FOTIS PAPAMICHAEL
Boca Raton
Summary
Dynamic digital marketing professional with extensive experience in driving impactful initiatives across website development, SEM, Programmatic/Display, Meta Search, and Paid Social Media marketing. Proven ability to enhance brand awareness and customer relations through strategic planning and performance analysis, consistently delivering measurable results aligned with clients' ROI objectives. Recognized for strong collaboration skills and adaptability to evolving market trends, leveraging advanced analytical tools to optimize campaign effectiveness. Expertise in crafting and refining cohesive digital media plans that elevate audience engagement and brand visibility.
Overview
35
35
years of professional experience
Work History
Digital Media Planner
Cendyn
06.2024 - 12.2025
- Developed and implemented digital media strategies to enhance brand visibility across multiple platforms.
- Conducted audience analysis to optimize campaign targeting and increase engagement rates.
- Specialized in Luxury Hospitality Brands: Fontainebleau, Northwood Hospitality (The Amara, The Cheeca, The Darcy, The London West Hollywood) Crystal Creek Hospitality (Planters Inn), and the Parkside Hotel
- Managed Media Budgets, $4M in 2024, $5M in 2025, and a projected $6M in 2026 ensuring efficient allocation of resources for maximum impact.
- Recommended adjustments based on data insights to enhance overall campaign effectiveness.
- Managed multiple simultaneous digital media projects, ensuring timely completion and optimal results.
- Optimized advertising budget allocation for maximum ROI with meticulous data analysis.
- Presented campaign recommendations to clients, incorporating their feedback into final plans for execution.
Digital Strategist/Marketing Professional
Phoenix Digital
01.2021 - 06.2024
- Developed and implemented multi-channel marketing strategies to enhance brand visibility.
- Conducted in-depth market analysis to identify emerging trends and consumer needs.
- Developing a marketing strategy for customers focused on Brand awareness that drove measurable results.
- Generate new business opportunities utilizing a full funnel approach for clients digital media marketing.
- Managed social media platforms, creating engaging content to increase audience engagement.
- Analysis of websites to determine SEO & UX Needs .
- Designing digital strategies for target audiences, project goals, and Client ROI.
- Measured and evaluated brand digital performance to present weekly findings to management.
Manager/Trainer/Instructor/Marketing Strategist
DIYFIT Fitness For You
01.2000 - 12.2023
- Designed and created the https://diyfit.net website using WordPress
- Created ads for social media strategy to improve the customer journey and move them down the sales funnel
- Designed and implemented fitness and nutrition programs for clients of all ages and levels.
- Facilitated workshops focused on customer service excellence, improving member satisfaction scores.
- Developed and delivered training programs for new employees, enhancing onboarding experience.
- Led team meetings to discuss training updates, share insights, and strategize on future initiatives.
Digital Strategist/Analytics Manager
The League Digital
11.2020 - 10.2022
- Analytics management of client accounts
- Focus on all major KPIs and the ROI for growth.
- Increase presence in social media based on paid social media campaigns.
- Focus brand awareness campaigns organically.
- Analyze data from A/B testing aligning the best strategy based on campaign goals.
- Analyzed website performance metrics to inform content optimization and improve user engagement.
- Monitored online trends, conversations and innovations to optimize strategies.
Co-Owner/General Manager/Trainer/Group Instructor
E3 Fitness DBA Michael’s Body Scenes
08.1990 - 01.2020
- Developed and implemented marketing strategies for boutique Health Club Market
- Managed social media accounts utilizing geo-targeting and client personas.
- Led marketing initiatives to increase brand awareness and client engagement.
- Developed and implemented fitness programs tailored to client needs.
- Managed daily operations, ensuring efficient workflow and service delivery.
- Used QuickBooks for budgeting, receivables/payables & payroll.
- Analyzed client feedback to improve service offerings and enhance member satisfaction.
- Collaborated with co-owner on strategic planning initiatives for long-term business success.
Education
Bachelor of Science - Finance
Robert Morris University
Coraopolis, PA06-1990
Certified Personal/Group Trainer - Health And Physical Fitness
Fitness Institute
Boca Raton, FL12-1990
No Degree - Digital Marketing
University of Miami
Miami, FL11-2021
Skills
- Media plans
- Search engine marketing
- Budget management
- Verbal and written communication
- Task prioritization
- Attention to detail
- Multitasking
- Excellent communication
- Organizational skills
- Conversion tracking
- Content strategy
Accomplishments
- Managed a portfolio of premier hospitality clients, including Fontainebleau, Northwood Hospitality, Parkside, and Planters Inn (Crystal Creek Hospitality), overseeing multimillion-dollar digital media programs.
- Drove ~20% growth in managed media budgets, expanding total portfolio investment from ~$5.3M to ~$6.4M through strategic planning, optimization, and strong client partnerships.
- Brought in to stabilize and strengthen the Northwood Hospitality relationship while serving as a trusted, consistent strategic partner for the Fontainebleau team, supporting ongoing media performance and account growth.
Languages
English
Native or Bilingual
Greek
Native or Bilingual
Timeline
Digital Media Planner
Cendyn
06.2024 - 12.2025
Digital Strategist/Marketing Professional
Phoenix Digital
01.2021 - 06.2024
Digital Strategist/Analytics Manager
The League Digital
11.2020 - 10.2022
Manager/Trainer/Instructor/Marketing Strategist
DIYFIT Fitness For You
01.2000 - 12.2023
Co-Owner/General Manager/Trainer/Group Instructor
E3 Fitness DBA Michael’s Body Scenes
08.1990 - 01.2020
Bachelor of Science - Finance
Robert Morris University
Certified Personal/Group Trainer - Health And Physical Fitness
Fitness Institute
No Degree - Digital Marketing
University of Miami
CAREER SUMMARY
- Digital Media Planner
- Digital Strategist/Marketing Professional
- Digital Strategist/Analytics Manager
- Manager/Trainer/Instructor/Marketing Strategist
- Co-Owner/General Manager/Trainer/Group Instructor