Forrest Collins
Phoenix,Arizona
Summary
Accomplished in transforming customer interactions into lasting relationships, I excelled at US Foodservice by implementing strategic sales plans that significantly enhanced market share and customer satisfaction. My expertise in relationship building and customer care, coupled with a knack for innovative sales techniques, drove remarkable revenue growth and team success.
Overview
21
21
years of professional experience
Work History
Salesperson
Custom Foodservice
09.2021 - 10.2023
- Worked to build relationships with customers and built potential for additional sales.
- Developed relationships with clients for increased loyalty and repeat business.
- Boosted sales by consistently engaging with customers and addressing their needs effectively.
- Collaborated with team members to reach collective sales goals, fostering a supportive work environment.
- Trained New Hire Salespeople
Director of National Accounts
Stern Produce
10.2011 - 03.2020
- Analyzed market trends, adjusting sales tactics accordingly while maintaining focus on company objectives.
- Led a high-performing sales team, providing mentorship and guidance to maximize individual performance levels.
- Implemented innovative sales techniques to increase close rates and drive revenue expansion across all accounts.
- Streamlined internal processes for greater efficiency, reducing overhead costs and improving overall team productivity.
- Increased account retention by developing and implementing customized strategies for national clients.
- Established measurable goals for the sales team in alignment with corporate objectives, driving accountability amongst employees.
- Delivered exceptional client service by addressing concerns promptly and offering innovative solutions to complex challenges.
Territory Sales Manager
Shamrock Food Service
09.2010 - 10.2011
- Increased sales revenue by developing and implementing strategic territory plans.
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Established strong relationships with key clients, boosting customer retention rates.
- Established and maintained 30 accounts, expanding territory by $47,00.00/wk
Territory Sales Representative
US FoodService
09.2009 - 09.2010
- Organized successful promotional events within the territory that drove brand awareness and generated new leads for the company.
- Enhanced product knowledge among customers by conducting informative presentations and demonstrations.
- Optimized route planning for account visits, reducing travel time and allowing for increased face-to-face interactions with clients.
- Established trust with clients through consistent follow-ups, leading to long-term partnerships and repeat business.
Territory Sales Representative
Roma Foods of Arizona
04.2006 - 09.2009
- Organized successful promotional events within the territory that drove brand awareness and generated new leads for the company.
- Enhanced product knowledge among customers by conducting informative presentations and demonstrations.
- Optimized route planning for account visits, reducing travel time and allowing for increased face-to-face interactions with clients.
- Established trust with clients through consistent follow-ups, leading to long-term partnerships and repeat business.
- Boosted sales in assigned territory by developing and maintaining strong relationships with key clients.
- Increased market share by identifying emerging trends and adjusting sales strategies accordingly.
- Proactively negotiated profitable contracts for product lines and performed cold-calling to senior leadership to expand territory sales.
District Sales Manager/Division Trainer
US Foodservice
02.2003 - 04.2006
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
- Increased sales revenue by developing and implementing effective sales strategies for the district.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Recognized potential talent within the team members early on; mentored them into higher positions in the organization over time.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.
- Developed strong partnerships with key clients, ensuring long-term business relationships and repeat sales.
Education
Associate of Arts - Restaurant And Hotel Management
City College of San Francisco
San Francisco, CASkills
- Customer service
- Customer care
- Relationship building
- Customer relationship building
Timeline
Salesperson
Custom Foodservice
09.2021 - 10.2023
Director of National Accounts
Stern Produce
10.2011 - 03.2020
Territory Sales Manager
Shamrock Food Service
09.2010 - 10.2011
Territory Sales Representative
US FoodService
09.2009 - 09.2010
Territory Sales Representative
Roma Foods of Arizona
04.2006 - 09.2009
District Sales Manager/Division Trainer
US Foodservice
02.2003 - 04.2006
Associate of Arts - Restaurant And Hotel Management
City College of San Francisco
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