Word
Francesca Gaetano-Levorchick
Stony Brook,NY
Summary
Strategic business professional with a strong marketing background and expertise in multiple industries. Experienced in developing and managing marketing initiatives, deepening partnerships and boosting sales with creative and proactive approaches. Dedicated team builder and clear communicator with strong problem solving and planning skills.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
Marketing Manager
Phase One US
Melville, New York
2011.11 - 2021.01
- Designed, implemented, and enhanced national marketing initiatives to maximize outreach, and product sales.
- Leveraged business alliances to promote business growth.
- Understood business objectives from various stakeholders and continually aligned my work with those objectives.
- Planned and executed over 100 industry events and marketing programs annually positively influencing brand awareness.
- Outlined assigned projects scopes, managed and met timelines, tracked analytics and reported on progress and results.
- Served as Content Creator and Editor of newsletter, providing direction, and approval of video and written content and use of client testimonials prior to reaching subscribers by way of Marketo digital automation platform.
- Managed CRM lead assignment delegations to sales reps, updated database and generated data-mining lists.
- Supported regional launch strategy implementation in collaboration with global product launch teams.
- Developed consumer-tailored print marketing materials for targeted distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed marketing budget - included determining expenses, setting spending limits and creating a tracking system.
- Recognized for outstanding work performance and dedication to company success demonstrated through advancement after only short tenure at company.
Sales and Marketing Coordinator
Phase One US
Melville, New York
2011.11 - 2015.03
- Awarded employee of the year in 2014 for exceptional performance.
- Executed industry events and promotional Event Digital Promotional Campaign.
- Prepared budgets, forecasts, and compiled summaries of event costs, audience profiles, and attendees' surveys.
- Coordinated and managed team travel plans and budget.
- Created and maintained inventory for promo items.
- Communicated product and corporate updated to sales team and Value-Added Partners.
- Updated and Managed CRM.
- Managed Accounts Receivable.
- Processed sales orders.
- Monitored overseas shipments; provided ETA’s and assisted with shipping issues.
Regulatory Specialist
Nature’s Bounty
Ronkonkoma, New York
2005.09 - 2006.07
- Reviewed nutritional data to assess compliance with FDA regulations.
- Collaborated with cross-functional teams to facilitate label creation and corrections.
- Created master label template and provided updated versions in response to changes in Federal regulations.
- Designed product documentation to accompany food label information that provided raw material data and product warnings received from vendors.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Carried out day-day-day duties accurately and efficiently.
Senior Product Manager
Swimwear Anywhere
Farmingdale, NY
2000.05 - 2005.07
- Developed and managed 6 product lines annually.
- Responsible for product communications to ensure on schedule manufacturing, contributed to executive leadership meetings regarding design concepts, merchandising, and manufacturing allocation.
- Remained in close communication with vendors, agents and overseas factories to confirm progress and addressed and anticipated any issues.
- Reviewed product pricing, sales lists and tech packages for agents and overseas factories.
- Recruited, trained, and conducted evaluations for Associate Product Managers.
- Developed departmental processes, creating efficiency, and increased productivity for company.
- Sought new overseas and domestic manufacturing contract opportunities for Swimwear Anywhere.
Education
Bachelor of Science - Marketing and International Business
Fashion Institute Of Technology, State University Of New York
New York, NY 1992.09 - 1997.05
Project Management With Agile Certificate -
Stony Brook University, State University Of New York
Online - In Progress Completion Date 9/2/2021 2021.07 - 2021.09
Skills
Marketing and Advertising
Budgeting and Allocation
Strategic planning
Organization and Time Management
Client Communication
Verbal and Written Communication
Public and Media Relations
Interpersonal Communication
Detail-oriented
Flexible & Adaptable
Strong Work Ethic
Collaboration
Software
Excel
PowerPoint
Adobe Marketo
Sharepoint
Sharefile
Teams
Google Drive
Outlook
Microsoft Dynamics CRM
Microsoft Dynamics Axapta
GoToWebinar
Zoom
Wordpress
Adobe Photoshop
Microsoft Planner
Wrike
Trello
Jira
MAC OS & PC OS knowledge
Timeline
Project Management With Agile Certificate -
Stony Brook University, State University Of New York
2021.07 - 2021.09
Marketing Manager
Phase One US
2011.11 - 2021.01
Sales and Marketing Coordinator
Phase One US
2011.11 - 2015.03
Regulatory Specialist
Nature’s Bounty
2005.09 - 2006.07
Senior Product Manager
Swimwear Anywhere
2000.05 - 2005.07
Bachelor of Science - Marketing and International Business
Fashion Institute Of Technology, State University Of New York
1992.09 - 1997.05