2009 - 09.2010
- Organized successful promotional events within the territory that drove brand awareness and generated new leads for the company.
- Enhanced product knowledge among customers by conducting informative presentations and demonstrations.
- Optimized route planning for account visits, reducing travel time and allowing for increased face-to-face interactions with clients.
- Established trust with clients through consistent follow-ups, leading to long-term partnerships and repeat business.
Territory Sales Representative
Roma Foods of Arizona
Phoenix, AZ
04.2006 - 09.2009
- Organized successful promotional events within the territory that drove brand awareness and generated new leads for the company.
- Enhanced product knowledge among customers by conducting informative presentations and demonstrations.
- Optimized route planning for account visits, reducing travel time and allowing for increased face-to-face interactions with clients.
- Established trust with clients through consistent follow-ups, leading to long-term partnerships and repeat business.
- Boosted sales in assigned territory by developing and maintaining strong relationships with key clients.
- Increased market share by identifying emerging trends and adjusting sales strategies accordingly.
- Proactively negotiated profitable contracts for product lines and performed cold-calling to senior leadership to expand territory sales.
District Sales Manager/Division Trainer
US Foodservice
Phoenix, AZ/Portland Oregon
02.2003 - 04.2006
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
- Increased sales revenue by developing and implementing effective sales strategies for the district.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Recognized potential talent within the team members early on; mentored them into higher positions in the organization over time.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.
- Developed strong partnerships with key clients, ensuring long-term business relationships and repeat sales.
Education
Associate of Arts - Restaurant And Hotel Management
City College of San Francisco
San Francisco, CASkills
- Customer service
- Customer care
- Relationship building
- Customer relationship building
Timeline
Salesperson
Custom Foodservice
09.2021 - 10.2023
Director of National Accounts
Stern Produce
10.2011 - 03.2020
Territory Sales Manager
Shamrock Food Service
09.2010 - 10.2011
Territory Sales Representative
US FoodService
09.2009 - 09.2010
Territory Sales Representative
Roma Foods of Arizona
04.2006 - 09.2009
District Sales Manager/Division Trainer
US Foodservice
02.2003 - 04.2006
Associate of Arts - Restaurant And Hotel Management
City College of San Francisco