Franchesca Vargas
Freeport,NY
Summary
Multidisciplinary creative with a strong foundation in studio arts, digital marketing, and trend-based visual strategy. Experienced in developing branded content, curating visual campaigns, and executing product-focused storytelling both in retail environments and as a freelancer in e-commerce for my own brand. Skilled at blending artistic vision with sales data to elevate brand presence, boost conversions, and connect with target audiences. Currently pursuing a B.A. in Art Education with a Minor in Advertisement while actively applying visual and digital strategies in marketing settings.
Overview
4
4
years of professional experience
Work History
Visuals and Marketing Lead
Crocs
Garden City, NY
10.2021 - Current
- Spearheaded visual merchandising and marketing strategies that contributed to generating over $1 million in sales, establishing myself as the top-performing seller at the location.
- Leveraged customer engagement tactics, on-brand storytelling, and data-driven product positioning to consistently exceed sales targets.
- Conceptualized and executed trend-inspired in-store activations and displays that amplified product visibility and brand relevance.
- Created original content and visual moments that bridged physical retail with digital marketing, driving hype and increasing foot traffic.
- Monitored real-time sales metrics and inventory flow to optimize visual strategy and maximize conversion opportunities.
- Implemented conversion-focused selling techniques based on analysis of customer flow and interaction.
- Pushed team to exceed sales goals through targeted upselling and creative visual strategy.
Assistant Manager
Spirit Halloween
East Meadow, NY
09.2021 - 11.2023
- Led high-impact seasonal visual setups with immersive theming and storytelling.
- Applied market trends and customer interest to guide floor plans and display concepts.
- Oversaw inventory flow and sales reports to optimize placement and drive purchasing behavior.
- Motivated staff to surpass daily sales targets through product pairings and promotional techniques backed by conversion data.
Visual Merchandising Lead
Squishable
Garden City, NY
05.2021 - 11.2021
- Styled playful, on-brand displays to reflect seasonal narratives and enhance customer delight.
- Monitored daily sales and restocked key SKUs based on fast movers and visual gaps.
- Used customer feedback and buying patterns to tweak merchandising and meet sales objectives.
- Drove performance through boutique-style selling tactics based on in-store engagement trends.
Education
Bachelor of Arts - Art Education
Flushing
Flushing, NYHigh School Diploma - undefined
Freeport High School
Freeport, NY06.2019
Skills
- Visual Branding & Storytelling
- Studio Art Techniques & Installation Design
- E-Commerce Product Styling & Photography
- Digital Content Creation & Campaign Development
- Trend Forecasting & Consumer Psychology
- Sales Strategy & Conversion Tactics
Languages
English (Fluent)
Spanish (Fluent)
French (Conversational)
Timeline
Visuals and Marketing Lead
Crocs
10.2021 - Current
Assistant Manager
Spirit Halloween
09.2021 - 11.2023
Visual Merchandising Lead
Squishable
05.2021 - 11.2021
High School Diploma - undefined
Freeport High School
Bachelor of Arts - Art Education
Flushing