FRANCISCO BASERVA
Miami,FL
Summary
Results-driven sales leader with over 15 years of experience in crafting and executing strategic sales initiatives across diverse industries. Skilled in cultivating client relationships, acquiring new business, and closing complex deals. Proven track record of consistently exceeding sales targets and driving revenue growth. Highly motivated and adaptable professional who thrives in fast-paced environments, committed to continuous growth and excellence.
Skills
- Sales Leadership & Strategy: Proven ability to design and execute successful sales strategies through effective prospecting, lead generation, cold calling, and email campaigns, consistently surpassing targets
- Market Analysis & Cross-Functional Collaboration: Skilled in monitoring market trends and economic indicators, with a strong track record of collaborating with marketing, product development, operations teams, and company executives
- Bilingual Communication: Fluent in English and Spanish with exceptional written and verbal communication skills in both languages
- Client Relationship & Business Development: Expertise in building and maintaining long-term relationships through networking and market research, identifying new opportunities, and negotiating high-value deals across diverse client portfolios
- CRM & Data-Driven Insights: Proficient in CRM platforms with a strong focus on data analysis for pipeline management, sales forecasting, reporting, and strategic decision-making
- Adaptability & Tech-Savvy Problem Solving: Thrives in dynamic environments, adept at creative problem solving, and highly proficient in Microsoft Office Suite, CRM systems, and internet tools
Work History
National Sales Manager
TrustHab IoT Solutions
Miami, Florida
2023 - Current
- Spearheaded business development initiatives by identifying and acquiring clients, focusing on new business sales and successfully closing multi-level deals with both enterprise and SMB clients.
- Secured 8 new clients and closed SaaS & hardware solutions at 11 multifamily properties (1,862 units), generating over $1.2MM in revenue.
- Managed SaaS renewals for 7 contracts (911 units), totaling nearly $85K in revenue.
- Led the sales division in all key metrics, including lead generation, outreach, discovery calls, product demos, presentations, proposals, new business, and renewals.
- Executed consultative selling strategies by collaborating closely with property owners and C-level executives in the multifamily industry, tailoring solutions that enhanced on-site operations and improved clients' bottom lines.
- Managed a robust sales pipeline using CRM systems to track opportunities, forecasts, and client progress, ensuring pipeline performance was aligned with company goals.
- Surpassed sales quotas by strategically managing territories and building strong relationships with property management executives locally and nationally.
- Collaborated with senior leadership to identify market opportunities and refine sales strategies, while working cross-functionally with product and marketing teams to enhance client experiences and provide insights for product development.
- Bridged the gap between sales, installation, and operations, ensuring clients received top-tier service and support throughout the process.
Managing Director
Keller Williams Realty - KW Commercial
2020 - 2023
- Directed the strategic development and expansion of the Commercial Real Estate Division, focusing on team leadership, operational efficiency, and revenue growth while promoting company culture.
- Generated over $575,000 in gross commissions, consistently surpassing sales targets and significantly contributing to overall revenue growth.
- Recruited, trained, and managed a team of six new and two established commercial agents, fostering a culture of excellence and driving significant business expansion.
- Negotiated listing agreements, purchase & sale contracts, and commercial lease agreements with diverse clientele, enhancing profitability and brand awareness.
- Collaborated with ownership and senior brokers to create and implement innovative business development strategies, leveraging market data for sustained growth.
- Provided expert guidance during the Covid-19 crisis, ensuring continued growth and stability for clients' commercial asset portfolios, resulting in sustained client retention.
Investment Sales Associate - National Office Group
Marcus & Millichap
2016 - 2019
- Closed transactions totaling $56,161,000 and over 285,000 rentable square feet, generating nearly $900,000 in gross commissions.
- Managed the closings of nine exclusive listings, handling both buyers and sellers in six of those transactions, and separately represented buyers in four additional deals.
- Developed and implemented strategic plans with commercial property owners to optimize property utilization and maximize ROI.
- Cultivated and maintained strong relationships with local business owners, property owners, and investors through various prospecting techniques including networking, cold calling, and social media.
- Produced and presented an average of 43 proposals per year, resulting in 24 exclusive listings.
- Conducted detailed analyses such as financial underwriting, sales & rent comparables, and property valuations to enhance asset performance and strategic repositioning.
- Recognition: Recipient of the 2017 'Rookie of the Year Award', the 2017 'Pace Setter Award', and the 2018 Sales Excellence Award.
Director Business Development & VIP Special Events Division
Premium Seats USA
2010 - 2016
- Directed the launch of the VIP Special Events Division, creating unique ticket, hospitality, and VIP packages for major nationwide events, including live sports and concerts.
- Exceeded sales targets by 30%, contributing to a 12% growth in company revenue in the first year.
- Managed logistics for over 3,000 VIP packages annually, exceeding volume, revenue, and customer satisfaction goals.
- Collaborated with software engineers, marketing, and senior management to design and implement targeted sales and growth strategies.
- Developed lasting B2B relationships with venue and sports team executives, promoters, agents, and vendors to access premium experiences for high-end clientele.
- Led a team of four employees, including hiring, training, and supervising three account managers for VIP event package production and fulfillment.
- Conducted regular training for new products, marketing initiatives, and technological enhancements, enhancing team collaboration and performance.
- Produced and presented detailed reports on sales, budgets, purchases, fulfillment, expenses, and profitability.
Education
Bachelor of Business Administration (BBA) -
Business Administration Associate in Arts (AA) -
Certification
- Active Real Estate Sales Associate, 2005, Present
- Florida Agent 2-15 License – Life Annuities and Variable Contracts, 2018, Present
Timeline
National Sales Manager - TrustHab IoT Solutions
2023 - Current
Managing Director - Keller Williams Realty - KW Commercial
2020 - 2023
Investment Sales Associate - National Office Group - Marcus & Millichap
2016 - 2019
Director Business Development & VIP Special Events Division - Premium Seats USA
2010 - 2016
The University of The Andes - Bachelor of Business Administration (BBA),
Miami Dade College - Business Administration Associate in Arts (AA),
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