FRANCHESCA FLORES

• Designing graphics and handouts for San Jose Museum of Art (SJMA) events and programs held by the Education Department such as free branded merchandise
• Co-coordinate on-site and off-site Studio Art programs for a diverse audience
• Engage with local schools and community leaders to advocate for SJMA
• Working directly with the Education department to develop a curriculum aligned with CA standards and exhibition themes
• Increased parental involvement in the arts program through regular communication about events, volunteer opportunities, and ways to support their child's artistic growth at home.
• Collaborated with fellow educators to develop interdisciplinary projects connecting visual arts to other subject areas.
• Incorporating digital media platforms into lessons allows students to develop skills in graphic design and digital art.
• Increased student engagement through the organization of interactive art exhibitions and showcases.
• Managed the acquisition, distribution, and maintenance of art supplies within budget constraints, optimizing resource allocation for maximum impact on students' learning experiences.
• Inspired students and assisted in developing creativity and self-expression through various art forms and media.

• Developed strong relationships with students, parents, and colleagues by maintaining open lines of communication and fostering a supportive learning environment.
• Enhanced classroom engagement through the use of interactive teaching methods, such as group projects and hands-on activities.
• Shifted between formal and informal methods of teaching to keep students engaged.
• Fostered student curiosity and interest through creative hands-on activities.
• Prepared quizzes, tests and examinations to gauge how well students were learning.
• Scheduled conferences with parents to discuss students' progress and classroom behavior.

• Promoted events and exhibits via social media, email, printed material and other communication methods.
• Design and print all handouts for exhibit attendees with eye catching visuals, providing clear and concise information about the artist.
• Received, photographed, cataloged, and prepared objects for display for collection.
• Designed layout plans for exhibits to optimize visitor flow and engagement.
• Initiated community programs to encourage public participation in arts, strengthening ties with local community.

• Designed 12 product die-line templates, 80+ mock-ups, 2 packaging products, and 4 pitch decks while maintaining and updating working files and research
• Collaborated with senior staff to design marketing materials related to the collection, such as, social media content, email and mail campaigns, and web pages
• Set assistant for e-commerce photo shoot, capturing video content for TikTok and Instagram
• Developed creative design for print materials, brochures, banners, and signs.
• Created engaging social media graphics that drove user engagement and increased online visibility.
• Conceptualized creative designs for print materials.
• Conceptualized unique logo designs for startups, establishing strong visual identities that resonated with target markets.
• Produced high-quality product packaging designs that successfully captured target audience attention and led to increased sales revenue.
• Created logos and branding materials for various clients, which increased brand recognition and customer engagement.

●Collaborated with curators on research projects related to museum collections for a better understanding of context and historical significance.

●Assisted in the preservation of artifacts by carefully handling, cataloging, and storing items according to museum guidelines.

●Supported ongoing conservation efforts by monitoring environmental conditions within gallery spaces for potential risks to artifact stability or longevity.

● Played a key role in increasing annual membership numbers through targeted marketing campaigns aimed at attracting new supporters.

●Contributed to successful exhibition openings by coordinating logistics and assisting with exhibit installations.

●Promoted museum events and exhibitions through social media platforms, newsletters, and community outreach initiatives.

• Led a team of 7, managing two projects: curating research for 'Contemporary Viet Nam through the Lens of the Áo Dài' and designing digital graphics for the Asian American Department.
• Organized and presented research findings to the team, facilitating productive discussions and incorporating feedback to enhance the curation.
• Collaborated with scholars to design hand-printed screen-prints for on-campus events.
• Participated actively in regular meetings with fellow researchers to discuss project updates, challenges faced, and lessons learned during ongoing activities.
• Monitored project timelines, ensuring timely completion of tasks while maintaining high-quality output.