Foster Igbinosun
Dallas,TX
Overview
6
6
years of professional experience
Work History
Social Media Strategist
Augustine Agency
Dallas, TX
06.2023 - Current
- Oversaw the comprehensive management of social media accounts (including Facebook and Instagram) for four prominent California destinations and two Consumer Packaged Goods (CPG) brands.
- Co-managed a substantial monthly budget of $100,000, executing highly effective advertising campaigns utilizing Google Ads Manager and Facebook Ads Manager.
- Simultaneously, curated an average of eight monthly content calendars for diverse clients across multiple platforms.
- Collaborated seamlessly with agency teams (client service, creative, and digital) to strategize, present, execute, and monitor results, ensuring alignment with internal and client objectives.
- Proven ability in monitoring, evaluating, and summarizing campaign data, consistently surpassing 99% of client goals for assessing campaign effectiveness. Also conducted thorough competitive analyses for clients.
- Supervised trend research team to identify and incorporate trending social media content
- Effectively managed influencer relationships, enhancing brand visibility and aligning content marketing strategies.
- Actively engaged with online communities to cultivate a positive online presence, fostering meaningful interactions in alignment with current clients' brand goals and values.
Social Media Specialist
General Motors
Detroit, MI
05.2022 - 06.2023
- Monitor General Motors' social media accounts for Chevrolet (1+ million followers), Cadillac (750k+ followers), Buick (300k+ followers), and GMC (1+ million followers) on Facebook, Twitter, Instagram, and automotive enthusiast forums, to identify opportunities to engage with customers and achieve brand consistency.
- Moderate posts and content on the Cadillac feed/queue to determine what is irrelevant, what should be engaged with, and what should be sent to other teams.
- Proactively identify marketing leads for General Motors and educate in-market customers on product functionality and services.
- Implement internal procedures and systems to streamline operations and improve team efficiency, resulting in a 10-15% reduction in operational redundancy on a monthly basis.
Social Media Coordinator
Olodo Nation
04.2018 - 09.2021
- Run the company’s Twitter and Instagram accounts with a combined following of over 250,000, manage, edit and share engaging content daily on social media platforms to drive community engagement and increase social media following.
- Developing social media calendars for campaign execution.
- Collaborate with other teams such as graphic design and IT to ensure brand consistency.
- Strategize, create and launch social media campaigns (such as e-mail and influencer marketing, sponsored posts and ads) for clients.
- Increasing the degree to which social media is utilized for customer service.
Education
Master of Science - Digital Marketing
Rutgers University
2023
Bachelor of Science - Public Relations & Advertising
Caleb University
2019
Skills
- Social Media Marketing & Management
- Search Engine Optimization (SEO)
- Paid Advertising
- Community Management
- Copywriting
- Digital Strategy
- Content Creation & Management
- Client Management
- Analytics & Reporting
- Reputation Management
- Social Media Strategy
- Customer Service Management
- Corporate Communications
- Mobile Marketing
- Crises Communication
- Influencer Engagement
- Photography
Platforms
- Meta Business Suite
- Khorus
- Brandwatch
- Falcon
- CrowdRiff
- Sprout Social
- Hootsuite
- SPSS
- CRM
- Facebook Business Manager
- Adobe Creative Suite
- Google Analytics
- Canva
- G-Suite
- Microsoft Office
Timeline
Social Media Strategist
Augustine Agency
06.2023 - Current
Social Media Specialist
General Motors
05.2022 - 06.2023
Social Media Coordinator
Olodo Nation
04.2018 - 09.2021
Master of Science - Digital Marketing
Rutgers University
Bachelor of Science - Public Relations & Advertising
Caleb University
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