Francesca J. Iguaran
Panamá
Summary
Dynamic and results-driven professional with a proven track record in organizational communication, political strategy, and business growth. As Co-CEO of Faenca Group in Panama City and Sales & Marketing Leader at Jolly Good Marketing in Miami, oversight of high-impact initiatives in crisis management, political marketing, and strategic communications has consistently driven measurable results for organizations and campaigns. Equipped with a Bachelor’s degree in Organizational Communication and Political Science from Florida International University, academic expertise complements extensive experience across international markets, nonprofit development, and political consultancy. Recognized for the ability to build strong teams, scale operations, and navigate complex environments with clarity and vision. Bilingual capabilities enhance a globally minded approach that combines strategic insight with hands-on leadership to inspire others and deliver lasting impact.
Overview
8
8
years of professional experience
Work History
Co-Ceo
Faenca Group
05.2023 - Current
- Crisis management
- Political and business marketing
- Political and business strategy
- Public relations
Sales and Marketing Leader
Jolly Good Marketing
01.2025 - 12.2025
- Led development and execution of comprehensive marketing strategies to enhance brand visibility.
- Managed sales team performance through training, mentoring, and regular feedback sessions.
- Analyzed market trends and customer data to inform strategic planning decisions.
- Collaborated with cross-functional teams to drive product launches and promotional campaigns.
- Utilized applicant tracking systems to streamline hiring processes and improve candidate management.
- Enhanced department sales performance by implementing effective sales strategies and building a strong team of sales associates.
Administrative Assistant
Consultora Roma
03.2019 - 11.2020
- Wrote and edited letters, reports, and instructional materials
- Scheduled appointments and maintained calendars
- Managed accounts and performed bookkeeping
- Scheduled and coordinated staff and meetings
Human Resources Assistant
Delsab Boutique
01.2018 - 02.2019
- Submitted online job postings, shortlisted candidates, and scheduled job interviews
- Coordinated orientation and training sessions for new employees
- Assisted in policy formulation, hiring, and salary administration
- Performed administrative duties
Education
Bachelor of Arts - Organizational Communication
Florida International University
Miami, FL12-2024
Minor - Political Science And Government
Florida International University
Miami, FL12-2024
Skills
- Excellent communication
- Project planning
- Analytical and critical thinking
- Effective decision making
- Operational excellence
- Customer focus
- Strategic visioning
- Team management
- Quality assurance
- Crisis management
- Corporate governance
- Strategic planning
- Leadership and people development
- Relationship and team building
- Marketing and advertising
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Sales and Marketing Leader
Jolly Good Marketing
01.2025 - 12.2025
Co-Ceo
Faenca Group
05.2023 - Current
Administrative Assistant
Consultora Roma
03.2019 - 11.2020
Human Resources Assistant
Delsab Boutique
01.2018 - 02.2019
Bachelor of Arts - Organizational Communication
Florida International University
Minor - Political Science And Government
Florida International University