Francesca Matteu
Creative Team Manager + Copywriter
Winter Park,Florida
Summary
Compassionate team leader who works alongside the team to complete marketing projects. Dedicated writer who loves pulling readers into a story that engages their senses and awakens their dreams. My experience continues to develop in me a laser-like focus on high-quality writing, detailed production management, and compassion for my team and clients' needs.
Overview
21
21
years of professional experience
Work History
Creative Team Manager + Copywriter
Rosen Hotels & Resorts
Orlando, United States
05.2014 - Current
- Lead the Creative Team (a graphic designer, junior copywriter, and production coordinator) throughout the entire lifecycle of projects in which we create engaging print, digital, and multimedia content.
- Create ads for magazines, websites, and for digital displays; marketing and sales kits; website design and copy; and video scripts.
- Mentor junior copywriters' professional development through personally-tailored training.
- Drive website traffic growth by maximizing SEO and improving website design.
Virtual Events Manager
Software Quality Engineering
Orange Park, Florida
05.2011 - 02.2014
- Assist in web seminar marketing campaigns by identifying hot topics, ideal broadcast times, understanding audience behavior, and writing marketing copy to address these points.
- Create and manage the production schedule as well as direct, host, and moderate live broadcasts.
- Participate in yearly planning meetings to create revisions to the web seminar process including influencing buying decisions.
- Assist with producing remote conferences three times a year.
Online Editor
Software Quality Engineering
Orange Park, Florida
01.2005 - 05.2011
- Manage columnist and recruit guest writers to create informative content for StickyMinds.com.
- Write and produce StickyMinds SoundByte podcast (bi-weekly) and three e-newsletter publications: What’s New Gram (weekly), StickyLetter (bi-monthly), and Between the Lines (monthly).
- Collaborate with the StickyMinds.com IT and web development department to resolve technical issues and to construct new features for StickyMinds.com.
Assistant Editor
Software Quality Engineering
Orange Park, Florida
07.2004 - 01.2005
- Co-edited articles published in Better Software magazine and on StickyMinds.com.
- Manage production schedule for freelance and contributing authors.
- Assist with running remote conferences three times a year.
Public Relations Assistant
Robert Kidd & Associates
Jacksonville, FL
08.2000 - 07.2004
- Managed layout and assisted in print production for more than 60 quarterly newsletters and greeting cards
- Proofread articles for newsletters and brochures
- Managed a newsletter's transition from three color to full color
Education
B.A. - Communications
University of North Florida
Skills
Microsoft Word
4th Dan Jr. Master in Taekwondo
I've been training for 13 years. As a Jr. Master, I help teach classes. My greatest honor in this role is to help students improve their physical and mental abilities.
Timeline
Creative Team Manager + Copywriter
Rosen Hotels & Resorts
05.2014 - Current
Virtual Events Manager
Software Quality Engineering
05.2011 - 02.2014
Online Editor
Software Quality Engineering
01.2005 - 05.2011
Assistant Editor
Software Quality Engineering
07.2004 - 01.2005
Public Relations Assistant
Robert Kidd & Associates
08.2000 - 07.2004
B.A. - Communications
University of North Florida
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