Summary
Overview
Work History
Education
Skills
Timeline
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FRANCESCA CATANZARITI

New York,,NY

Summary

Seasoned Associate Merchandiser with strong analytical skills and sharp business acumen. Possess the skill to interpret sales analytics, predict market trends within the business and create strategies driven off hindsight and current learnings. Exhibit the ability to manage strong cross-functional relationships with business partners to enable positive results.

Overview

6
6
years of professional experience

Work History

Associate Merchandiser

Ralph Lauren
01.2022 - Current
  • Lead global assortment development and manage regional adoption rates for cohesive collections across full price and outlet channels.
  • Oversee profitability metrics and margin allocation for global regions under my supervision.
  • Collaborate cross-functionally with marketing and design teams to develop global marketing strategies, maximizing product commerciality and volume potential.
  • Develop and present seasonal merchandising assortments to global partners, effectively communicating key strategies and brand direction.
  • Collaborate with planning team to review sales and performance analytics, contributing to the development of SKU plans.
  • Create in-season and post-season sales review documents, presenting key success metrics, underperforming areas, and future business opportunities to senior leadership for business improvement.
  • Participate in all fit meetings, ensuring product representation aligns with brand values to maximize financial potential.

Omnichannel Assistant Buyer/Merchandiser, NORCAM

Lacoste
02.2018 - 01.2022
  • Overseeing a $4.9M Children's Apparel and $706K Men's Underwear categories for boutiques, e-com, and outlets with a current YTD trend of +55% vs 2019 (vs 2019 due to 2020 COVID non-comparable results).
  • Lead and present weekly, monthly, and seasonal sales analysis for categories under management using in-season findings to react to positive trends and mitigating negative aspects within my businesses.
  • Collaborate with planning counterparts to create seasonal allocation strategy, mark-down cadence, and end of season transfer plans to Lacoste outlet boutiques aligned with sales goals.
  • Perform end-of-season recap analysis and present results to leadership, findings resulted in better understanding of consumer trends influencing strategic development of future business plans.
  • Create, manage, and showcase new seasonal collection book to North American stores and marketing teams to provide clarification on the global strategy that was designed for the new season in order to direct marketing initiatives and in-store representation of product aligned with key seasonal pushes to drive sales.
  • Partner with Visual Merchandising to ensure key seasonal messages are highlighted in window and store activations throughout the season based on global and local strategies aligned with achieving sales expectations.
  • Collaborate with HQ partners in Lacoste France Design and Production team creating market briefs to influence future development of on trend product for the NORCAM market.
  • Curate seasonal global offer for NORCAM market resulting in a more focused assortment highlighting key volume drivers while ensuring productivity of sku’s.
  • Collaborate with wholesale to ensure proper assortment and brand messaging is represented across all key accounts specific tiering segmentation.
  • Develop strategic reporting on business trends, size curve performance, sales, and competitive trends for pre and post market.

Assistant Buyer

Diamond International
09.2017 - 02.2018
  • Assisted in the buying process of 40+ luxury watch and fine jewelry brands: Vacheron Constantin, Hublot, Audemars Piguet.
  • In charge of selecting and creating the global assortment for 30+ regions.
  • Managed weekly/monthly selling reports for senior management on best seller highlights, inventory recap resulting in influential recaps to react for positive trends while eliminating negative impacts to the business.
  • Collaborated with Marketing team to ensure brand message is properly represented.

Education

Bachelor of Science - Business Marketing

Wagner College
Staten Island, NY
05.2016

Skills

  • Fluency in English and Italian (Native speaker)
  • Microsoft Office programs - PowerPoint, Excel, Word etc
  • Wholesale tools - Salesforce & Nuorder
  • GFE, PLM & Anaplan Management

Timeline

Associate Merchandiser

Ralph Lauren
01.2022 - Current

Omnichannel Assistant Buyer/Merchandiser, NORCAM

Lacoste
02.2018 - 01.2022

Assistant Buyer

Diamond International
09.2017 - 02.2018

Bachelor of Science - Business Marketing

Wagner College

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FRANCESCA CATANZARITI