FRANCESCA DE FILIPPO
Miami,Florida
Summary
Creative Strategist with extensive experience leading projects in the corporate, private, and public sectors, and across global markets. Bringing a dynamic and multicultural background with a growth-oriented mindset to foster meaningful partnerships with clients, artists, and other key industry stakeholders.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work history
Assistant Director
Nina Johnson
Miami, Florida
09.2021 - Current
- Managed corporate advisory projects of over $2.1 million involving 8 large-scale outdoor paintings (48,000 sq ft), liaising between client, artists, fabricators, general contractors, architects, and client's marketing department.
- Orchestrated over 60 exhibitions in Miami, New York, Los Angeles, and Paris, including solo presentations by Judy Chicago, Rochelle Feinstein, Germane Barnes, and Katie Stout.
- Oversaw public art commissions and initiatives, including the AIPP acquisition of a monumental sculpture by Germane Barnes originally presented at the 2023 Venice Biennale.
- Fostered sales initiatives and provided advisory services to both local and international collectors.
- Established and nurtured relationships with artists, high-net-worth clients, museums, and corporate entities.
- Planned and executed more than 40 gallery events, including Nina Johnson's 15-year anniversary, Rochelle Feinstein’s dinner featured in T-Magazine, and the 2023 Design in Miami event co-hosted by Elle Decor.
- Directed marketing and communications strategy and achieved 900% increase in social media followers and 1,600% rise in page impressions.
- Standardised and implemented operating procedures for marketing, artist liaison, and exhibition logistics, ensuring streamlined and efficient processes.
Account Manager
Darktrace
London, UK
11.2018 - 02.2021
- Worked alongside regional director to spearhead market expansion efforts in Italy, resulting in 40% growth in customer base within one year, as well as significant expansions in Cyprus, Benelux region, and Spain.
- Generated $1.8 million in new business by managing entire sales cycle operations, alongside upsell and renewal contracts.
- Developed strategic alliances with trusted partners in these regions, leading 12 events with their customers.
- Cultivated strategic and enduring relationships with C-level executives across customer base, solidifying connections that contributed to the overall success of business endeavours.
Marketing & Project Management Assistant
Christie's
London, UK
08.2016 - 02.2017
- Led business development projects expanding Christie's Collectrium's customer base and fortifying their partnership program.
- Collaborated with the Strategic Partnership Manager in conceptualising and producing 5 successful loyalty campaigns for partners and channel marketing initiatives.
- Worked closely with the Executive Vice President on expanding Collectrium's R&D initiatives upon discussing use cases with clients and partners.
Private Sales
White Cube
London, UK
08.2015 - 08.2016
- Oversaw management of private sales portfolios, including organisation of acquisitions and sales, requiring effective collaboration with logistics, finance, and curatorial departments.
- Played an active role in executing the 2016 exhibition "Losing the Compass," curated by Scott Cameron Weaver and Mathieu Paris at Mason’s Yard.
Education
Master of Arts - Countercultures: Alternative Art in Eastern Europe And Latin America (1959-1989)
The Courtauld Institute of Art
London, UK 09.2017 - 07.2018
Postgraduate Diploma in the History of Art -
The Courtauld Institute of Art
London, UK 09.2014 - 07.2015
Bachelor of Business Administration -
European University
Barcelona, Spain 01.2011 - 08.2014
Skills
- Business Development and Strategy
- Project Management
- Stakeholder Engagement
- Digital Marketing
- Active Listening
- Art Market Knowledge
- Consulting
- Costumer Service
Awards
- Distinction, MA dissertation: The Courtauld Institute of Art, 2018
- Best Undergraduate Thesis: European University, 2014
- Best Undergraduate Student: European University, 2014
Softwares
Salesforce, Internal CRM, Internal Inventory Systems, Adobe InDesign, Asana, Microsoft Office, GSuite
Languages
English, Spanish, Italian
Fluent
French, Portuguese
Beginner
Timeline
Assistant Director
Nina Johnson
09.2021 - Current
Account Manager
Darktrace
11.2018 - 02.2021
Master of Arts - Countercultures: Alternative Art in Eastern Europe And Latin America (1959-1989)
The Courtauld Institute of Art
09.2017 - 07.2018
Marketing & Project Management Assistant
Christie's
08.2016 - 02.2017
Private Sales
White Cube
08.2015 - 08.2016
Postgraduate Diploma in the History of Art -
The Courtauld Institute of Art
09.2014 - 07.2015
Bachelor of Business Administration -
European University
01.2011 - 08.2014
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