Franchesca Guarderas

• Mentored junior staff members on best practices in visual design principles.
• Trained new employees on responsibilities, agency procedures and client guidelines.
• Lead brainstorming sessions to generate ideas for upcoming marketing initiatives.
• Developed and implemented processes and systems to improve efficiency and effectiveness within the creative department.
• Reviewed and critiqued creative work, providing constructive feedback to ensure alignment with brand standards and creative excellence.
• Conferred with creative art department heads to discuss client requirements and coordinate creative activities.
• Met with department heads to translate goals from concept to completion.
• Defined and communicated brand identity to all stakeholders, ensuring consistent application across all touchpoints.
• Presented creative proposals at executive meetings for approval or revisions.
• Participated in industry trade shows to showcase products and services.
• Communicated clearly and effectively with customers to determine type of arrangement desired, occasion and date, time and location for each arrangement needed.
• Promoted customer satisfaction by recommending flower pairings and greenery options for floral arrangements.
• Created custom bouquets using a variety of fresh flowers and foliage.
• Created unique designs for special occasions such as weddings, birthdays, funerals.
• Set up colorful and inspiring store displays and arrangements.
• Organized flower inventory to ensure availability for customer orders.
• Communicated effectively with suppliers to obtain discounts or better pricing on materials.
• Ordered and maintained floral inventory and supplies to meet customer demand and offer seasonal varieties.
• Advised customers on color combinations, flower types, and other design elements for their order.
• Conducted regular quality checks on incoming shipments of fresh flowers.
• Trained new employees on proper handling techniques for fresh flowers.
• Contributed innovative ideas and solutions to enhance team performance and outcomes.
• Provided excellent service and attention to customers when face-to-face or through phone conversations.
• Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
• Managed inventory and supplies to ensure materials were available when needed.
• Collaborated closely with team members to achieve project objectives and meet deadlines.

• Created reports summarizing completed maintenance activities on a weekly basis.
• Followed and supervised work practices to support safety and risk management guidelines.
• Developed work schedules, balancing crew availability with operational needs.
• Prepared and submitted detailed reports on crew performance, project progress, and inventory levels.
• Coordinated with other departments and crews to synchronize efforts on large projects or initiatives.
• Accomplished team objectives by effectively directing daily activities.
• Inspected components before installation or usage to verify cleanliness and serviceability.
• Oversaw quality control checks to ensure work met or exceeded company standards.

Create captivating floral designs. Floral installations with visually striking concepts. Skilled in researching and analyzing current design and decoration trends, and translating them into visually appealing products.

• Directed creative vision and strategy for global branding initiatives, ensuring cohesive brand messaging across all platforms.
• Created custom illustrations or other graphic elements.
• Managed own accounts and projects, working within budget and scheduling requirements.
• Reviewed illustrative material to determine conformance to standards and specifications.
• Managed the selection and procurement of visual elements, including photography, illustrations, and typography, to enhance creative outputs.
• Engaged with clients to gather project information and uncover challenges.
• Managed the creative process from concept to completion, ensuring projects met all milestones, budgets, and quality standards.
• Hired staff members to develop design concepts into art layouts or to prepare layouts for printing.
• Oversaw the conceptualization and execution of digital and print marketing materials, including websites, brochures, and social media content.
• Designed work that strongly communicated brand narrative, goals and concepts.
• Led multidisciplinary teams in the development of innovative advertising campaigns, enhancing brand recognition and market share.
• Trained new employees on responsibilities, agency procedures and client guidelines.
• Provided leadership and direction to creative staff, fostering an environment of creativity, innovation, and professional growth.
• Implemented process improvements to increase efficiency and productivity.

• Modeled creative acting techniques and styles to encompass varied history genres and performance techniques.
• Presented and designed exciting lessons to actively engage learners.
• Conducted workshops for students on advanced art techniques and career opportunities in the arts.
• Developed interesting course plans to meet academic, intellectual and social needs of students.
• Managed multiple short-term and long-term projects to increase student and parental involvement in performing arts.
• Collaborated with other teachers on curriculum development related to Art classes.
• Developed and implemented comprehensive art curriculum covering various techniques and historical contexts.
• Managed classroom behavior effectively using positive reinforcement strategies.
• Instructed students on proper care and use of art tools and equipment.
• Coordinated with other teachers to integrate art into cross-curricular projects, enriching students' educational experience.

Content creation, directing photo shoots. Design custom furniture, all the decoration design and creation of custom art pieces.

• Coordinated with influencers and brand ambassadors for content creation and promotion.
• Created engaging, original content including posts, videos, and graphics tailored to specific platform requirements.
• Researched trending topics related to target audience.
• Collaborated with marketing team to develop creative campaigns and strategies.
• Edited videos using Adobe Premiere Pro software according to established standards.
• Followed trends in industry and target genre to capitalize on emerging trends.
• Implemented hashtag strategies to increase reach and discoverability of content.
• Created content for various platforms such as Facebook, Twitter, Instagram, Pinterest and YouTube.
• Worked with cross-functional teams to achieve goals.

Creative concepts of the events, installation plans, sourcing, manage team for execution, site visits, inspections, to create memorable experiences for the attendees.

• Designed event themes and coordinated decorations, audio and visual equipment, and promotional materials to enhance event atmosphere.
• Coordinated vendors, such as caterers, decorators, florists, audio-visual technicians and photographers.
• Developed engaging content for event websites and social media channels, increasing online visibility and participation.
• Implemented comprehensive marketing strategies, including social media, email campaigns, and print advertising to maximize event attendance.
• Developed creative concepts and designs for events, including layout, décor and other visual elements.