Francesca Chaires

• Oversaw household duties such as light housekeeping tasks or running errands when required.
• Implemented daily routines for optimal child development and created a structured environment.
• Anticipated the household's needs and proactively addressed them to minimize disruptions or inconveniences.
• Continuously expanded knowledge of child development through professional resources and training, ensuring the implementation of best practices in daily care.

• Developed key messaging documents for clients to guide consistent communications across all channels.
• Created engaging content for blog posts, newsletters, social media platforms, helping drive website traffic and reinforce brand identity online.
• Facilitated successful product launches by securing strategic coverage across print, digital, broadcast, and trade outlets.
• Increased social media engagement for clients through strategic content development and daily monitoring of channels.
• Assisted in the creation and distribution of compelling press materials, including press releases, media advisories, blogs and newsletters.
• Developed relationships with reporters/editors resulting in positive coverage for clients.

• Built media kits in support of strategic initiatives.
• Secured media coverage for clients, company and specific campaigns.
• Wrote and distributed press releases for company and clients, detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
• Cultivated and maintained strong relationships with media outlets.
• Developed original content for blog posts and website articles.
• Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.
• Prepared social media posts and videos with eye for viral content strategies.

• Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
• Prepared reports detailing project updates, performance information and ongoing trends.
• Maintained editorial calendar to keep content timely, relevant and engaging.

Vice President of Public Relations, December 2019-December 2020

• Implemented content editorial calender and maintained proactive media relations program by distributing news releases for placement and monitoring all forms of media.