Francis Otchere
Digital Marketing & Media Strategist
Sayreville,NJ
Summary
Motivated and detail-oriented professional with experience in media strategy, digital marketing, and project coordination. Skilled in managing campaigns, collaborating with vendors and teams, and ensuring deliverables are completed on time and within budget. Proficient in tools like Microsoft Excel, PowerPoint, and CRM platforms, with a working knowledge of analytics, content development, and process optimization. Adept at communicating clearly, solving problems proactively, and staying organized in fast-paced, client-facing environments. Eager to contribute to dynamic teams across media, marketing, or operations roles while continuing to grow professionally.
Overview
7
7
years of professional experience
7
7
Certificates
3
3
Languages
1
1
year of post-secondary education
Work History
Marketing Intern – AI Campaign Automation
HubSpot
Cambridge, MA
04.2025 - 06.2025
- Built campaign workflows and CRM automations using HubSpot Marketing Hub for a simulated B2B launch.
- Generated segmented customer journeys with behavioral triggers, personalized email flows, and lead scoring logic.
- Used HubSpot AI tools to enhance engagement through subject line optimization and dynamic content.
- Analyzed performance metrics and created reporting dashboards to measure conversion and campaign effectiveness.
- Worked with internal mock stakeholders to refine campaign pacing, asset delivery, and vendor-ready copywriting.
Founder & Digital Marketing Strategist
Revorae
Remote, NJ
02.2018 - Current
- Managed full-funnel marketing operations for a wellness brand, including campaign planning, asset coordination, vendor management, and KPI tracking.
- Collaborated with cross-functional teams and media vendors to execute promotional programs and ensure timely delivery of assets across digital and physical channels.
- Created and implemented targeted media campaigns using Meta Ads, Google Ads, and email marketing platforms.
- Monitored campaign timelines, tracked creative and asset approvals, and maintained real-time dashboards in Excel and Google Data Studio to visualize performance.
- Led SEO audits, keyword targeting, and A/B testing initiatives that resulted in a 40% increase in organic traffic and a 25% lift in customer engagement.
- Identified and resolved data inconsistencies related to billing and attribution reporting, improving operational accuracy and campaign reporting timelines.
- Designed presentation decks and marketing briefs tailored for client review and internal team alignment.
Education
Bachelor of Science - Business Administration And Management
06.2024 - Current
- Member, National Society of Leadership and Success (NSLS – Sigma Alpha Pi)
Skills
Excel Budget Management
Certification
Executive Leadership Certification
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Native or Bilingual
Twi
Native or Bilingual
Spanish
Professional Working
Work Preference
Work Type
Full TimePart TimeInternshipContract WorkWork Location
RemoteHybridOn-SiteImportant To Me
Team Building / Company RetreatsFlexible work hoursCompany CultureHealthcare benefitsWork from home optionStock Options / Equity / Profit SharingCareer advancement401k matchPersonal development programsTimeline
Marketing Intern – AI Campaign Automation - HubSpot
04.2025 - 06.2025
HubSpot Marketing Hub Software exam Certification
04-2025
CBAP - Certified Business Analysis Professional
04-2025
IBM Business Analyst Certificate
04-2025
Executive Leadership Certification
03-2025
Advanced Leadership Certification
03-2025
Google Digital Marketing & E-Commerce Certificate
03-2025
Financial Markets Certificate – Coursera (by Yale)
03-2025
Western Governors University - Bachelor of Science, Business Administration And Management
06.2024 - Current
Founder & Digital Marketing Strategist - Revorae
02.2018 - Current
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