Francesca Baltzer
Media Planner & Buyer
Islip Terrace,NY
Summary
Experienced Media Planner with over 10 years of experience in the Advertising industry. Excellent reputation for resolving problems and improving customer satisfaction. Enthusiastic professional eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of objective, client goals and seamless execution. Motivated to learn, grow and excel in all things that represent the company.
Overview
3
3
years of post-secondary education
10
10
years of professional experience
Work History
Senior Media Planner
DCW Media
Ronkonkoma, NY
10.2008 - 09.2018
- Led team and client meetings to brainstorm best strategies to best market the brand message and/or highlighted product.
- Prepare media plan that compliments the clients needs and desires for their brand and the message it will give to their skewed audience.
- Take leadership on requesting and executing media contracts to fit into client budget, timeline & deadline goals.
- Facilitate media artwork to creative agency and tracking of shipping/delivery/posting to its contracted vendor.
- Monitoring of campaign throughout the life of its contract. Sending client completion reports and photos
- Increased brand awareness through creation of innovative print & digital productions for major publications.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
Education
High School Diploma -
09.2002 - 06.2005
Skills
Print and Digital Media
Media Plans
Scarborough
STRATA
Post-buy Analysis
Budget Management
Media Buying
Nielsen
Organizational skills
Workflow Optimization
Production Scheduling
Team collaboration
Development and training
References
- Patricia A Smith - (631)559-6511
- Danielle Parisi - (516)721-4416
- Sheryl Gallelli - (631)383-4057
Timeline
Senior Media Planner - DCW Media
10.2008 - 09.2018
East Islip High School - High School Diploma,
09.2002 - 06.2005