Overview
Work History
Education
Skills
Key Achievements
Timeline
Generic

Francene Bethune

Chicago,IL

Overview

3
3
years of professional experience

Work History

Senior Associate, Advertising Operations (Ad Tech)

Starcom Worldwide
11.2023 - Current
  • Spearheaded the execution of digital campaigns across display, video, social, mobile, gaming, and programmatic platforms.
  • Led strategic discussions with clients and media teams, integrating technology to enhance efficiency and data quality, reducing operational costs.
  • Directed complex trafficking activities, including Floodlight tags, DMP integrations, and network upgrades, streamlining processes and improving data accuracy.
  • Trained Associates in trafficking tasks, ensuring consistent configurations and clean data collection, contributing to a reduction in errors.
  • Collaborated with Ad Tech Managers to develop error prevention processes and QA checklists, reducing campaign discrepancies and serving as a point of contact for vendors.
  • Implemented best practices to standardize processes across client accounts, improving campaign performance and client satisfaction; maintained data quality through collaboration with Planning/Activation and Analytics teams.

Media Buyer

The Office Of Experience
06.2022 - 08.2023
  • Executed 100+ integrated digital marketing campaigns across paid search, display, and social platforms, achieving gains in brand visibility, site engagement, and lead acquisition.
  • Developed media plans and innovative strategies to deliver tailored marketing solutions optimized for client goals and historical data.
  • Managed day-to-day operations for 6+ active media campaigns totaling over $500K in monthly ad spend; ensured accuracy of all trafficking and on-time delivery.
  • Provided excellent client management; frequently communicated about campaigns, adjusted strategies based on feedback, and ensured goals were met.


Media Coordinator

The Office Of Experience
03.2021 - 06.2022
  • Managed day-to-day campaign execution tasks for four media clients with duties including: client communication, ad operations, project management, and campaign billing.
  • Lead research efforts on media best practices and delivered thoughtful strategic insights on newest media platforms.

Education

Bachelor of Journalism - Convergence Television

University of Missouri
Columbia, MO
05.2020

Skills

  • Technical Skills: Programmatic Advertising (Real-Time Bidding, Programmatic Direct, Private Marketplaces), Tag Creation, QA
  • Advertising Platforms: Google Ads, The Trade Desk, StackAdapt, HubSpot, Facebook Business Manager, Twitter Ads, LinkedIn Ads, TikTok Ads
  • Software: Google Analytics (Certified), Excel (for data analysis and visualization), Tableau (for data visualization), Microsoft Office Suite, Sizmek, Slack, Jira
  • Emerging Tools and Technologies: Experience with Third Party Ad Servers and technology solutions such as Google Campaign Manager (DoubleClick DCM), Sizmek, Innovid, FlashTalking, DoubleVerify, Intergal Ad Science (IAS), Nielsen,

Key Achievements

Efficiency Improvements: Implemented a new trafficking process that improved efficiency by 40%, resulting in timely campaign launches and reduced errors.
Test and Learn Initiatives: Worked with the team to execute test and learn initiatives, ensuring outputs helped the Digital Analytics and Marketing Science teams assess results effectively.

Timeline

Senior Associate, Advertising Operations (Ad Tech)

Starcom Worldwide
11.2023 - Current

Media Buyer

The Office Of Experience
06.2022 - 08.2023

Media Coordinator

The Office Of Experience
03.2021 - 06.2022

Bachelor of Journalism - Convergence Television

University of Missouri

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Francene Bethune