Francesca Toms
Amissville,VA
Summary
To obtain a career position with an opportunity to utilize my knowledge, skills, and abilities in the areas of marketing, sales, social media, and communications.
Overview
8
8
years of professional experience
Work History
Marketing Coordinator
Carahsoft Technology Corporation
02.2022 - Current
- Executed Digital Marketing Campaigns: Managed email marketing campaigns, social media strategy, and online promotions, increasing engagement and driving conversions.
- Developed Content: Created compelling copy and visual assets for marketing materials, blog posts, and social media, enhancing brand awareness and customer engagement.
- Optimized for SEO & SEM: Implemented SEO best practices and managed paid search campaigns, resulting in improved visibility and lead generation.
- Analyzed Campaign Performance: Utilized Google Analytics and other tools to track and analyze the effectiveness of marketing initiatives, refining strategies for better results.
- Coordinated Events: Played a key role in organizing and supporting webinars, trade shows, and other marketing events, boosting brand presence and customer interaction.
- Managed Projects: Oversaw multiple marketing projects, ensuring deadlines were met through effective communication with stakeholders and efficient timeline management.
- Handled CRM Systems: Used CRM platforms like Salesforce and HubSpot to track leads, monitor campaign effectiveness, and manage customer segmentation.
- Collaborated Across Teams: Worked closely with creative, sales, and external vendors to ensure alignment of marketing efforts with overall business objectives.
US Development & Marketing
Equestic, Smart Horse Technologies
09.2021 - Current
- Spearheaded the U.S launch of a European equestrian tech startup, developed targeted marketing campaigns, managed social media channels, collaborated with analytics teams, drafted marketing content, provided insights for product experience, worked with sponsored athletes, and assisted in customer support processes.
- Developed Go-to-Market Strategy: Assisted in creating and executing a comprehensive marketing plan to support the startup’s launch and market entry.
- Built Brand Awareness: Collaborated with the team to establish brand identity, positioning, and messaging, ensuring consistent communication across all channels.
- Digital Marketing Campaigns: Managed social media and email marketing campaigns to build an online presence and generate leads in the European market.
- Content Marketing: Created blog posts, press releases, and marketing collateral tailored to the tech industry, driving thought leadership and increasing visibility.
- Lead Generation: Implemented marketing automation tools and CRM systems to track and nurture leads, contributing to a steady pipeline of qualified prospects.
- Event Marketing: Coordinated virtual events, webinars, and product demos, driving engagement with potential customers and investors.
- Performance Analysis: Monitored campaign performance through analytics tools, providing insights and recommendations to optimize marketing efforts and improve ROI.
- Partnerships & Networking: Supported efforts in developing strategic partnerships and relationships with key industry influencers to expand brand reach.
Barista
Mudhouse Coffee Roasters
09.2019 - 03.2020
- Prepared drinks and food items based on customer requests and provided excellent customer service.
Assistant
Private Veterinary Clinic
05.2016 - 07.2016
- Assisted veterinarians with client animals, sterilized facilities, managed client paperwork, and greeted customers.
Education
Bachelor’s Degree in Business -
University of Virginia
12.2022
General Education Certificate -
Piedmont Virginia Community College
Completed one year of coursework in Political Science -
Randolph-Macon College
Skills
- Customer Service
- Teamwork and Collaboration
- Detail Oriented
- Digital Marketing
- CRM Management
- Planning and Coordinating
- Content Development
- Project Management
- Social Media
- Online marketing strategies
- Email blasts and newsletters
- Strategic Planning
- Marketing
Accomplishments
- Awarded membership to Academic Honor Society based on academic merit at University of Virginia
- Awarded General Education Certificate from Piedmont Virginia Community College (2020)
- Awarded Dean's Award from Randolph-Macon College (2017, 2018)
- Qualified and competed at American Eventing Championships (2016, 2017)
- Regular competitor at Equestrian competitions in Area II Eventing/Region I Dressage
Coursework
Commercial Law (ISBU 3410), Fundamentals of Marketing (ISBU 3451), Organizational Behavior (ISBU 3610), Managerial Finance (ISBU 3710), International Business (ISBU 3840), Entrepreneurship (ISBU 4680), Critical Issues in Technology (ISSS 3180), Critical Issues in Democracy (ISSS 3180), Capstone I – Marketing-Focused Independent Research (ISCP 3991), Capstone II – Marketing-Focused Independent Research (ISCP 4991), Foundations in Business (BUSN 111), Principles of Public Communications (COMM 210), Intro to Politics (PSCI), American Foreign Policy (PSCI 320), US Intelligence (PSCI 326)
Professional Highlights
- Excellent written and verbal communication, interpersonal, and customer service skills
- High level of professionalism
- Proficient in Microsoft Office Suite, Excel, Word, PowerPoint, QuickBooks, and Google Drive
- Social media experience with content creation and management
- Reliable, efficient, courteous, and organized
- Ability to work remotely, in hybrid-remote, and in-person settings
- Strong team player as well as independent worker
Volunteer Experience
- Collected money for Salvation Army, Vail, CO, 2015
- Typed newsletters for Trout Unlimited, Montezuma County chapter, 2015, 2016
- Volunteered at local horse shows, 2017
- Assisted at Montezuma County's Annual Christmas dinner, 2015, 2016
- Processed Habitat for Humanity Homeownership Applications, 2021
References
Available upon request
Timeline
Marketing Coordinator
Carahsoft Technology Corporation
02.2022 - Current
US Development & Marketing
Equestic, Smart Horse Technologies
09.2021 - Current
Barista
Mudhouse Coffee Roasters
09.2019 - 03.2020
Assistant
Private Veterinary Clinic
05.2016 - 07.2016
Bachelor’s Degree in Business -
University of Virginia
General Education Certificate -
Piedmont Virginia Community College
Completed one year of coursework in Political Science -
Randolph-Macon College
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