Francesca Hecker
Chicago,IL
Summary
Creative and detail-oriented copywriter with 5+ years of experience in beauty, editorial, and marketing communications. Adept at crafting compelling brand narratives across digital and physical platforms. Proven ability to develop engaging content for email, SMS, paid ads, social media, and in-store collateral while maintaining brand voice and SEO best practices. Highly collaborative and deadline-driven with a passion for storytelling, strategic planning, and consumer engagement.
Overview
7
7
years of professional experience
Work History
Marketing Coordinator
Harry Caray's
Chicago, IL
04.2024 - Current
- Craft compelling copy for website, social media, press releases, paid ads, and event promotions.
- Develop and execute content strategies across multiple digital platforms
- Write and edit marketing collateral, ensuring consistency with brand voice
- Monitor KPIs and analytics to optimize content performance.
Beauty Advisor & Makeup Artist
Westman Atelier - Nordstrom
Chicago, IL
05.2023 - 04.2024
- Educated clients on beauty techniques, trends, and product benefits per brand guidelines
- Maintained strong client relationships through tailored consultations
- Assisted in cross-brand collaborations to expand audience engagement
Creative Account Associate
Bloomfield Knoble
Irvine, TX
05.2020 - 05.2023
- Created tailored copy for paid and organic marketing campaigns
- Developed comprehensive social media strategies and content calendars
- Created all-encompassing social media strategies and best practices booklets for bk and clients
- Researched, wrote and edited scripts, blog content, and advertising copy
Beauty Advisor
L'Occitane en Provence
Plano, TX
06.2018 - 03.2022
- Provided expert product knowledge and personalized recommendations to clients
- Assisted in sales promotions and educational material development
- Produced and shared educational materials for new and tenured products
Writer & Editor
Vox Magazine
Columbia, MO
08.2020 - 08.2021
- Produced print and digital content aligned with editorial and SEO best practices
- Managed social media copy and analytics reporting for increased audience engagement
- Edited and optimized articles for online and magazine publication
- Pitched and assigned story content for online and print
Community Reporter
Columbia Missourian
Columbia, MO
01.2020 - 05.2020
- Conducted in-depth research and interviews to produce compelling feature stories
- Pitched and developed content tailored to community interests
Education
Bachelor of Arts - Journalism, Emphasis in Magazine Writing
University of Missouri
ColumbiaSkills
- Copywriting & Editing
- Content Strategy & SEO Writing
- Brand Voice Development
- Email & SMS Marketing Copy
- Social Media & Paid Ads
- Digital & Print Content Creation
- Project Management
- Team Collaboration
- Market Research & Analytics
- Adobe Creative Cloud (Photoshop, InDesign, Illustrator, Premiere Pro)
- Google Analytics & SEO Tools
- CMS Platforms
- Social Media Management Tools
Certifications And Additional Training
- Google Analytics Certification (In Progress)
- SEO Copywriting & Digital Marketing Fundamentals
Websites
- https://www.voxmagazine.com/search/?l=25&sort=relevance&f=html&t=article%2Cvideo%2Cyoutube%2Ccollection&app=editorial&nsa=eedition&q=Francesca+Hecker
- https://www.columbiamissourian.com/search/?l=25&sort=relevance&f=html&t=article%2Cvideo%2Cyoutube%2Ccollection&app=editorial&nsa=eedition&q=Francesca+Hecker
References
References available upon request.
Timeline
Marketing Coordinator
Harry Caray's
04.2024 - Current
Beauty Advisor & Makeup Artist
Westman Atelier - Nordstrom
05.2023 - 04.2024
Writer & Editor
Vox Magazine
08.2020 - 08.2021
Creative Account Associate
Bloomfield Knoble
05.2020 - 05.2023
Community Reporter
Columbia Missourian
01.2020 - 05.2020
Beauty Advisor
L'Occitane en Provence
06.2018 - 03.2022
Bachelor of Arts - Journalism, Emphasis in Magazine Writing
University of Missouri
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