Francine Calvary
Hartsdale,NY
Summary
Over twenty years of leadership and sales experience, specializing in growing customer bases to drive revenue growth and consistently outperform sales targets. Known for my excellent communication skills, I excel at cultivating lasting relationships and fostering customer loyalty. My key strengths include driving sales, optimizing performance tracking and development, enhancing brand awareness, and managing operations efficiently.
Overview
18
18
years of professional experience
Work History
Location Director
LaserAway
Scarsdale, NY
08.2024 - Current
- Directly contribute to sales while coaching and mentoring a team of Patient Care Coordinators (PCCs) to exceed individual performance goals
- Optimizing patient scheduling to maximize treatment volume and facilitate same-day sales conversions
- Increase return revenue by utilizing CRM data to drive cross-selling, up-selling, and "win-back" campaigns, successfully re-engaging patients and boosting retention
- Regularly monitoring and improved Net Promoter Scores (NPS) to enhance patient satisfaction, achieving a consistent 5.0 rating for the clinic
- Engage with the local community and build strategic partnerships with businesses to strengthen LaserAway's presence as a key community member, enhancing visibility and fostering goodwill
General Manager
Pure Barre
Bronxville, NY
05.2024 - Current
- Orchestrated sales process to secure prospects for introductory classes
- Managed membership and retail sales
- Oversaw Sales Ambassadors to ensure sales and call targets were met
- Increased studio utilization by 3% month over month
- Spearhead lead generation effects through Grass Roots Marketing and networking
- Demonstrate ability to independently make decisions tio deliver high-level customer service
- Organize and participate in networking/community events and promotional campaigns
- Strategically plan and execute marketing campaigns to drive lead generation for the studio
Showroom Manager
Peloton Interactive Inc.
Manhasset, NY
05.2020 - 06.2023
- Identified sales opportunities through analyzing showroom and individual metrics and KPI reporting to drive business
- Recruited, trained, developed and nurtured a customer-centric culture among the team by leading by example
- Ensured all sales representatives are following up with leads using Salesforce and maintains relationships with current Peloton owners
- Empowered and mentored staff, implementing effective selling techniques and method to drive the team towards surpassing sales targets consistently
- Supported Web Sales with new and existing leads on promotions, pricing, and inquiries
- Cultivated relationships with the local community and businesses to orchestrate showroom events, effectively amplifying brand recognition and fostering unwavering brand loyalty
- Initiated inclusive roundtable sessions for assistants, managers, and sales specialists, facilitating their introduction to key company partners for insightful skip-level discussions
- Led the Communication AOE (areas of expertise) group in the East region, spearheading the distribution of essential information, policies, and procedures
- Key participant in the AOE group for marketing and social media, instrumental in elevating brand awareness across retail showrooms
Assistant Showroom Manager
Peloton
White Plains, NY
08.2018 - 05.2020
Sales Associate
Peloton
White Plains, NY
07.2016 - 08.2018
District Shop Manager
Equinox Fitness
Greenwich, CT
01.2007 - 07.2016
- Oversaw seven retail locations within the Equinox Fitness Clubs
- Monitored and analyzed all business trends across all boutiques; developed and executed plans to maximize sales to meet or exceed goals within the district for all KPI's
- Ensured company selling and customer service standards were upheld consistently across all stores in the district through effective coaching and training of all shop associates
- Coached and developed associates on selling tactics, tools, and key business metrics
- Contributed to the development of standard operating procedures (SOP) and training manual
- Collaborated with other departments to organize monthly events to maximize sales
- Pioneered the introduction of trunk shows, expanding our event portfolio to enhance customer engagement and sales opportunities
- Led the recruitment, on-boarding, training and development of all Shop Managers
- Advanced seven associates into new roles across retail and other departments
- Established weekly conference calls for shop managers to enhance communication and coordination
Education
BBA - Fashion Marketing
Laboratory Institute of Merchandising
New York, NY05.2005
Skills
- Ability to lead and motivate a team to achieve sales targets and provide exceptional customer service
- Solution focused mindset
- Experience in analyzing business metrics
- Proficient in Salesforce, Zendesk, CMS Software, MS Applications, and Google Drive
Timeline
Location Director
LaserAway
08.2024 - Current
General Manager
Pure Barre
05.2024 - Current
Showroom Manager
Peloton Interactive Inc.
05.2020 - 06.2023
Assistant Showroom Manager
Peloton
08.2018 - 05.2020
Sales Associate
Peloton
07.2016 - 08.2018
District Shop Manager
Equinox Fitness
01.2007 - 07.2016
BBA - Fashion Marketing
Laboratory Institute of Merchandising
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