FRANCHESCA BONILLA
New York
Summary
Highly organized and motivated Senior Account Associate with a proven track record in the fashion industry. Expertise in overseeing wholesale operations, managing daily account requirements, and strategizing for seasonal markets. Skilled in leveraging data analysis techniques to identify key trends and opportunities to drive revenue growth and enhance customer satisfaction.
Overview
8
8
years of professional experience
Work History
Senior Account Associate
COACH
05.2024 - Current
- Manage day-to-day wholesale operations across major North American retail accounts, ensuring alignment with Coach’s strategic business goals.
- Drive seasonal market preparation, line presentation, and assortment planning for key wholesale partners, contributing to revenue growth and brand consistency.
- Collaborate cross-functionally with planning, merchandising, and supply chain teams to ensure timely and accurate order fulfillment.
- Analyze sales data and sell-through performance to optimize account strategies, identify growth opportunities, and manage markdown/returns.
- Maintain strong buyer relationships and facilitating ongoing communication and support.
- Execute market strategies for new product launches, tailoring assortments to individual account needs.
- Monitor inventory levels and execute replenishment strategies to maximize in-stock rates and minimize excess inventory.
- Provide reporting and insights to senior leadership to support forecasting, performance tracking, and strategic planning.
DKNY HANDBAGS JR. ACCOUNT EXECUTIVE
G-III Apparel Group Ltd.
03.2022 - Current
- Cultivate strong relationships with account buyers, identifying opportunities for collaboration and exclusive product development to meet customer demands.
- Oversee accounts including DKNY retail, Amazon, House of Fraser, Multimoda, Myer, ECI, and AMC. Assist with Macy's and Belk department stores.
- Collaborate with buyers to create assortments and review business performance at market appointments.
- Manage all aspects of order entry, maintenance, shipping, and ensuring accuracy with timely fulfillment.
OFFICE MANAGER
Authentic Lifestyle Products
02.2021 - 03.2022
- Streamlined office operations by implementing efficient filing systems and organizational strategies.
- Coordinated and assisted with photo shoots, fittings, and meetings.
- Assisted Production team with buyer approvals and overseas factory communications.
KENDALL + KYLIE SALES INTERN
Authentic Lifestyle Products
01.2020 - 05.2020
- Collaborated with Sales team to maintain showroom and ensure product assortment exceeded buyer expectations.
- Increased sales leads by conducting thorough market research and identifying potential accounts.
- Participated in buying appointments; styled models and took notes on JOOR.
- Created line sheets and managed sample trafficking, orders, and reports on JOOR.
SALES PROFESSIONAL SPECIALIST
Bloomingdale's
09.2019 - 01.2020
- Responsible for weekly sales goals including UPT, volume sales, and clientele growth.
- Implemented all merchandising directives and ensured execution of merchandising strategies.
- Assisted with visual merchandising management to meet the brand's standards.
- Increased sales revenue by identifying and targeting high-potential markets and customer segments.
FASHION PRODUCTION INTERN
La Fiorentina
01.2018 - 03.2018
- Enhanced production efficiency by streamlining workflows and optimizing processes.
- Assisted in the development of production schedules for timely delivery of projects.
- Photographed and edited product assortment using photoshop for social platforms and company websites.
- Coordinated with production director in ensuring product orders with factories to upkeep product inventory.
SALES ASSOCIATE
ALDO
09.2017 - 01.2018
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
- Increased sales revenue by building connections with customers and offering appropriate products based on their needs.
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
Education
Bachelor - Fashion Merchandising, International Marketing
LIM College
New York, NY05.2020
Bachelor - Business Administration, Luxury Brand Management, International Marketing
Paris School of Business Paris
Paris, FA05.2019
Skills
- Sales Strategies Implementation
- Order Management
- Customer Service/Relationships
- Digital/Dropship
- Merchandising
- Attention to detail
- Creative problem solving
- Revenue growth
- Data analytics
- Organization skills
- Interpersonal skills
- Microsoft/NuOrder/QuickBooks/DSCO
LANGUAGES
Spanish - Bilingual
Timeline
Senior Account Associate
COACH
05.2024 - Current
DKNY HANDBAGS JR. ACCOUNT EXECUTIVE
G-III Apparel Group Ltd.
03.2022 - Current
OFFICE MANAGER
Authentic Lifestyle Products
02.2021 - 03.2022
KENDALL + KYLIE SALES INTERN
Authentic Lifestyle Products
01.2020 - 05.2020
SALES PROFESSIONAL SPECIALIST
Bloomingdale's
09.2019 - 01.2020
FASHION PRODUCTION INTERN
La Fiorentina
01.2018 - 03.2018
SALES ASSOCIATE
ALDO
09.2017 - 01.2018
Bachelor - Business Administration, Luxury Brand Management, International Marketing
Paris School of Business Paris
Bachelor - Fashion Merchandising, International Marketing
LIM College
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