Francesca Lodico
Freehold,New Jersey
Summary
Dynamic marketing professional with a focus on boosting brand awareness and customer engagement. Expertise in digital media, content creation, and B2B marketing, with a talent for crafting strategies that generate leads and drive business success. Strong ability to blend creativity and analysis to achieve measurable results
Overview
3
3
years of professional experience
Work History
Marketing Assistant
Visual Computer Solutions
Freehold, USA
01.2024 - 11.2024
- Developed digital media plans and leveraged creative strategies to enhance client presence on social media and programmatic advertising
- Collaborated on the creation and production of marketing collateral, sales enablement documents, and content for digital campaigns, supporting both brand awareness and lead generation
- Gained in-depth knowledge of VCS products and collaborated with marketing and sales teams to design and implement strategies that increase brand visibility, customer engagement, and support revenue growth
- Assisted with event planning and execution, including trade show coordination and the VCS annual user conference
- Supported sales and email campaigns, tracking leads and optimizing outreach to ensure timely follow-ups with prospects
- Engaged in developing/implementing a comprehensive B2B social media strategy aligned with company objectives
- Collaborated with the marketing team to create and execute integrated campaigns including social media campaigns
- Co-created engaging social media content, including Instagram, Facebook, LinkedIn, X, and Tik Tok
- Monitored and responded to customer inquiries, comments, and messages across social media platforms
- Analyzed social media metrics to evaluate the effectiveness of campaigns and adjusted strategies accordingly
- Cultivated customer relationships through social media engagement, driving follower growth and encouraging brand loyalty
- Consistently ensured social media strategy incorporates current industry trends and best practices
- Monitored competitors’ social media activity and adjusted strategy accordingly
- Maintained consistent brand voice and standards in all communications and product materials
- Represented VCS as a brand ambassador at trade shows and industry events, fostering relationships with clients and partners to drive business development
- Tracked sales leads from online sources, including websites, landing pages, and promotions
Client Service Representative
Visual Computer Solutions
Freehold, USA
01.2022 - 11.2024
- Provided administrative support using Microsoft Office Suite, organizational skills, and research to produce documents and assist clients
- Applied meticulous attention to detail when analyzing data, ensuring precision in reporting and insights
- Coordinated service requests and ensured smooth communication with outside municipalities
- Managed confidential information, ensuring adherence to policies and standards
- Communicated extensively with clients, responding to internal and external inquiries
Education
Bachelor of Arts - Communications
Thomas Edison State University Trenton, NJ
05-2023
Skills
Content Creation
Client Service
Data Analysis
Social Media Strategy
Event Planning
Digital Media Planning
B2B Marketing
Sales Campaigns
Timeline
Marketing Assistant
Visual Computer Solutions
01.2024 - 11.2024
Client Service Representative
Visual Computer Solutions
01.2022 - 11.2024
Bachelor of Arts - Communications
Thomas Edison State University Trenton, NJ
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