Summary
Overview
Work History
Education
Skills
Websites
Awards
Languages
Verticals
Timeline
Generic

Frances Rivera

Westbury,USA

Summary

Seasoned VP, Client Portfolio Lead at Astound Digital, adept in strategic growth planning and client & project management. Spearheaded initiatives resulting in a 105% bookings quota attainment and a robust 115% in revenue, showcasing exceptional team leadership and relationship-building skills. Expert in digital transformation with a proven track record of fostering executive stakeholder relationships for sustained business success.

Overview

19
19
years of professional experience

Work History

VP, Client Portfolio Lead

Astound Digital
New York, USA
08.2015 - 01.2025
  • Company Overview: https://astoundcommerce.com/work/puma/
  • Provided strategic and tactical leadership for a portfolio of business totaling $25M+ YoY
  • Managed client success team of 6+ setting individual and account-specific goals and performance tracking
  • Continuous account growth YoY up to 2x initial budgets across accounts by fostering strong and trustworthy client relationships
  • Consistently delivered on margins between 50-60% profit across accounts
  • Key partner in selling in upwards of +$40M to date - being part of initial pitch process through to completion of engagement
  • Spearheaded business restructuring initiatives to enhance internal & client processes in order to achieve increased account growth, budget efficiencies and optimal client satisfaction
  • Oversaw global project teams of up to 50+ across several disciplines
  • Collaborated on Global process & client success strategy across the company
  • Led strategic growth across small engagements by identifying and upselling continued services & solutions and strategic roadmapping equating in larger consistent yearly retainer revenue for the company
  • Developed strategic account plans and led execution across portfolio in collaboration with other department leads focusing on growth, profitability and contract negotiations while developing approaches and targets that meet the business goals of our clients
  • Developed go-to-market strategy for LaTAM, identifying key partners and pipeline growth
  • Led cross-functional team in successfully expanding into the LATAM market, resulting in double-digit revenue growth YOY
  • Partnered with cross-functional discipline leads to craft efficient, innovative, and innovative solutions to client business challenges
  • Robust experience with legal and commercial partnerships
  • Including contract language, pricing, and working with procurement and financial leadership teams
  • Skilled in forecasting sales pipeline to provide strategic insights and support decision-making for management
  • Utilized data analysis and market trends to project future sales performance accurately and enable proactive resource allocation
  • Acted as a trusted advisor to key accounts, customer stakeholders, and C-suite, expanding and enhancing long-term relationships
  • Responsible for delivering monthly, quarterly, and yearly quota targets: FY2024 – 105% attainment on bookings quota and 115% attainment on revenue quota
  • Portfolio managed for numerous years consisting of 50 – 60 active B2B and B2C clients such as – The North Face, Saks.com, L’Oréal, Carters, Citi Group, Wells Fargo, Under Armour, Parts Town, AbbVie, Adidas, Intuit
  • Https://astoundcommerce.com/work/puma/
  • Case Studies: El Palacio de Hierro, Puma

Account Supervisor

BBDO
New York, USA
09.2014 - 07.2015
  • Strategic lead on digital campaigns; 360 lead on NFL Sponsorship, Prepaid and Checkout
  • Liaison among multiple outside agencies touching the Visa business (OMD, Tenthwave, D&G, Velocity, MRY)
  • Lead on campaign activation and social amplification for Visa Checkout and NFL Sponsorship
  • Responsible for identifying areas of optimization and potential test opportunities
  • Managed multiple creative teams and supervised development of 360 assets across campaigns

Senior Account Manager

Spring Studios
New York, USA
08.2013 - 07.2014
  • Helped develop a distinct voice for Target in Beauty and established Target’s authority & credibility through multi-channel brand strategy & creative production, development & execution
  • Managed multi-channel brand strategy & creative production, development & execution for Target’s Spring 2014 Premium Skincare launch
  • Led Calvin Klein Jeans In Store Digital Integration for shop in shop concept store from strategy to video production & creative development & integration
  • The work was well received and has been expanded to Calvin Klein Jeans global regions

Account Manager

SapientNitro
New York, USA
05.2011 - 08.2013
  • Managed 2-4 clients at a time equating to over 4M dollars in annual billings
  • Led & developed Three Musketeers (MARS) client relationship
  • Evolved the account from project to retainer base; further developing our role as their digital partner
  • Worked with the strategy & creative teams to develop their digital brand strategy, connections planning & creative campaigns
  • Led team through integrated product strategy planning, creative design & platform development for Dove Chocolate; heavy integration with CPP partners
  • Led Usability Testing project for the guided selling & consumer in store tablet applications for Bed Bath & Beyond
  • Managing the strategy, business requirement & design phase in order to achieve creative excellence through each phase leading to implementation
  • Partnered with the Business Development team to identify & pursue strategic opportunities for SapientNitro
  • Served as both account and project manager on B+L account and lead process of US Website Optimization engagement
  • Recommended best approach & drove better alignment with agency partners & clients across the Unilever portfolio
  • Managed In-Store digital strategy integration consultation for Ralph Lauren

