Francisco Lorite
Los Angeles,CA
Summary
Dynamic leader in content creation and strategic branding, excelled at STORY MINDED by amplifying global audience engagement through innovative storytelling and IP development. Expert in narrative marketing and interdepartmental team coordination, significantly increased brand visibility. Proven track record in driving international expansion and fostering investor relations.
Overview
25
25
years of professional experience
Work History
CREATIVE DIRECTOR
STORY MINDED
Los Angeles, CA
05.2023 - Current
- Spearheading the creation of custom IPs and immersive storytelling universes, to amplify brand revenue through global audience engagement
- Leading the production of multi-platform strategies, including short and long form videos, live action & animated content, physical & digital collectibles, games, etc., to increase brand visibility
- Crafting high-impact copy (incl
- Tags, slogans, company stories, online meta-storytelling, etc.) for promotional campaigns and websites, driving online engagement and user retention
- Creating pitch decks and reels to support successful brand expansion into new markets
CREATIVE DIRECTOR (U.S. Market)
POCKET FM
Los Angeles, CA
01.2024 - 05.2024
- Directed and optimized a high-performing creative team to produce daily content that resonated with U.S
- Audiences, increasing user engagement
- Managed a writer's room of 8 creatives, using data analytics to guide storytelling decisions and ensure alignment with audience preferences
- Delivered top-tier content that contributed to a significant market share increase in the U.S., in a competitive international landscape
- Demonstrated leadership and organizational skills to foster a collaborative and creative environment, often exceeding content production goals
HEAD STORYTELLER
NFTG
Los Angeles, CA
10.2021 - 05.2023
- Developed expansive story universes for 'Rebel Rabbits' and 'Ballerz' IPs, contributing to an increase in audience engagement and retention
- Wrote 'Rebel Rabbits' comic book and all the IP's meta-storytelling on social media; developed the brand's second collectibles series, based on the comic book characters
- Delivered cross-departmental copywriting for NFTG and GAIA Marketplace, crafting compelling campaigns for product launches (e.g., Elements Packs, NBA Top Shot, NFL All Day, Doodles, etc.), driving visibility and community growth across multiple platforms
- Conceptualized innovative marketing strategies to promote NFTG's products in the physical and digital collectibles space
CHIEF CONTENT CREATOR
TOP REBELS PRODUCTIONS
Los Angeles, CA
05.2013 - 03.2020
- Conceived and developed multiple original IPs and storytelling universes for film and television, showcasing innovation and versatility in narrative creation
- Wrote, directed, and produced 'Nelson Bixby Takes On The Whole Wide World' for Disney, demonstrating expertise in delivering high-quality content for global audiences
- Wrote, directed and achieved critical acclaim with 'Mediation': Winner of 9 awards, 22 nominations, screened at 80+ international festivals, and licensed in 14 countries
- Successfully sold two original screenplays, underscoring a proven ability to craft marketable and compelling stories
CO-FOUNDER + CHIEF CONTENT OFFICER
MOGULBUZZ
Silicon Valley, CA
01.2011 - 03.2015
- Collaborated with and supervised developers to design and refine the platform's UI/UX, ensuring a seamless and user-friendly experience for creators
- Acted as a key liaison between staff and co-founders, identifying challenges and implementing effective solutions to drive operational efficiency
- Designed and developed the platform's subscription-based brainstorming application
- Established and cultivated relationships with Hollywood professionals, leveraging industry connections to assemble a high-profile advisory board that strengthened the company's strategic direction
MANAGING DIRECTOR + PRODUCER
AWU PRODUCTIONS
New York, NY
01.2000 - 01.2010
- Led the operations of the New York office for European film company AWU Productions, improving coordination between U.S
- And European teams
- Identified and negotiated the acquisition of high-value U.S
- Intellectual properties for successful production in European markets, driving creative and financial growth
- Acted as a cultural and linguistic liaison, translating all business documents and communications, and interpreting negotiations and meetings for company executives
- Supervised film localization processes, including proofreading subtitles, overseeing dubbing, and ensuring cultural accuracy, enhancing the global appeal of projects
- Produced two critically acclaimed short films and one feature film for AWU Productions, contributing to the company's international portfolio
Education
Bachelor of Science - Theater Arts & Film Studies + Languages
Northeastern University
BostonSkills
- Interactive storytelling
- IP creation
- Strategic branding
- Narrative marketing
- Content production
- Content strategy
- Concept development
- Trilingual: English / Spanish / French
- Workflow optimization
- End-to-end project management
- Interdepartmental Team Coordination
- Meta-storytelling
- Collectible Digital Art
- Metaverse content development
- Copywriting
- International expansion
Accomplishments
- Winner of 16 awards for writing, producing, and directing, with over 35 nominations.
- Author of the 'Rebel Rabbits' graphic novel.
- Co-founded content creation start-up MogulBuzz
- Coached over 30 VIPs in acting and/or with language proficiency.
- 10+ years of professional screenwriting experience for both Hollywood and independent cinema.
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
French
Native/ Bilingual
Timeline
CREATIVE DIRECTOR (U.S. Market)
POCKET FM
01.2024 - 05.2024
CREATIVE DIRECTOR
STORY MINDED
05.2023 - Current
HEAD STORYTELLER
NFTG
10.2021 - 05.2023
CHIEF CONTENT CREATOR
TOP REBELS PRODUCTIONS
05.2013 - 03.2020
CO-FOUNDER + CHIEF CONTENT OFFICER
MOGULBUZZ
01.2011 - 03.2015
MANAGING DIRECTOR + PRODUCER
AWU PRODUCTIONS
01.2000 - 01.2010
Bachelor of Science - Theater Arts & Film Studies + Languages
Northeastern University
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