Frances Olmedo
Miami,FL
Summary
Born in Bolivia, raised in Honduras, and now based in Miami, I bring a diverse perspective and a wealth of experience across multiple industries. I've supported brands in maximizing their digital potential and played a key role in organizing and producing large-scale educational events. This hands-on experience has helped me build a strong foundation in event production, digital strategy, and client relations. I'm excited to continue growing and contributing to innovative projects.
Overview
10
10
years of professional experience
Work History
Education Coordinator
Luxury Brand Partners
11.2023 - Current
- Coordinate and support all field sales education, including scheduling In-Salon Classes and managing the Regional Educator Program.
- Maintain accurate registration reports for educational events across R+Co and R+Co Bleu.
- Streamline communication systems between field sales teams and salons for seamless execution.
- Work with sales teams and educators to develop social and email marketing assets promoting digital education offerings.
- Process EDU product orders for Regional, National, and Global Educator teams conducting field education.
- Prepare class slides and education decks as needed, under the direction of the Education Manager.
- Coordinate travel logistics for educators, including booking flights, accommodations, and rental transportation.
- Assisted in the selection and onboarding of the new R+Co Regional Education team (15 new educators).
- Assist with special events (e.g., Workshops, Excursions, Studio Classes, Regional Events) as needed.
Senior Account Consultant
Luxury Brand Partners
05.2020 - 11.2023
- Managed and grew revenues for 120-200 salon and retail clients across a multi-state territory through strategic relationship-building and sales initiatives.
- Implemented sell-in and sell-through strategies for in-salon sales and affiliate programs.
- Provided exceptional customer service, handling inbound calls, processing orders, and resolving issues.
- Conducted bi-weekly outbound calls to assigned accounts and maintained up-to-date client records.
- Led training and onboarding for new Account Consultants, sharing best practices and sales strategies.
- Collaborated with Brand Managers and cross-functional teams to support company events and initiatives.
- Utilized CRM software to track and analyze client data, ensuring timely order fulfillment and adherence to sales policies.
- Attended in-field education and key account visits as needed, including weekend and evening events.
- Used [Software] to maintain company database with essential account and sales information.
Account Manager
Agency Marketing Machine
07.2018 - 11.2019
- Managed a portfolio of 39+ client accounts, overseeing website development, social media strategy (Instagram, YouTube, LinkedIn, Facebook), email campaigns, B2B partnerships, SEO efforts, and overall brand positioning.
- Utilized a range of platforms and tools including WordPress, Adobe InDesign, Adobe Photoshop, Adobe Spark, JotForm, ClickData, Facebook/Instagram Ads, Zapier, BombBomb, MailChimp, InsuredMine, and G-Suite to drive performance and engagement.
- Led the coordination of strategic partnerships between insurance agencies and charitable organizations nationwide, resulting in over $1 million in total donations to various philanthropic causes.
Analyst (Online Marketing)
TastyPlacement
07.2016 - 01.2018
- Oversee and manage websites for clients across various industries.
- Optimize websites by implementing content creation, integrating plugins through the WordPress backend, and utilizing advanced SEO strategies.
- Lead SEO campaigns and leverage Google Analytics to track and report on website performance, data trends, and improvements.
Social Media Developer Intern
Guide2Style
09.2015 - 12.2016
- Developed and implemented comprehensive marketing strategies across multiple social media platforms to drive audience growth and engagement.
- Created and curated compelling content for publication on the Guide2Style blog, enhancing brand presence and user interaction.
Merger Intern
U.S. Green Building Council
01.2016 - 05.2016
- Conducted a thorough review of policies and procedures across the four Texas chapters, and developed comprehensive documentation for the establishment of a new statewide chapter.
- Researched and evaluated customer relationship management (CRM) systems, recommending ZOHO for effective tracking and management of current and potential donors, sponsors, and members.
- Provided support in the planning and coordination of key events, including the annual Allied Partners Luncheon, monthly Member Luncheons, and the annual Board Retreat.
Student Associate
Student Financial Services
08.2014 - 05.2016
- Manage and process records in the database, ensuring accurate routing to the appropriate financial aid officers.
- Provide support throughout the application process for scholarship recipients, ensuring timely and efficient handling of all related tasks.
Education
Bachelor in Advertising Management with a McCombs Business Foundations Certificate - Communications
The University of Texas At Austin
Austin, TX05.2016
Skills
- Great communicator
- Detail Oriented
- Energetic/Positive
- Social Media Savy
- Conscientious
- Organized
- Multi-Task
- Microsoft Office
- Shopify
- Google Analytics
- SEO
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Portuguese
Full Professional
Timeline
Education Coordinator
Luxury Brand Partners
11.2023 - Current
Senior Account Consultant
Luxury Brand Partners
05.2020 - 11.2023
Account Manager
Agency Marketing Machine
07.2018 - 11.2019
Analyst (Online Marketing)
TastyPlacement
07.2016 - 01.2018
Merger Intern
U.S. Green Building Council
01.2016 - 05.2016
Social Media Developer Intern
Guide2Style
09.2015 - 12.2016
Student Associate
Student Financial Services
08.2014 - 05.2016
Bachelor in Advertising Management with a McCombs Business Foundations Certificate - Communications
The University of Texas At Austin
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