Account Supervisor

Stellarhead
New York, USA
12.2009 - 10.2010
  • Led development of Max Mara’s first digital program and engaged their audience in a branded Mobile app experience that launched during their Fashion’s Night Out event and continuous engagement through content & brand messaging via their new Facebook page
  • Leveraging the Facebook Platform and the built-in buzz around the Eat, Pray, Love film, worked with Fresh to develop a month long sweepstakes with a user generated content competition
  • Promotion drove 50% increase in fans through the course of the month-long promotion

Account Executive

RDA International
New York, USA
12.2009 - 10.2010
  • Managed W Hotels integrated global brand launch campaign of transitioning from an NA focused brand into a global luxury leader from 21 properties to 62 within 3 years
  • This included their Open HOT Stay HOT program, which helped drive sales of all their new and upcoming hotels worldwide

Associate Account Executive

Deep Focus
New York, USA
08.2006 - 08.2008
  • Managed 5-10 clients at a time equating to over 2M dollars in annual billings
  • Lead Account Rep in successful pitch for AMC tune-in account
  • Assisted in development and execution of non-traditional and engagement marketing programs, leveraging tactics such as interactive, mobile, viral, word of mouth, branded entertainment, promotions, and sponsorships

Account Coordinator

Track Entertainment
New York, USA
11.2005 - 07.2006
  • Gained valuable hands-on experience in both client relationship management and successful event production from concept to completion

Education

Bachelor of Arts - Sociology

SUNY Stony Brook
Stony Brook, NY
05.2005

Skills

  • Pipeline Development
  • Strategic Growth & Planning
  • Executive Stakeholder Relationships
  • Budget Management
  • Client & Project Management
  • Site Mobile App Builds (e-commerce & marketing/promotional)
  • Digital Transformation
  • Relationship Building
  • Team Leadership
  • Contract Negotiation
  • Consumer Experience Strategy & Design
  • Portfolio optimization
  • Forecasting
  • Contract negotiation
  • Strategic planning
  • Policy and procedure development
  • Staff development
  • Business growth and marketing strategies
  • Budget oversight
  • Market research
  • Revenue cycle management
  • Cross-functional team leadership
  • Account management

Awards

  • ISPO - Gold Winner - Puma
  • W3 - Silver Winner - General Website: Shopping - Puma EU
  • W3 - Silver Winner - Website Features: Structure & Navigation - Puma EU
  • W3 - Silver Winner - Visual Appeal: Experience - Puma EU
  • W3 - Silver Winner - User Experience - Puma EU
  • W3 Silver Winner: General Website Categories - Entertainment - Bowlero
  • W3 Silver Winner: Mobile Features - Best User Interface - Bloomingdale’s
  • W3 Silver Winner: Mobile Apps/Sites - Shopping - Bloomingdale’s
  • Acquia Engage Awards for 'Closing the CX Gap' - Bowlero
  • W3 Silver: Website Features - Best Visual Appeal: Aesthetics - EL PALACIO DE HIERRO
  • W3 Gold Website Features - Best Homepage
  • W3 Gold Website Features - Best Visual Appeal/Aesthetics
  • Cannes Lion Short List: Outdoor - Visa: Street Taps
  • W3 Gold, Marketing: Environmental/Experiential: Fashion - Hermès - A Man's World
  • CLIO Image Awards: Shortlist, - Hermès - A Man's World
  • Design for Experience Awards: Shortlist- Hermès - A Man's World

Languages

Spanish, Native/Bilingual

Verticals

  • Technology
  • Retail
  • CPG
  • Luxury
  • Fashion
  • Beauty
  • Hospitality
  • Health & Life Sciences
  • Financial Services
  • ECommerce

Timeline

VP, Client Portfolio Lead

Astound Digital
08.2015 - 01.2025

Account Supervisor

BBDO
09.2014 - 07.2015

Senior Account Manager

Spring Studios
08.2013 - 07.2014

Account Manager

SapientNitro
05.2011 - 08.2013

Account Supervisor

Stellarhead
12.2009 - 10.2010

Account Executive

RDA International
12.2009 - 10.2010

Associate Account Executive

Deep Focus
08.2006 - 08.2008

Account Coordinator

Track Entertainment
11.2005 - 07.2006

Bachelor of Arts - Sociology

SUNY Stony Brook

Similar Profiles

CREATE PROFILE
Frances Rivera